offline email marketing Mobile Website

Better email template for what you are doing Jen:

{first name of the business owner you are emailing}, *

In working with other <<INSERT INDUSTRY OR POSITION>>, one of the
key issues they’re struggling with is having their website optimized for local searches on mobile phones.

This past year we helped numerous companies to <<INSERT BUSINESS
DRIVER>>, resulting << MONEY SAVED, REVENUE ADDED,
PRODUCTIVITY INCREASES>>.

If this is something you’re challenged with too, let’s set up a quick call. I
have some ideas that might help.

All the best,

Your Name

{all the ways to contact you are in your email signature}

Hope this helps

GG

Jennifer - meet and greet. Try and get out and physically meet biz owners. I have never sold a mobile website from an email, but I have 10+ clients from me walking in their front door and introducing the mobile issue to them - and then following up. I've also converted 1/3 to full website redos and FB mgmt.

If you happen to have an iPad - do a before/after mock-up of their website and what it could look like. Showing the mgr or owner makes a good impression. Make sure you have biz cards of your own and even a brochure of your company's services.

Jen, I've tried sending emails with almost nil results. Best is to go out and meet them Face to Face with Mobile Demo in hand.

Hey Jen,

Like others have said, I've had terrible luck with email prospecting and I get it, considering how many times I take advantge of email offers that people I don't know send me (that would be ZERO)

Even if you're following the "rules" and are can-spam compliant, what matters is how the recipient perceives your email (assuming they even get it in the first place) and with just a second or two to catch their attention, the odds are not good.

I am currently testing a direct mail piece mailed in an oversized envelope and showing them a before and after shot, along with time sensitive offer. Cost to mail and print is prob $1.50 a piece, but it's bound to get opened and when you stand to make at least a few hundred to a thousand bucks on a sale - even if I have to send 50 to make a sale, it's still a great ROI.

Email's just too easy for people to ignore and I'd rather not risk anyone reporting me to my webhost or isp as a spammer, so direct mail...cold calls or personal contact would be the best way to reach those folks in my book.

Cheers,

Steve

P.S. Just noticed you're asking people to click an attachment too, and in this day of viruses and phishing attempts, I'd have deleted that without a second thought. ;-)

Biting off too much. Break your marketing funnel down into steps they can take one at a time.

"Just email me back if you're interested and I'll be more than happy to help." Keep this phrase of yours in mind as you watch these videos to see a better way to do it. He is talking to real estate people but it's the same concept.