Ways to market a Seminar

* Blog about it
* Tweet about it
* Update your Linkedin status and appropriate linkedin GROUPS about it
* Add a flyer on Slideshare about it
* Email your list (and include an announcement in yoru ezine/newsletter)
* Tell your local chamber of commerce, small business club & industry association
* use Event brite
* Use linkedin events or ecademy.com events to promote it
* Create a press release and post on prweb.com, prlog too
* Create a VIDEO about and add the date of the event in the title to get spidered easily

There may be some other things you might need to consider as well.

Hope this checklist helps, and gets you thinking...

Event and Seminar Management Checklist

Regards


Fraser

I ran my first workshop this past Thursday and...had a blast!

Now, I am NOT a public speaker and have never done it before. I stumble at my networking meetings with my elevator pitch. I have heard about seminars and after Ewen Mack posted a thread a few weeks back I really started reading up on it. I bought a few courses, listened to hours of interview and watched a ton of YouTube video (study stage presence).

My main goal for this workshop was to just do it! I wasn't looking to pick up any clients or make money. It was to conquer a fear.


My Results

I didn't start marketing it until Monday and had 2 people show up. I was a bit disappointed at first, but then got thinking about it, and remembered my main objective (just doing it)

How I Marketed It


I have a small local list that I emailed a few times, posted ads on Craigslist (events section) and posted on LinkedIn. I was really only aiming to have 5 or 6 show up as this was my first one. I did get 5 people to sign up (added to A/R).

Partner Up


I have my second one lined up for January 10th. I am partnering up with a financial planner and we are running it at her office. Also, she is going to market it for me as he is inviting her clients. Nothing big, she has room for 10-12 which is fine with me.

I also reached out to a non-profit the other day on LinkedIn. Now, I have met the founders before and do volunteer for the charity so it wasn't a cold contact. I asked if he'd like to JV and offer a workshop where we charge $97 (they keep 100% of the profits). They will supply the room and market the event for me. He absolutely loved the idea. I plan to reach out to a few other non-profits after the first of the year. I have also contacted a few local associations about offering workshops for their members.

I see such potential in this and will probably be reaching out to Claude for more advice, as you can see, he has a ton of experience and does a great job on stage.

I have successfully conducted Live internet marketing seminars before, the last one I charged 200 usd per attendant and I focused in Middle sized companies main CEO's and Executives. It was total success

I had a couple good looking smart ladies to visit this people offices, with a fancy invitation in their hands to the event, had a few others given away at local radio shows, and was interviewed at the Local TV station after the News

I had 100 attendants x 200 usd each, after all expenses I guess I made a nice chunk of cash after the Hotel, ladies and more related expenses, About the Execs they all loved the event and the info they gathered.

Feel free to PM me if you need further guidance.

Mauri

Just like any other business.

1) Write down your competitors. Figure out ten other people who are doing what you want to do. Then figure out how you can be unique.
2) Chase these competitors. Figure out what types of marketing they are doing. Create a detailed chart of every product, event, and advertisement they are doing.
3) Write down the questions your target market is asking. What services do they need?
4) Create products (events, whatever) to meet these needs. Look at your competitors products and see how you can adopt them but make them unique to you.
5) Figure out where those types of people put their eyeballs. It could be Facebook, Adwords, Craigslist, the local papers, chamber of commerce newsletters, radio ads (ears), flyers, etc..etc..
6) Advertise in those places and start building a list. Use your list to sell them into your seminar or your products.

You might find it a hard sell these days. It's been done to death I.M.H.O. Pre 2005 was that time.

Hey, Dont get discouraged. The methods might have been used before, but just think clearly and see if you can add some "spin" to make it a bit interesting. All the best.

Here's what I would do:

Facebook: Target people that live in your city. Target 28-45 (this should probably be tested though). Send them to a Page within FB (lead capture) with a video, explaining what you're doing, what the event is, who you are and where they can register.

Google Display Network: Create banners and target a 5-10mile radius around the event location - do the same as above.

Craigslist: Promote in the events, classes and discussions. Send people to a phone number with a recording to either push 1 after recorded message or go to website. Also you can send people direct to you lead capture page.

...that's how I would do it.