Google Adwords - Landing Page

• Make the form stand out more - either the whole form itself, the labels, or the CTA - something
• Is the house number and post code absolutely necessary?
• "Double Glazed Windows - Doors - Conservatories - Orangeries in Birmingham and the Midlands" doesn't sound natural and is out of place. How about a USP or something instead?
• Feeling kinda iffy about those 4 graphics... I click on them expecting to see a list or examples of products/services/whatnot and instead get a few short sentences. Maybe someone else can suggest something.
• Make the testimonials stand out more. They're almost blended in with the rest of the text. Format it and perhaps add photos of the customers or results.
• A few before/afters?

Add the contact info (phone number/address) to the top right of the page.

I also think the slideshow moves too fast. Slow it down or let customers manually look through the pictures.

Are you marketing to consumers or businesses? If you are marketing to consumers slideshow pictures need to be of finished products. Something customers can visualize. (a new door or patio). Pictures should also include your idea target customer.

Your content should be in bullet form(less is better) and add videos. Customers don't read websites they just scan.

Google only indexes pages that are 300 words or more. So you only need 300 words but it needs to be easy for the customer to identify who you are, what you do and why should the customer hire you?

These are just a few suggestions.

Good job Nameless.

I would leave content and everything as is if the page is ranking in the seeps and create a separate page as Nameless suggested just for the ppc campaign.

As has been suggested, I would make a separate landing page for their PPC campaign. It would be completely independent of their current website.

Make 2-3 versions of the lander and start split testing the copy/design. Use a tracking number for each version of the lander. This way you can accurately track conversions for each lander and compare to their previous conversion rate (if they have that data available).

Without even being in the industry, I am going to hazard a guess and say with some on going tweaking you can take any existing conversion rate (visitors to callers) and double it at least. This is especially true if their existing site is not responsive to mobiles/tablets.

This does not even take in to account a lower CPC you are likely to achieve as your ad relevance should improve once you make the landing page (your ad offer and landing page offer must be closely related). So you stand to make them more money on more than one front.

This is something I want to do for businesses myself. I have not yet done any prospecting for clients -- but it shouldn't be too hard to play with the numbers so that you can show them what a proper landing page can do for their business.

If they currently spend $5000/m on Adwords and have an avg. CPC of $5 (guess) that's 1,000 clicks. If current conversion rate is 10% (guess) that's 100 leads. If current close rate is 1 in 5 that's 20 sales. If avg. LTV is $1,000 (guess) that's $20,000 worth of LTV a month in current scenario.

Now you tell them you will make them a lander, with better copy and do A/B testing over period of X weeks / months and guarantee a lift in their conversion rates by 100%. So you take them from 10% conversion to 20% (obviously you pick your targets well).

Now for the same ad spend, assuming CPC stays the same (in reality it should go down), they get 200 leads. This is an additional 100 leads for the same spend. 1 in 5 leads turns into a sale, so again 20 sales or $20,000 worth of additional LTV every month. Over 12 months, that's $240,000 worth of additional LTV because of your work.

Should make justifying the cost of your service pretty easy..

EDIT: IAmNameless -- Please chime in. Have I explained it properly, or are my numbers wrong somewhere?

Get rid of all the page bleed by removing all out bound links would be a starting point. Much of the other advice is good as well.

Here's a page I did for a "FRIEND" of mine so don't get any ideas to contact him I do everything for him for very very little money.

http://rembrandtenterprises.com-rece...nfo/index.html

http://rembrandtenterprises.com-rece...fo/index2.html

Hey,

Design a squeezepage and offer a free gift [10 Things You Should Ask Your Builder Before Hiring Them ebook or something].

After they opt-in, redirect them to the website's normal home page.

I've used this in the home improvements niche previously and it works amazingly well.

Last year I spent $2,468,400 [£1.5m] on Adwords clicks for clients.

Good luck

Abul