Testing Facebook Ads

Posted: 11 years ago 7 replies

PPC/SEM

I'm about to put together an Facebook PPC campaign.
Long story short, I have done the persona research on my market, such as:

their backgrounds
their desires
their fears of buying the products I offer
what they saw before from my competitors
their frustrations with the status quo

I believe these are the types of variations I can have:

timing
interest
location
location
message
creative

I'm wondering if I'm stuck to serial rather than simultaneous testing if I want to keep my daily budget available (let's say $5 to $10 per day before I ramp it up).
If the answer to my first question is yes, what order would you test the variations based on the common trends from your past experience?

Thanks in advance for your input.

#ads #facebook

Mr Lim

Mr Lim

Mr Lim

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11 years ago

CTR, then conversion rate.
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- stanigator
  
  stanigator
  
  stanigator
  
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  11 years ago
  
  Originally Posted by Mr Lim
  
  CTR, then conversion rate.
  
  I believe those are the results that determine the winners. Do I misunderstand you?
  
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11 years ago

Test the targeting options that you think will give the biggest difference in results first. In your case, if your demographic targeting is already dialed in I would test the angle/message first and once you've found something with a bit of promise split test the next thing and so on.

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11 years ago

Originally Posted by AdsWorkshop

I guess it's a matter of guessing based on the research as a starting point...

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ChrisBa

ChrisBa

ChrisBa

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11 years ago

Imo you should test the variations at the same time, ads, offers, etc convert differently at different times and days of the week
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$ POPS GUIDE - YOUR FIRST CONVERSION GUARANTEED! $

11 years ago

[DELETED]

11 years ago

Originally Posted by AntonioSeegars1

If you're worried about your budget, you should do one thing at a time, but if you have the money, do everything at once so you can find out quickly what works.

I presume it's a matter of speed vs. budget of buying the data.

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AILSA JOHN

AILSA JOHN

AILSA JOHN

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11 years ago

HELLO ALL OF U

This list obviously doesn’t apply to every split test, but there’s value in the rankings:
1. Countries
2. Precise interests
3. Images
4. User OS
5. Age range
6. Genders
7. Broad categories
8. Titles
9. Cities
10. User device
11. Body copy
12. Sexual preference (interested in)
13. Relationship status
14. Regions
15. Education
16. Language
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Testing Facebook Ads

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