Lead Gen Site Best Practices?
I will be working on a lead gen site for an attorney in the near future and I want to make sure I don't overlook anything at all. We will be testing the effectiveness of the site vs another that he already has.
What are your best practices when building a high quality, lead generating web page? The page will actually be a site with several pages. But a clear call to action.
I know colors can effect the conversion rate, font, rounded text box vs square text box. What else?
What are your best practices when building a high quality, lead generating web page? The page will actually be a site with several pages. But a clear call to action.
I know colors can effect the conversion rate, font, rounded text box vs square text box. What else?
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PanteraIM {{ DiscussionBoard.errors[7728188].message }}-
Liz Morgan {{ DiscussionBoard.errors[7728335].message }}
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Liz Morgan -
Thanks
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