Durham, Kanigan, Michaels - It's All Your Fault...
Jason Kanigan
Ken Michaels
and any others that I'm leaving out....
It's all your fault that I'm cold calling business owners at 3:00pm on a Saturday!
Why? Because you guys have made it abundantly clear that cold calling is the quickest and best way to secure offline clients.
Since I've implemented some of the strategies, tips and scripts that I've picked up from you guys, my business has dramatically changed for the better.
My personal goal over the last few weeks has been to speak with 10 business owners every day except Sunday. Not 5 business owners and 5 gate keepers, but 10 business owners everyday.
I don't care if they say yes or no to what I have to offer. Why? Because I know that if I speak to 10 of them everyday, I'll weed through the ones that aren't interested, and find plenty enough that are to be able to maintain a profitable business.
I actually enjoy talking to business owners now. If they have a few minutes I don't mind shooting the shit about business, asking them what types of advertising they use, what they're seeing results from, and what they'd like do away with.
I actually had a business owner last week tell me how impressed he was with my cold-calling, and asked if I'd be interested in doing cold calling for his business. No joke. Now, I didn't think I was all that impressive, but he did, and that's all that counts.
The sooner you embrace cold calling and stop fighting it, the sooner you can stop buying $7 WSO's everyday thinking they're going to provide you with the "tool you need" to secure more offline clients. The tool you need is probably in your pocket or sitting in front of you right now. It's your phone!
If you're not willing to pick up the phone and speak to a business owner, or hire someone else to do it, you're going to have a very hard time with offline marketing.
Think about it like this: You're a business owner talking to another business owner. They're not on a higher level than we are.
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