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Local city and town pages

by KingOfContentMarketing
3 replies
We've all seen the site with 50 pages for nearby towns, each page a clone of the other except the name of the town. Over time, Google will start to filter out these types of pages.

If you have a client with locations in several cities, town or suburbs, here are some good ideas on how to make local pages unique:

16 Ways to Create Unique
#city #local #pages #town
  • Profile picture of the author Roger Mayne
    Some good ideas on that page you linked Joe. Thanks for sharing! It's given me much food for thought.
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    "If you don't quit, you can't fail"
    Success will follow.

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    • Profile picture of the author Catalyst eMarketing
      Yes Phil's post is great. All his info is. He's one of my Top Contributor's and I recruited him to work with me specifically because his info and especially his writing style is always top notch.

      When I shared that post at my local search forum I added a few tips. I'll copy them here to share too.

      I wanted to expand a bit on Phil's tip #6.

      Google lives and breathes links. Google follows links.

      So those well chosen outbound links can be golden and help her see this page is locally focused.

      Depending on the niche you could have a small paragraph of local resources or tourist attractions. Or you could mention a couple local points of interest "We are conveniently located 2 miles from the Santa Monica South mall and just down the road from the Santa Monica Pier".

      Or here's another idea - you could link to other complimentary businesses in that particular city. For instance a Dentist could say. "Looking for other ways to look and feel your best? Consider Dr John Smith for Cosmetic Surgery, Anna's Salon for a make-over or Tranquil Day Spa for a rejuvenating massage.
      (You never know, they may even give you a link back some day.)
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      Linda Buquet :: Google+ Local Specialist and Google Top Contributor
      ADVANCED Google+ Local Training :: Also offering White Label Local SEO
      Latest Google Local News, Tips & Tricks

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  • Profile picture of the author SashaLee
    Hi there,

    Thanks for the link Joe. Just the medicine for a sick (boring) client of ours we are trying to help out.

    All the best.,

    Sasha.
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