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What's your conversion rate on cold calling web design?

by IM nice guy
48 replies
I think I'm at around 12%, based on my figures so far. Mind you, I'm just calling then emailing, then calling again, I never meet them face to face. So I consider this a pretty good conversion ratio.

Curious to hear others who've got some good data to go off...

Cheers,

Nick

Edit: by the way, that's 12% from the emails I send out, not the calls - probably about 30% of people will say yes to an email.
#calling #cold #conversion #design #rate #web
  • Profile picture of the author IM nice guy
    anybody? or are there no other cold callers here....? :confused:
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    • Profile picture of the author untappedrep
      Originally Posted by IM nice guy View Post

      anybody? or are there no other cold callers here....? :confused:
      My conversion rate is 60%+

      When I try to sell Design to a target market I make a mock website for the industry I want to target then I brand the mock for each prospect adding images, videos, logos. I then email them with a link to the design. This makes the follow up call a "warm" call! These calls are so much more fun then cold calls. Unless you enjoy having to earn respect as an expert in your market using your cleaver words you can just prove it to them. When you send them that link you go from a web design geek to friend, trust me they love it. Even if they don't want the site they will give you respect in most any case because you went out of your way to make the demo. This subject has been talked about enough so all the info you need is on the forum. GOOD LUCK WITH YOUR CALLS!!!

      Here are some demo sites:



      You just need to make a sub-domain and host the demo. If they do not like the site you just re-brand it for the next prospect!
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      • Profile picture of the author iAmNameLess
        Originally Posted by untappedrep View Post

        My conversion rate is 60%+
        K... BS...

        And to further expand on this... if you were converting 60% of your contacts you wouldn't be peddling $99 websites on warriorforum.
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        • Profile picture of the author nyk24
          Originally Posted by iAmNameLess View Post

          K... BS...
          he could be selling himself short....pmsl
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          • Profile picture of the author untappedrep
            Originally Posted by nyk24 View Post

            he could be selling himself short....pmsl
            These sites take 3-5 hours to make. If they want it as is I will sell a demo like Symposion ‹ Fine Greek cuisine in heart of downtown Brampton. for $400-600 depending on the situation. I also will close Hosting most of the time with a free 3 months as the hook. I charge $22 a month with support and have one VA for support. So far the VA has only gotten 3 support requests in the past month . I also upsell most of them to a responsive design (like the demo sites above) and charge for that as well. If they do not want a responsive design as the main site I can get most sold on a another mobile site. I am coming up with more monthly services I can up-sell to because I want to make more recurring income off these deals.

            You just need to find a business that REALLY needs it.

            This is A shop in my area that makes 1500+ sales a day on good days: S.O. Disc Golf commentary Yes that SITE SUCKS.

            Here is what I presented over the phone on Mon: Magic Mans Shop | Bringing the Fun to Southern Oregon!

            When I called the owner's Cell at first he did not want anything to do with me. Then I said I had a website already designed for him. After hearing that he was all in and wanted to see it.

            The Email my girl sent:

            Hello,

            My name is Bonnie Colvin and I work for unTappedREP, a new web design/marketing company located in Grants Pass. We've been into the shop many times and absolutely love the selection of products such as rolling papers, as it is hard to find similar products elsewhere in Grants Pass. "kinda a hippie myself"

            Our Team designed a example website for your business to show you what we can do for you.

            This website includes the following features:
            • Easy addition of products, pages, and blog posts.
            • Detailed sales, customer and stock reports.
            • Easy Customer management.
            • Shopping Cart that works with Paypal, Google Checkout, and many other payment gateways.
            • Physical products? Check. Digital products? Check.This system empowers you to sell anything online.
            • We've built in comprehensive shipping settings enabling you to define shipping costs per product, or declare a flat rate for all your products, and you can also offer free shipping.

            You will also notice that we have designed the mock-up to be responsive. This means it is set up to work on any device and screen size. This is very important as half the traffic that is visiting your site through main keywords are on devices such as smart phones and iPads. Your current website is not mobile-friendly. This could be causing you to lose sales as anyone viewing your site from a mobile device is confronted with a too-large and cluttered page.

            I have attached a file containing several relevant-to-you keywords and the amount of times they've been searched for per month. We can rework the website so that over time you will be indexed in Google for those keywords and rank well if proper maintenance, research and marketing is kept up. This would greatly increase traffic to your website which could generate more sales.

            If you like the mock-up we have made, we will happily customize it to your needs. We are pricing this mock-up low for our portfolio.

            Mike Wilbourn (unTappedRep Founder) will be contacting you soon via phone to see if you are interested in the design. We want to make a break into the local market and build trust in our community by using your site as an example.

            We keep it real. When you work with us you know what you get up front and we can give this site to you for $500 - $800 depending on how many changes you need to be happy with the design.

            If you jump on the deal when Mike calls you we will give you 3 free months of hosting! ($50 value)

            You can view your mock-up at the link provided below:

            Magic Mans Shop | Bringing the Fun to Southern Oregon!

            end of email

            I also make an image to print out or send them. In this case I posted it to the magic man's Facebook fan page and it even got response from some of the active fans with positive feedback on the new design.

            The Image:

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        • Profile picture of the author untappedrep
          Originally Posted by iAmNameLess View Post

          K... BS...
          So far 6 out of 10 mock sites have sold. How is that BS?
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  • Profile picture of the author nyk24
    Hey Nick 12% is very good for emails. How did you get such a good response rate?
    Did you do use one of the email templates on here that offered a demo site?

    I have had about 1% response rate from sms marketing for offering free demo sites

    I am thinking of email marketing too now as my network banned me from non personal texts.....did you use your own email and just send the emails say 20 at a time via BCC and what kind of subject title did you use to get around the spam filters if you dont mind me asking please?

    Nick
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  • Profile picture of the author iAmNameLess
    That's not really a conversion rate.

    How many sales do you make from the first call? That is the conversion rate. If you email, then call again, then that is the conversion rate of those who enter your sales funnel. There is a big difference.

    For cold calling I'm probably at about 3% getting closer to 4% now. One call close.
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    • Profile picture of the author iain1066
      Originally Posted by iAmNameLess View Post

      For cold calling I'm probably at about 3% getting closer to 4% now. One call close.
      This is the ultimate goal, I really don't think it's possible to do much better.

      To get even close to these numbers it's not about scripts or niches, it's about really, REALLY knowing the business. Understanding what your clients wants and needs are and genuinely wanting to help them out.

      Money follows success.
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  • Profile picture of the author IM nice guy
    Okay, sorry I might have confused you guys. I'm actually talking about the % of people that will become customers from X phone calls, or X emails. I was pretty sure that's the same thing as a conversion rate, but maybe not...

    Either way, from what I said above, it's pretty easy to work out:

    30% of all calls get an email

    then 12% of those emailed become customers

    so it's however many calls I do X .3 and then that result X.12

    So for example I call 100 people (an average day)

    100 X .3 = 30

    30 X .12 = 3.6

    so out of 100 calls (where I actually spoke with the business owner) I will get an average of 3-4 customers.


    @nyk24

    Yes, it's probably that high because I'm not just email spamming them, it's a warm email, as I've already spoken with them. Also my targeting is really good, matches with my script closely, and also my pricing is REALLY low to match this down economy and get as many people through my sales funnel as possible.

    I would go into more details, but I don't want to give my business plan away, I'm sure you can understand
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    • Profile picture of the author iAmNameLess
      Originally Posted by IM nice guy View Post

      Okay, sorry I might have confused you guys. I'm actually talking about the % of people that will become customers from X phone calls, or X emails. I was pretty sure that's the same thing as a conversion rate, but maybe not...

      Either way, from what I said above, it's pretty easy to work out:

      30% of all calls get an email

      then 12% of those emailed become customers

      so it's however many calls I do X .3 and then that result X.12

      So for example I call 100 people (an average day)

      100 X .3 = 30

      30 X .12 = 3.6

      so out of 100 calls (where I actually spoke with the business owner) I will get an average of 3-4 customers.


      @nyk24

      Yes, it's probably that high because I'm not just email spamming them, it's a warm email, as I've already spoken with them. Also my targeting is really good, matches with my script closely, and also my pricing is REALLY low to match this down economy and get as many people through my sales funnel as possible.

      I would go into more details, but I don't want to give my business plan away, I'm sure you can understand
      So 12% is not your conversions... 3-4% is your conversion which is pretty much the average.

      At that point, the key is to either increase your conversions, or increase your productivity. It is almost ALWAYS easier to increase your productivity.

      Word of advice... your pricing being really low only hurts you. I probably do a lot more sales at the same conversion rate as you, but average sale is around 1,300.
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      • Profile picture of the author IM nice guy
        Originally Posted by iAmNameLess View Post

        So 12% is not your conversions... 3-4% is your conversion which is pretty much the average.

        At that point, the key is to either increase your conversions, or increase your productivity. It is almost ALWAYS easier to increase your productivity.

        Word of advice... your pricing being really low only hurts you. I probably do a lot more sales at the same conversion rate as you, but average sale is around 1,300.
        Yep, I'm changing my strategy tomorrow. It was useful though, as I now have a good portfolio, and referrals and testimonials. Lesson learnt, moving on
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  • Profile picture of the author nyk24
    nameless is right....I am fed up of all the bs on here it gives out the impression to the less experienced like me that offlining is easy, couple of wso's and how I made it threads and suddenly I am rich. We need more realism on these boards of how hard you have to work and put yourself out there and make mistakes and do your research and prep before you start to make it at all.

    what you are doing nameless with those 3/4% response rates is great especially on high ticket services/items a lot better than a so called 60% response rate for a cheap site although I am not knocking the price as we all start low on the price of our service before we have the confidence to put the price up
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    • Profile picture of the author iAmNameLess
      Originally Posted by nyk24 View Post

      nameless is right....I am fed up of all the bs on here it gives out the impression to the less experienced like me that offlining is easy, couple of wso's and how I made it threads and suddenly I am rich. We need more realism on these boards of how hard you have to work and put yourself out there and make mistakes and do your research and prep before you start to make it at all.

      what you are doing nameless with those 3/4% response rates is great especially on high ticket services/items a lot better than a so called 60% response rate for a cheap site although I am not knocking the price as we all start low on the price of our service before we have the confidence to put the price up
      That's what is crazy, people come on here with absurd claims that aren't realistic. They look for easy ways, and ways that are just outlandish.

      Now if you approach this business realistically, you can succeed. It is all about numbers. It is ALWAYS all about numbers.

      If it takes you 100, 200, 1,000 calls.... and 10,000 emails to get a sale, you put those numbers to use. You go to work, you play the numbers in your favor and you will get sales.

      There is more to this business than sales, but its what people struggle with the most. They wonder why their 500 emails didn't get a sale... well because 400 of those emails aren't being delivered, and 90 are being opened but then thrown aside. 10 people might actually read it, but it can take another 10 to read before you get a sale or even a response.

      ANYONE to claim a 60% conversion rate, and selling $99 websites here on WF is either full of it, or an idiot. Which one is worse?

      You can have a .5% conversion rate and make 10X more than ME!

      If I were doing 60% conversions, I would be a billionaire.

      Some people it might take 200 calls to get 1 sale. Coming into this with THOSE expectations, is much better than those with the expectation of closing 60 out of 100. Even if it took you 1000 calls to get one sale... you can pull in 6 figures a year.

      People don't show the real numbers... so people get discouraged and quit. I don't care because its more money for me, but tired of the misinformation.
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  • Profile picture of the author nyk24
    @nick thanks for clearing up your process to me.

    @nameless what industries do you go for that pay this higher price? I imagine it's lawyers, accountants, finance etc with a lot time spent sweet talking the gatekeeper? In my limited experience I am finding response rates alot lower from niches like beauty salons. I am also finding certain industries are easier to get hold of at certain times of the days.


    I am seriously considering cold calling the usa oneday as im from uk and you guys are a sucker for the accent lol and don't seem to be so tight arsed about fees and more concerned about the value in the service.

    For all the slack we give these forums it still actually inspires me to keep trying and never quitting as quitting is forever and I don't intend to be labelled a quitter or that person who said, "oh it didn't work for me."

    Like learning to ride I know it will click for me and I don't think people should be obsessed with response rates
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    • Profile picture of the author iAmNameLess
      Originally Posted by nyk24 View Post


      @nameless what industries do you go for that pay this higher price? I imagine it's lawyers, accountants, finance etc with a lot time spent sweet talking the gatekeeper? In my limited experience I am finding response rates alot lower from niches like beauty salons. I am also finding certain industries are easier to get hold of at certain times of the days.
      Its not a high price man.. Its a low price. It is for anyone that has remotely any type of success. Pest control companies, lawn care, etc. will easily pay $2-3K. One company, a small niche that you would never imagine would have the money, spent $1,700 on a logo and $8.000 on a 4 page website.
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      • Profile picture of the author nyk24
        Originally Posted by iAmNameLess View Post

        Its not a high price man.. Its a low price. It is for anyone that has remotely any type of success. Pest control companies, lawn care, etc. will easily pay $2-3K. One company, a small niche that you would never imagine would have the money, spent $1,700 on a logo and $8.000 on a 4 page website.
        Thanks for clearing that up with me nameless....I guess we all forget that there are a lot of business owners out there do not realise how cheaply a website can be made for and basically will pay if (a) they have the money and (b) they understand the "what's in it for me scenario."

        I am starting to realise this whole selling game isn't about conversion rates, bs, bargain basement prices etc it's about offering something of value to the owner and trying to be yourself when selling to people....I always find I get a sale when I feel I am connecting with the owner. Is that something we should be aiming to do with every sale...get the human connection first???
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      • Profile picture of the author preets
        Originally Posted by iAmNameLess View Post

        Its not a high price man.. Its a low price. It is for anyone that has remotely any type of success. Pest control companies, lawn care, etc. will easily pay $2-3K. One company, a small niche that you would never imagine would have the money, spent $1,700 on a logo and $8.000 on a 4 page website.
        You are right sir, but it all depends on your area. Here in India people are not willing to spend $100 -200 on their website. The conversion rate is very low also. I am getting around 2% conversion and it is really very hard to close a deal.
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        • Profile picture of the author John Durham
          Originally Posted by preets View Post

          You are right sir, but it all depends on your area. Here in India people are not willing to spend $100 -200 on their website. The conversion rate is very low also. I am getting around 2% conversion and it is really very hard to close a deal.
          This confirms to me that hearing of high dollar deals can be discouraging to some, and not very helpful, because it really isnt for everyone everywhere...

          Dont worry, 2-4% is normal conversion... Alot of people are full of it... If you want to scale just try to reach more people.
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          • Profile picture of the author kenmichaels
            Originally Posted by John Durham View Post

            This confirms to me that hearing of high dollar deals can be discouraging to some, and not very helpful, because it really isnt for everyone everywhere...

            Dont worry, 2-4% is normal conversion... Alot of people are full of it... If you want to scale just try to reach more people.
            Everyone would sell a hell of a lot more websites at a higher price if they
            just changed the angle of the approach.

            People are greedy, that is a fundamental fact. Business owners more so then not.
            Hit their greed factor, they will start drooling and pay you anything you ask for

            ... if they believe you.
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            • Profile picture of the author IM nice guy
              Originally Posted by kenmichaels View Post

              Everyone would sell a hell of a lot more websites at a higher price if they
              just changed the angle of the approach.

              People are greedy, that is a fundamental fact. Business owners more so then not.
              Hit their greed factor, they will start drooling and pay you anything you ask for

              ... if they believe you.
              Please elaborate sir...
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            • Profile picture of the author Huskerdarren
              Originally Posted by kenmichaels View Post

              Everyone would sell a hell of a lot more websites at a higher price if they
              just changed the angle of the approach.

              People are greedy, that is a fundamental fact. Business owners more so then not.
              Hit their greed factor, they will start drooling and pay you anything you ask for

              ... if they believe you.
              Ken, please explain how you press someone's 'greed button'. I know it well, but haven't thought of it in terms of business people, mostly just consumers with a scarcity mentality. Twinkies are selling for $15 a box on Ebay right now.
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              • Profile picture of the author Claude Whitacre
                Originally Posted by Huskerdarren View Post

                Ken, please explain how you press someone's 'greed button'. I know it well, but haven't thought of it in terms of business people, mostly just consumers with a scarcity mentality. Twinkies are selling for $15 a box on Ebay right now.
                It's known in scientific circles as "Twinkie Greed"....I said it first!
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            • Profile picture of the author John Durham
              Originally Posted by kenmichaels View Post

              Everyone would sell a hell of a lot more websites at a higher price if they
              just changed the angle of the approach.

              People are greedy, that is a fundamental fact. Business owners more so then not.
              Hit their greed factor, they will start drooling and pay you anything you ask for

              ... if they believe you.
              I wish I myself was more greed motivated and less cause and accomplishment motivated... for various reasons. Greed doesnt turn me on that much... but I know people who are motivated by it and they stack the cash... I tend to let it flow, and it doesnt ever build up that high.
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              • Profile picture of the author jimbo13
                Originally Posted by John Durham View Post

                I wish I myself was more greed motivated and less cause and accomplishment motivated... for various reasons. Greed doesnt turn me on that much... but I know people who are motivated by it and they stack the cash... I tend to let it flow, and it doesnt ever build up that high.
                Well maybe you could keep a little back for yourself and your family eh? No one would begrudge you John.

                But in essence you should let it flow. It's the obvious secret of money many people don't see.

                It's so obvious it is even called currency.

                It's purpose is to flow like the blood in your arteries or electricity round a circuit. When it doesn't flow you get problems.

                Dan
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  • Profile picture of the author KingOfContentMarketing
    If I had a client like this shop, I would cold walk-in and get to know them first. They'll buy much more if you present in person. Have them pull up the demo site on their office computer while you explain the features.
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  • Profile picture of the author irishclark
    How long does it take to make these demo sites?? It seems like a lot of work for only a possible ROI?
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    • Profile picture of the author ej155
      Originally Posted by IM nice guy View Post

      Okay, sorry I might have confused you guys. I'm actually talking about the % of people that will become customers from X phone calls, or X emails. I was pretty sure that's the same thing as a conversion rate, but maybe not...

      Either way, from what I said above, it's pretty easy to work out:

      30% of all calls get an email

      then 12% of those emailed become customers

      so it's however many calls I do X .3 and then that result X.12

      So for example I call 100 people (an average day)

      100 X .3 = 30

      30 X .12 = 3.6

      so out of 100 calls (where I actually spoke with the business owner) I will get an average of 3-4 customers.


      @nyk24

      Yes, it's probably that high because I'm not just email spamming them, it's a warm email, as I've already spoken with them. Also my targeting is really good, matches with my script closely, and also my pricing is REALLY low to match this down economy and get as many people through my sales funnel as possible.

      I would go into more details, but I don't want to give my business plan away, I'm sure you can understand
      Originally Posted by iAmNameLess View Post

      So 12% is not your conversions... 3-4% is your conversion which is pretty much the average.

      At that point, the key is to either increase your conversions, or increase your productivity. It is almost ALWAYS easier to increase your productivity.

      Word of advice... your pricing being really low only hurts you. I probably do a lot more sales at the same conversion rate as you, but average sale is around 1,300.

      This is inspiring guys, thanks!

      Where do you guys get your list to call? Is Yellowpages any good for a 3-4% conv?

      Some people suggest buying a list, is that necessary and worth it?
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    • Profile picture of the author untappedrep
      Originally Posted by irishclark View Post

      How long does it take to make these demo sites?? It seems like a lot of work for only a possible ROI?
      3-8 hours depending on the site. If it does not sell then I can re-brand most of the sites for another business in 1-2 hours.
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      • Profile picture of the author irishclark
        Originally Posted by untappedrep View Post

        3-8 hours depending on the site. If it does not sell then I can re-brand most of the sites for another business in 1-2 hours.
        Awesome, Do you just use wordpress templates and which ones do you like to use.
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  • Profile picture of the author sdentrepreneur
    0 for 0, Have never made a cold call in 5 years of Internet Marketing for Business owners.
    Become your first client and generate leads using Search, SEO and Social Media. Qualified people will be calling you. If you can't market yourself, how can you do it for your client? :-)
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    • Profile picture of the author IM nice guy
      Originally Posted by sdentrepreneur View Post

      0 for 0, Have never made a cold call in 5 years of Internet Marketing for Business owners.
      Become your first client and generate leads using Search, SEO and Social Media. Qualified people will be calling you. If you can't market yourself, how can you do it for your client? :-)

      Good for you buddy, but the whole point of cold calling is I make contact with a prospect TODAY. Basically everything you mentioned takes time, or a decent budget (adwords for example) to setup. Those things are all great, and I'll be doing them later on, WHEN I have the cashflow from already gaining some success.
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  • Profile picture of the author Andrew H
    I love the no nonsense truth that nameless brings to the forum, things most of us are thinking anyways but too polite to say. (I mean that with the utmost respect!)

    I wanted to chime in about low prices. Trust me, offering low prices get's you no where. I started with this strategy as well, your low price clients expect more for nothing - since according to your prices your time isn't worth much. Also publishing low prices on your website pretty much ruins your chance of landing any big clients.

    When you get into the arena of 3-15k projects you will notice that your clients respect your time a lot more, and in turn you will respect your time a lot more as well. They realise that your a professional. If you are charging $100 for 8 hours of your time? common, have some self respect - even if you are just using WP templates. And the mentioning of people saying 'Oh only lawyers can afford expensive projects'. That is ridiculous. Any self respecting business owner knows a website is going to cost them a couple thousand.
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  • Profile picture of the author pcmatt2011
    I'm Surprised that so many people do so much work before ever picking up the phone.
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  • Profile picture of the author guypeleides
    Originally Posted by IM nice guy View Post

    I think I'm at around 12%, based on my figures so far. Mind you, I'm just calling then emailing, then calling again, I never meet them face to face. So I consider this a pretty good conversion ratio.

    Curious to hear others who've got some good data to go off...

    Cheers,

    Nick

    Edit: by the way, that's 12% from the emails I send out, not the calls - probably about 30% of people will say yes to an email.
    It's a loaded question because it depends on some of these factors:
    • How much are you asking for the site?
    • Who are you contacting?
    • Is it a high profit industry?
    • What are the typical expectations for website cost in that field?
    • What do you say when you message them?
    • Are you giving them something of value first?

    Having said that, I'm personally around 10% or perhaps even a bit lower as well. Bear in mind, I only target really high end clients for $10-25k sites. My bread and butter is medical clients.

    If you're targeting just any old client, I suppose the numbers could be higher but why go after clients that can't pay?

    Just my two cents. I hope that helps cover what you asked.
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