Question on Offline Ranking Pricing

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Hello guys!

I am working right now on ranking videos on both Youtube and Google for different business. In fact, this is my 1st test with a realtor that I know. I contacted him to know if he was interested and I gave it a go.

So far so good. Nice increase in rankings from page 20 in Google to page 5 after only couple of days without too much work. I am confident on page 1 top 3 rankings for 1 keyword in 1-2 weeks.

Now my question is how should you determine the price. Here is my understanding about the pricing and I would like your inputs.

In my mind, we can't just have a fix price because every situation is different, traffic is different etc. We should determine the price according to the business lifetime customer value. Therefore, a realtor is in the thousand range while a pizza shop is lot lower.

However, as offline SEO expert, should we take into account the conversion rate too ? Let's say for example that my realtor keyword is searched 200 hundred times per month. If I get him a top ranking, should we then calculate how much from the 200 hundred potential clients will call and become customer.

If so, how can we know the possible conversion rate we will get and then determine let's say a commission of 10% out of the total clients that will become customer multiply by the lifetime value?

I need your help to clear this out.
#offline marketing #offline #pricing #question #ranking
  • Price on how much work you will do not on how much they will make or rather they can afford it or not.

    How much they will make is how you show value.

    If it will take you 10 hours a month charge based on that rather the guy will make $1,000 or $1,000,000 from that.

    So how many hours a month of work will it be? How much are you, your team, and your knowledge worth per hour? Add any costs you have (marked up of course) and any base fee you think the service should have.

    Base fee Example: $1,000 base plus $200/hr. So a 5 hour client would be $2,000/mo and a 10 hour client would be $3,000/mo.

    Once you got that figure always figure in a flub factor. Say 20%. You can either do this to the hours or the whole amount. And that is what you charge. They can't afford it? Either you do less and charge less and thus get less results or they are not a client for you.

    This way if the guy who is making huge money from your service refers you to all his friends with smaller businesses you don't look stupid for charging them $2k/m and him $50k for doing a similar job.

    Of course always be clear to clients and yourself that each case is unique and the solution you propose is based on their needs. Someone quoted them less? Well I guess they will either do less or are worth less. And no one wants to hire the "kmart" of the consultants.

    Just getting started? Focus on smaller businesses and lower prices. As you get experience raise prices but allow them some wiggle room. Maybe you charged them $50/hr but you now feel you are worth $300/hr. Don't lose them. reward loyalty and as long as it is profitable do $100/hr or less. Use those accounts to train your new people before you unleash them on yours big accounts.
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    • Me too. I price based on what I want. What they make is their business. What they can afford is their business.

      I charged a business owner $2,000 to rank two of his videos to page one of a popular national search. If it took me 10 minutes or 24 hours of effort, the price would have been the same. Sometimes I get lucky, sometimes not.

      For $4,000 they get two videos I create on page one of a local Google search. Maybe 4 or 5 min keywords. Up to 8 cities. Sometimes it takes a few hours, sometimes 24 hours. Everyone pays the same. Sometimes they get 4 or 5 videos on page one. But that isn't because I'm working more, it's because their business and city and competition make it easier or harder.

      This isn't the only way to price, maybe not the best. But it's what I do.
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  • Pricing based on market value makes the most sense to me. If other people offer the same value for $100/hr then I want to be in that ball park. Of course value is more than just the service you're hired to do and includes intangibles such as how much they like you. Its pretty obvious that people are willing to pay more for services that are tied to relationships.
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    Question on Offline Ranking Pricing

    Hello guys! I am working right now on ranking videos on both Youtube and Google for different business. In fact, this is my 1st test with a realtor that I know. I contacted him to know if he was interested and I gave it a go.