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"If I hear what Dan Kennedy charges for consulting one more time..."

by Chris Rivers
21 replies
Hey,

I'm all about standing on the shoulders of giants in order
to reach higher and further, but there's a point when
it goes a bit too far.

Like when guys throw around how much Dan Kennedy
charges for one-on-one consulting and then say that any
consultant or coach can charge the same amount.

Yeah, right.

It takes a certain set of skills, a certain type of offer
being presented in a specific way to the right type of
client to charge what Dan Kennedy does.

Don't let anyone fool you.

You have to earn the right to play at that level.

So, I'm not going to fall all over myself and man-crush
on him just because he charges a small fortune to
work with him personally.

In fact, I feel that he should be charging what he does.

After all, he's Dan Kennedy for crying out loud!

He has dozens of published books.

Over 100+ great products that he's created.

Walks around with a rolodex filled with the personal contact
information of hundreds of who's who of fortune 500 companies.

Plus, he has so many documented testimonials and case
studies from seven figure ceo's that it will make your head spin.

In short, he has very little in common with us at this
point of his career.

But don't get me wrong.

Of course we should strive to get to that level, but unless
we have the same exact set of circumstances, experiences
and expertise as he does, then it's not going to happen
in the same exact way.

But, it can happen in it's own way for you.

And I'm definitely not bashing Dan Kennedy or telling you
that you'll never reach that mountaintop alongside Dan.

I'm just pointing out that he's probably not the best
person to try and imitate at this point of his career or
your career for that matter.

If you're like me, then you're probably more interested in
hearing what a no-name consultant out in the middle of
podunk nowhere, who doesn't have 20 years of experience,
is doing to get clients to pay his high fees.

A up close and personal look into the consulting business
of a no-name guy who made it to the big league in the past
18 months would be infinitely more valuable to me right now.

So, here's what I'm trying to say:

You can't start by trying to build a consulting empire
like Dan Kennedy from day one.

Start right where you are.

Build a list of 100, 500 or 1,000 targeted business owners
that you can email, mail or call to make a offer to.

Write one book.

Heck, start by writing one chapter of one book.

Put together one training workshop that you can record
on a cd or as a mp3 on your website.

Setup one facebook ad campaign each day and run a offer.

If you're not willing to start right where you are by
building one brick at a time, you'll never get to charge
what Dan Kennedy does.

Harsh, but true.

Food for thought,

Chris
#marketing consulting #offline consultant #offline plr
  • Profile picture of the author Jason Kanigan
    Dan Kennedy has a headline in one of his books: "I'm an overnight success--after 30 years!"

    The guy was selling tapes with his programs on them and hardcopy books when he started out, because that was the media available. He's been at this a LONG time. I've been following him since '94, before there was a real Internet the way we know it; going online was a special thing back then even with our college computer labs. And when he began, do you think he charged and made as much as he does now?

    Of course not.

    Growth is exponential, not linear.

    In the beginning, nobody knew who he was.

    He didn't have any results to share.

    Who would trust him with their business?

    Same issues every newbie has.

    However, he had and has specialized knowledge that is very useful for helping others and himself MAKE MONEY. A lot more than copywriting.

    Most newbies do NOT have that.

    And he has persistence. Another factor the vast majority of people lack.

    Point is:

    Dan Kennedy has skills & specialized knowledge people want.

    He created a TON of marketing collateral to develop his credibility, and was super-persistent about it. Year in, year out. He did many small group talks and sold from the back of the room afterwards.

    I'm sure he hired marketing consultants to help him figure out the Admiral's Circle and the structure of these groups he has. Not every idea was his own. He got help when needed.

    And he stuck around in his niche until the exponential growth curve reached that explosive point where revenue really starts to take off--because you've stuck around, developed all that marketing collateral, and have a laundry list of results to share.

    And who's going to do that? When you can't even stick it out with a blog for three months?

    If you want to get to his point, you had better start practicing persistence right now. Stick with something. Develop skills and knowledge people want. Have something to trade for the money you desire.

    And as Chris said, start working on your marketing collateral.
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    • Profile picture of the author aunttee
      Originally Posted by Jason Kanigan View Post

      And who's going to do that? When you can't even stick it out with a blog for three months?
      Oops. *Crawls back into dark hole* lol

      Good points Jason. I'm one of DK's biggest fans, and also have followed him for years. His persistence is rarely matched.
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    • Profile picture of the author Nino
      Originally Posted by Jason Kanigan View Post


      And who's going to do that? When you can't even stick it out with a blog for three months?
      If i'm not mistaken, he even calls this sticktoitivness )


      Originally Posted by gjabiz View Post

      He counts his money. He has control, a TOLL POSITION, on a product.

      What he has is a piece of paper. It is an agreement, a contract. He gave exclusive distribution rights to a marketing company. Rights with a royalty agreement.

      He had control of the product, sought a distributor, found one and now, he collects his money. What he does for the rest of the month, I have no idea, probably looks for more TOLL Positions.

      Dan or Bill?

      gjabiz

      PS. More TOLL position tease. Mike Cram.
      "Doh, time for a beer."
      Bill is either an inventor or he can have just local exclusive rights (for a product produced by someone else ) but he kinda gets the same leverage.

      He doesn't necessarily have a product literary... Even a piece of technology or a patent which he can license would be enough.

      So 1 Bill for me please but the thing is: when will I invent that neverheard of product? Probably today or most surely never. The way I see it, I have more chances becoming a miniature Dan.
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      • Profile picture of the author gjabiz
        Originally Posted by Nino View Post

        If i'm not mistaken, he even calls this sticktoitivness )
        Bill is either an inventor or he can have just local exclusive rights (for a product produced by someone else ) but he kinda gets the same leverage.

        He doesn't necessarily have a product literary... Even a piece of technology or a patent which he can license would be enough.

        So 1 Bill for me please but the thing is: when will I invent that neverheard of product? Probably today or most surely never. The way I see it, I have more chances becoming a miniature Dan.
        I mentioned Mike Cram, inventor of the talking beer bottle opener, one of the TOP selling novelty products ever, his story was turned into a movie, Ingenious.

        You are right about inventors having a hard road, vast majority never make it, but not because their invention isn't any good, most inventors don't know how to market. So, PATENTS can picked up pretty easily, as can Copyrights.

        And you're right about becoming a miniature Dan, of course you can, just how mini do want to go? I'm talking about choosing a path to take.

        Hard work and decades of it, probably is the most common path chosen. I'm talking about the path less traveled. Less known.

        Bill is one of thousands of people who have control of a product's distribution. He did not invent it, does not manufacture it, simply has control of it.

        Many great products get abandon every year and could be dusted off and sold in a different way to a different market.

        Dan did work hard, and it paid off for him. Bill might have worked hard also, guess it depends on your definition of hard work. Signing contracts could lead to carpel tunnel, if you do enough of them I suppose.

        You don't need to invent or create anything...you do it via ACQUISITION.

        gjabiz

        PS. Local distribution (exclusive territory) rights are a good start, but North American rights and Worldwide rights are even better.
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    • Profile picture of the author DaniMc
      Great post, Chris.

      I'm reminded of how powerlifters get strong. At one point, they were all scrawny 14 year old kids like the rest of us.

      They started with a weight they could easily lift, and did it often.

      They didn't just jump to a weight that was much heavier. They add just a few pounds. Over time, what is "possible" for them is much more than what is possible for most people.

      I was running a local coaching group for entrepreneurs last year, one of my very best group processes involved people writing down what the very next stage of their business is. Not where they are going eventually - but where can they be in the next 6 months.

      Then, I had them write down the top three things that they need to do to make it happen. Then, we worked it down to one thing. The ONE thing that will get you there.

      We then brainstormed ideas how to start immediately. The next morning. Attacking the solution to getting the next step. It was a revelation for most of them.

      But - only a few of them ever got up the next morning, and made it happen.


      Originally Posted by Jason Kanigan View Post


      And who's going to do that? When you can't even stick it out with a blog for three months?

      If you want to get to his point, you had better start practicing persistence right now. Stick with something. Develop skills and knowledge people want. Have something to trade for the money you desire.
      Jason - this is powerful. This is the very key to most of the failures we all have.

      First, people are excited the accomplish something new, then they fade after just a few weeks. Never finding the success they desire. Living in a cycle of failure after failure - while chasing the big money dreams and the pie in the sky.

      The pie in the sky will only make you hungry. Unless you build some stairs to get up there. And you build the staircase by starting at the bottom, one step at a time.

      Want to eventually eat the pie?

      What is the simplest thing you can do, right now, that you can succeed at?

      It is important to only do things you know you can do. Do things that you are almost certain to accomplish. Just like the powerlifter.

      For someone who has a product to sell but no customers - you don't need 1,000 customers. You only need one. And then another one. And then another.

      Don't try to create 500 conversions per day to your opt-in page. Just see if you can get one.

      Don't go try to sell services to 25 business owners. Just get one.

      You can't sell until you have an appointment. Don't try to schedule 10 per week. Just sit down, think of one place to get one appointment. And then get it. Can you do that? Just get one appointment? Of course!

      Anyone....and I mean annnnyyyy ooonnnnneeee can get just one appointment. Then you just do it again, and again, and again until you get one customer. Then you do that again, and again, and again.

      People who dream of reaching the top rarely do. It's the people who DO the work that will get there.

      People who take small steps eventually reach the top.

      People who stand at the bottom of the stairs looking up with stars in their eyes, dreaming of ways to jump all the way to the top, are going to starve right there at the bottom.

      Head in the clouds, feet on the ground, nose to the grindstone.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Dan McCoy View Post

        But - only a few of them ever got up the next morning, and made it happen.

        Jason - this is powerful. This is the very key to most of the failures we all have.

        First, people are excited the accomplish something new, then they fade after just a few weeks. Never finding the success they desire. Living in a cycle of failure after failure - while chasing the big money dreams and the pie in the sky.
        Heck, Dan, when I think of all the things *I* plan to do, and how few of them actually get done...I could definitely be more organized. And I'm getting a ton done!

        I'm not trying to beat on anyone...just explaining a fact of life. My blog has been up since the beginning of the year. Only now is it starting to get consistent SEO hits every day. Only now! Almost 6 months in! But I ignored my stats...week in, week out I do my 3 or 4 posts. I write whether anyone cares or not. Because I know in the long run, it's going to pay off. That it is creeping up the exponential growth curve, and will eventually hit that takeoff point.

        I like what you said about picking ONE thing to do next and focusing on it until it is done. I personally cannot do client work, write books, make videos, blog, reach out for podcast interview opportunities, conduct expert interviews and all the other things I would like to do simultaneously. This month I focused on the expert interviews, and I got 3 done, 1 booked for June and another the interviewee is picking a date for. Not bad for 7 requests sent out (EDIT: I now have 6 of 7). I have a half-written book that is just going to have to wait until mid-June.

        But I know that stuff is on the radar.

        So it's not about trying to do everything all at once. I guess if you can outsource you can do several things at the same time...but if you're by yourself, focus. And make sure you're focusing on revenue-generating activities.
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  • Profile picture of the author gjabiz
    Originally Posted by Chris Rivers View Post

    Hey,

    Of course we should strive to get to that level,

    Chris
    Why? STRIVE as hard as he did....really? Look, I get the point.

    First off, no kids. All that striving cost him a marriage (which he gained back guessing because the success gave him the TIME to take care of one).

    On the road 285 days a year, living out of hotels. I love Dan, but, it goes to what you want.

    So, how about an example of what I consider to be a better model. St. Louis isn't exactly Podunk, but still...

    There is a guy. Call him Bill. Bill has made over 10 million dollars the last 7 years or so, roughly 1.5 million per year. He gets checks every month, sometimes as large as $500,000.00 a MONTH, some a paltry 65,000.

    Dan has worked his azz off, he has, INDEED strived. Overnight success after 30 years. Who here is going to pay that price, and as Jason pointed out, this is the try it for a while and then quit and move on to next shiny object forum.

    So, you are smart to look for examples which may be more suited to what you want to do.
    So, what does Bill do?

    Does he make speeches on the platform? No.
    Does he give seminars and workshops and create products from them? No.
    Does he have a warehouse full of products? No.

    Bill deposits his monthly checks. And, I believe they are auto deposited directly into his bank account, so, what he really does every month is check his account to see how much he has made.

    Bill does not sell a product, although someone does it for him.
    Bill does not ship a product or accept returns. Someone else does it.
    Bill does not manufacture, store, transport nor does he advertise.

    Yet he collects those small little $65,000.00 a month checks along with his 350,000 dollar ones and has done so for the past 7 years and maybe a couple before that.

    So, put Podunk Bill (apologies St. Louie) on a sheet next to Dan Kennedy.

    Which would you, as a Warrior today choose to STRIVE for?

    I love Dan...but I'd rather be a Bill.

    gjabiz
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    • Profile picture of the author BizQ
      Originally Posted by gjabiz View Post

      Why? STRIVE as hard as he did....really? Look, I get the point.

      First off, no kids. All that striving cost him a marriage (which he gained back guessing because the success gave him the TIME to take care of one).

      On the road 285 days a year, living out of hotels. I love Dan, but, it goes to what you want.

      So, how about an example of what I consider to be a better model. St. Louis isn't exactly Podunk, but still...

      There is a guy. Call him Bill. Bill has made over 10 million dollars the last 7 years or so, roughly 1.5 million per year. He gets checks every month, sometimes as large as $500,000.00 a MONTH, some a paltry 65,000.

      Dan has worked his azz off, he has, INDEED strived. Overnight success after 30 years. Who here is going to pay that price, and as Jason pointed out, this is the try it for a while and then quit and move on to next shiny object forum.

      So, you are smart to look for examples which may be more suited to what you want to do.
      So, what does Bill do?

      Does he make speeches on the platform? No.
      Does he give seminars and workshops and create products from them? No.
      Does he have a warehouse full of products? No.

      Bill deposits his monthly checks. And, I believe they are auto deposited directly into his bank account, so, what he really does every month is check his account to see how much he has made.

      Bill does not sell a product, although someone does it for him.
      Bill does not ship a product or accept returns. Someone else does it.
      Bill does not manufacture, store, transport nor does he advertise.

      Yet he collects those small little $65,000.00 a month checks along with his 350,000 dollar ones and has done so for the past 7 years and maybe a couple before that.

      So, put Podunk Bill (apologies St. Louie) on a sheet next to Dan Kennedy.

      Which would you, as a Warrior today choose to STRIVE for?

      I love Dan...but I'd rather be a Bill.

      gjabiz
      That depends on what Bill does.

      You told us what he doesn't do....but that doesn't narrow down to what he does. Interesting story though, I would be interested in hearing the rest.
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      • Profile picture of the author gjabiz
        Originally Posted by BizQ View Post

        That depends on what Bill does.

        You told us what he doesn't do....but that doesn't narrow down to what he does. Interesting story though, I would be interested in hearing the rest.
        He counts his money. He has control, a TOLL POSITION, on a product.

        What he has is a piece of paper. It is an agreement, a contract. He gave exclusive distribution rights to a marketing company. Rights with a royalty agreement.

        He had control of the product, sought a distributor, found one and now, he collects his money. What he does for the rest of the month, I have no idea, probably looks for more TOLL Positions.

        Dan or Bill?

        gjabiz

        PS. More TOLL position tease. Mike Cram.
        "Doh, time for a beer."
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    • Profile picture of the author joe golfer
      Originally Posted by gjabiz View Post


      There is a guy. Call him Bill. Bill has made over 10 million dollars the last 7 years or so, roughly 1.5 million per year.
      or call him Harvey. Harvey Brody.

      Harvey Brody’s: ‘Toll Postion Secrets’ Report

      "Brody embodies the truism, “Players Play.” It’s an attitude of enjoying the process and the thrill of the hunt, as opposed to retiring or just “sitting back.” Conversely, it’s the losers who fantasize, “if I only had a million…ten million…a hundred million, I’d do X” but they never cultivate the winner’s attitude that could attain it for them."
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      • Profile picture of the author gjabiz
        Originally Posted by joe golfer View Post

        or call him Harvey. Harvey Brody.

        Harvey Brody's: 'Toll Postion Secrets' Report

        "Brody embodies the truism, "Players Play." It's an attitude of enjoying the process and the thrill of the hunt, as opposed to retiring or just "sitting back." Conversely, it's the losers who fantasize, "if I only had a million...ten million...a hundred million, I'd do X" but they never cultivate the winner's attitude that could attain it for them."
        Thanks Joe. Want to make money? Here are the two pieces you need.

        When Harvey and I did that report 8 years ago, he made sure to emphasize his TWO main ingredients. Secrets if you want. He talks about them in this report.

        Piece one: Superior THINKING, from the get go, from start to finish. By employing a well fleshed out idea on paper, with a clear view from the rooftop of what the finished project looks like...along with the rungs up the side of the building on how to get to the rooftop.
        Piece 2. On pages 29 and 30 of this report. It is what failures do not do.

        It may be the biggest reason why people don't make as much money as they want.

        You MUST align yourself with Number 1's and avoid the 2's and 3's as he defines them in this report. Get this, and your Ah-Ha moment will accelerate your progress.

        gjabiz

        Think better. Have better associations.
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  • Profile picture of the author Chris Rivers
    gjabiz,

    You're so right.

    I personally have no desire to travel like a mad man, sacrifice my wife and health and practically abandon my kids during their most formative years.

    That's not even remotely close to my idea of success.

    I was more talking about the positioning he has that allows him to charge premium fees, but I totally agree with you.

    I'd much rather be Bill in your story.

    Chris
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    • Profile picture of the author gjabiz
      Originally Posted by Chris Rivers View Post

      gjabiz,

      I'd much rather be Bill in your story.

      Chris


      Then Chris, you are a very smart man.

      In 2009 I was consulting with Green Tree Press in Erie, PA and the owner wanted to confer with Dan. He went through the process. Faxed the secretary. Got an appointment about 4 weeks later and got to "listen" to Dan during the 20 minute phone discussion. And, of course, the pitch for his services, which made even the millionaire owner spit out his water ala Danny Thomas.

      Dan's fees do have that effect on some.

      What say, we have a discussion about the value of information.

      Sometime, maybe tomorrow, maybe next week I'll tell you exactly what Bill does. But, in the meantime, lets start a little discussion about the value of information, OK?

      Dan Kennedy has very few peers, the two I know of are Jay Abraham and Ted Nicholas. There are others in the publishing business who have the success, but not with training, education and the types of products these guys create. Maybe Tony Robbins.

      For the sake of argument, maybe Dan has 11 peers. The magnificent 12 who can equal his output over the last 30 years.

      So to STRIVE to get inside that inner circle is going to be a life-long pursuit and sacrifices are going to be made.

      There are scores, maybe thousands of guys like Bill. What Dan, Jay and Ted do are unique in this world, and sure, we can have miniature versions ourselves. But what Bill does, can be done by anyone who takes the time to learn how.

      So, the value of information.

      Jay Abraham had a protege program and got 15,000 dollars or more from people who went to the Jay College and got their degrees in Abraham How To U.

      Compared to the 50,000 dollars of debt many 4 year college grads have when they get their piece of paper, Jay was a bargain basement education.

      The college pitch is, go into debt now, but your degree will be worth 10 times that over your lifetime. Maybe once was true, maybe still is.

      Truth is, you don't need a degree to make money. You just need to know HOW and act on it.
      Say you want to make 10 grand a month. There are Warriors who will teach you how for a very small 97 dollar a month fee. That is only $1164.00 and is a true bargain. Why don't more Warriors just do this? Seems so easy.

      At least it gives us some ideas as to the value of information. College degree from 20k to 200k and maybe massive debt.

      Fifteen thousand to sit at the feet of Guru Jay.

      Only 1164 dollars to learn how to make 10k per month from WSO. Now we have some market proven value to the information received.

      So, a guy makes 150 thousand dollars a month. Wouldn't his HOW TO information be worth 15 times what the Warrior Guru is offering? Seems logical.

      1455 per month for a year is 17, 460 bux, or roughly in the neighborhood of becoming a Jay protege. Don't have a clue in the world how many he has or if they make 150,000 per month.

      See, I'm thinking out loud now, what is the value of information? My opinion, nothing.
      Nothing until it is acted upon. Spend thousands of dollars, four years of TIME, and still, your education could be totally worthless when it comes to making money. Truth or fiction? Ask those with a liberal arts degree trying to find work.

      I once paid 500 dollars for a five page report. It was worth thousands to me. Yet, many of you, no, MOST of you can't fathom paying that much moolah for so little information. Which is why I say, if you want a heavy load of printed material, I'll send you a phone book.

      The value of information, be it a one page HOTSHEET, like the kind Joe Karbo paid 20 dollars a week for...or a short report of five pages...an audio of an hour...a notebook, a forum post, or a course with 15 parts to it...

      the value...is determined by the USER. You decide the value. For some, the how to make 10k a month doing affiliate marketing, or Amazon, eBay or SEO marketing is going to be worthless.
      Because...you are not suited to do it.

      Information, how-to, ways to make money...are everywhere for FREE, you can spend years on information overload and never make a dime with your IM.

      So, what good would it do you to KNOW how some other person makes his money, how valuable would the information be? If it is acted on and takes you to your goal, then it is priceless.
      If you are unwilling to act on it, or give up on it, then you have made it totally worthless.

      Please render your opinions on the subject, ok?
      gjabiz

      PS. There is value in studying all the biz models, all the potential ways of getting where you want to go, there is NO one-size-fits-all. So the smart guys start with a PLAN of ACTION which matches their peronalities, their skills and their wants and needs.

      The he follows the path until he gets where he is going. OH, and this. A guy posted on main forum he wanted to build 100 websites and shared his thinking that...if they eachmade a buck a day he'd be doing ok. the THINKING?? Why not focus on ONE site which makes 100 bux a day?

      This is where it begins and ends, the thinking and the action taken on the thoughts.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Chris Rivers View Post

    After all, he's Dan Kennedy for crying out loud!

    He has dozens of published books.

    Over 100+ great products that he's created.

    Walks around with a rolodex filled with the personal contact
    information of hundreds of who's who of fortune 500 companies.

    Plus, he has so many documented testimonials and case
    studies from seven figure ceo's that it will make your head spin.

    In short, he has very little in common with us at this
    point of his career.


    Chris
    Chris;

    Kanigan already said much of what I was thinking. But I have something to add. 20 years ago, Kennedy was wearing a plaid suit, hawking tape sets from rally stages. Bill Glazer took over his company, and made him into Dan Kennedy.

    Think about this;
    The vast majority of people who buy Kennedy products...buy from him at his events.......have either just heard of him, or went to maybe one event.


    And pay him big fees for copywriting and consulting? More time. But it doesn't take years.

    Think of the last huge amount of money you've given a Guru...

    Did you know about him for 30 years? 10? 5?
    Probably less than five years. Maybe you just found out about him/her last week. Kennedy keeps telling us how much he makes for consulting for a variety of reasons;
    1) It builds value in whatever else he's selling.
    2) It creates Guru status, almost immediately.
    3) It makes him a celebrity (maybe the most valuable asset)
    4) It price conditions, to lessen the pain of what he really charges (I used to do that in every sales presentation)

    Do people really pay him $8,000 a day for consulting? Probably. A few, at least.

    Do they really pay him $100,000 for a sales letter? Maybe. But now, when he quotes you $25,000...it sounds like a bargain. It's all selling.

    Everything he does, is to position himself as "The Guru at the top of the mountain".

    He doesn't travel all that much anymore. And all those years doing those "Success Events" with Zig Ziglar, have almost no effect on what he does now. Completely different audience.

    Don't kid yourself. There are a few better copywriters than Kennedy. better speakers, better consultants....But few are better at positioning themselves.

    He says that he no longer does any marketing, to sell his copywriting and consulting services...but that's the whole point of his newsletter, books, programs, speeches...products. He outworks us.

    And let's be real. We don't do what he does, because it takes skills we don't have, and ambition we don't have. It doesn't cost marriages to be this successful. Truck drivers put in far more hours than he does.
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    • Profile picture of the author gjabiz
      Statistically, the divorce rate of truck drivers is far higher than the national average. "The job is stressful on the driver, but also on the spouse and children,"

      From: The Long Haul

      Divorce rate for Dan Kennedy, two.

      For 50% of Americans, one. At least. For Jay Abraham, 4 (so far). Disclosure, I have one, and I ain't looking for another. NOT having the success of a Jay, has it's own benefits of NOT being pursued by the ladies, HA!
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  • Profile picture of the author JohnRyserson
    Banned
    This is a great thread with a lot of insight in regards to the importance and impact of positioning yourself as a guru.

    I think if you're starting out as a consult you should focus on creating as many "wins" as possible and building up a portfolio of satisfied clients.

    The more people that vouch for you the more you can charge.

    Will you ever reach DK's level, possibly, but keep the focus on getting "wins" for your clients and the rest will take care of itself.

    Just my $0.02
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  • Profile picture of the author mjbmedia
    I think Bill might be Mr Gates? (add a few more zeros!!) or Myers ?
    Signature

    Mike

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  • Profile picture of the author MIB Mastermind
    @gjabiz,

    I know from following your posts that your in to the idea of licensing as a business
    model, and that you worked closely with "Harvey Brody" (still trying to find his course by the way). What are your thoughts on licensing marketing campaigns? area-by-area, industry-by-industry.

    Is this a scalable model in your opinion?

    Would you license a single campaign (like Bob Serling does) or a complete turnkey marketing system?

    Any advice appreciated.
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    • Profile picture of the author gjabiz
      Originally Posted by MIB Mastermind View Post

      @gjabiz,

      I know from following your posts that your in to the idea of licensing as a business
      model, and that you worked closely with "Harvey Brody" (still trying to find his course by the way). What are your thoughts on licensing marketing campaigns? area-by-area, industry-by-industry.

      Is this a scalable model in your opinion?

      Would you license a single campaign (like Bob Serling does) or a complete turnkey marketing system?

      Any advice appreciated.
      I think Jay Abraham had or has a product on doing this, as does Serling.

      I think it is a good model for marketers, albeit, too involved for my tastes. But if it sells in Poughkeepsie, it will sell in Akron (all nine of them).

      Market campaigns usually have a cycle and if you have something new, then there is a huge market, just test it in Akron (Ohio) first. Smiley emoticon goes here.

      If so suited, then yes, it is scalable and profitable, and it is a form of a TOLL position and control.

      gjabiz
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  • Profile picture of the author Zarathustra333
    I agree with everything you've said except one thing Chris- New Haven being a podunk place in the middle of nowhere. Yale is there for Christ sakes!

    But seriously, you're dead on about how we should all pick successful models that we want to emulate. Dan offers the kind of value and experience and most importantly- results- that very few people can offer. He is very much earning every penny he gets.
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