Effective print ad examples.

13 years ago

I know you are looking for a handout but....

My advice is to take the money that you would have spent
In the paper, and use it to hire a copywriter to create the ad.

If you had a great ad, would you pay to put it into the paper?
Its the same thing.

IMHO, I would shy away from WSO ads just because a lot of them are WSO/theory
pushers so I don't know how effective they are. Just because it looks good on paper doesn't mean it works.

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Irish Intuition

13 years ago

Originally Posted by vndnbrgj

I know you are looking for a handout but....

My advice is to take the money that you would have spent
In the paper, and use it to hire a copywriter to create the ad.

If you had a great ad, would you pay to put it into the paper?
Its the same thing.

IMHO, I would shy away from WSO ads just because a lot of them are WSO/theory
pushers so I don't know how effective they are. Just because it looks good on paper doesn't mean it works.

Good advice!

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hayfj2

13 years ago

there was a WSO in here recently offering just that.

I think it was by the local consulting group and called "print chest" with template ads, leaflets, and photoshop/gimp files.

someone else might know which one I mean

regards

Fraser

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bob ross

13 years ago

buy the book

cashvertising

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jrod014 13 years ago

Originally Posted by bob ross

buy the book cashvertising

Thanks for the share Jake. Looks good and has a lot of great reviews. Just picked it up for my kindle (on my phone).
- Thanks
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zavhara

13 years ago

Thanks all for the advice and suggestions, I won't be doing it now as the submit date it too soon.

Originally Posted by bob ross

buy the book cashvertising

I actually read this book a while ago, I have to see where I left it, I'm not sure I have it with me at the moment.

Thanks
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ewenmack

13 years ago

Here's a link to images of the ad to study and model...

https://www.google.co.nz/search?clie...MIeUiQf4r4DADA

The style is called advertorial.

Because it fits in with the editoroal style of a newspaper.

Has lots of valuable tips.

For your web design ad,
the headline could be...

"How To Create A Website That Sells"

Then use the factual style as seen in the David Olgivy ad shown.

If you need help to come up with the facts,
then head over to Marketing Experiments...
more than enough to fill your ad.

Advertorials are mentioned in Cashvertising,
but no real examples of one. This is the type of ad
from a ad agency he was referring to.

No need to re-invent the wheel.

It's all laid out there for you to model.

Best,
Ewen

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1 reply

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zavhara

13 years ago

Ewen - Do they have to be that long and detailed to be effective? Also the advert I was going to do was only 1/4 of a page, would that still work?

Originally Posted by ewenmack

Here's a link to images of the ad to study and model...

https://www.google.co.nz/search?clie...MIeUiQf4r4DADA

The style is called advertorial.

Because it fits in with the editoroal style of a newspaper.

Has lots of valuable tips.

For your web design ad,
the headline could be...

"How To Create A Website That Sells"

Then use the factual style as seen in the David Olgivy ad shown.

If you need help to come up with the facts,
then head over to Marketing Experiments...
more than enough to fill your ad.

Advertorials are mentioned in Cashvertising,
but no real examples of one. This is the type of ad
from a ad agency he was referring to.

No need to re-invent the wheel.

It's all laid out there for you to model.

Best,
Ewen

Thanks
1 reply

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ewenmack 13 years ago

Originally Posted by zavhara

Ewen - Do they have to be that long and detailed to be effective? Also the advert I was going to do was only 1/4 of a page, would that still work?

Same principle will apply for a smaller ad,
just keep great usuable information in it.

Best,
Ewen
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zavhara

13 years ago

Thanks guys, always giving valuable information, I will definitely take a look, :-)

Thanks

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jayspann

13 years ago

It's going to depend on how many column inches they are going to give you for free...

If you have to do a smaller ad you could just do a headline and the call to action of calling a free recorded message.

With this method you can create a longer message, they don't feel threatened because its not a LIVE person and you get a list of the phone numbers that called into hear the message. can you say "warm list"

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Saluki Guy

13 years ago

ewenmack is right, you want an advertorial style ad.

Gary Halbert discusses this in detail here.

You won't get a better example of this technique that the above. Good luck.

EDIT: This was from Joe Polish, not Halbert, but he references Halbert throughout.

Thanks
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jayspann

13 years ago

Originally Posted by Saluki Guy

ewenmack is right, you want an advertorial style ad.

Gary Halbert discusses this in detail here.

You won't get a better example of this technique that the above. Good luck.

EDIT: This was from Joe Polish, not Halbert, but he references Halbert throughout.

LOL the ad example above was "borrowed" from Joe Polish as well.