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Testing Facebook Ads

by stanigator
7 replies
  • PPC/SEM
    • |
I'm about to put together an Facebook PPC campaign.
Long story short, I have done the persona research on my market, such as:
  • their backgrounds
  • their desires
  • their fears of buying the products I offer
  • what they saw before from my competitors
  • their frustrations with the status quo

I believe these are the types of variations I can have:
  • timing
  • interest
  • location
  • location
  • message
  • creative

I'm wondering if I'm stuck to serial rather than simultaneous testing if I want to keep my daily budget available (let's say $5 to $10 per day before I ramp it up).
If the answer to my first question is yes, what order would you test the variations based on the common trends from your past experience?

Thanks in advance for your input.
#ads #facebook
  • Profile picture of the author Mr Lim
    CTR, then conversion rate.
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    • Profile picture of the author stanigator
      Originally Posted by Mr Lim View Post

      CTR, then conversion rate.
      I believe those are the results that determine the winners. Do I misunderstand you?
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  • Profile picture of the author AdsWorkshop
    Test the targeting options that you think will give the biggest difference in results first. In your case, if your demographic targeting is already dialed in I would test the angle/message first and once you've found something with a bit of promise split test the next thing and so on.
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    • Profile picture of the author stanigator
      Originally Posted by AdsWorkshop View Post

      Test the targeting options that you think will give the biggest difference in results first. In your case, if your demographic targeting is already dialed in I would test the angle/message first and once you've found something with a bit of promise split test the next thing and so on.
      I guess it's a matter of guessing based on the research as a starting point...
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  • Profile picture of the author ChrisBa
    Imo you should test the variations at the same time, ads, offers, etc convert differently at different times and days of the week
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  • Profile picture of the author AntonioSeegars1
    [DELETED]
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    • Profile picture of the author stanigator
      Originally Posted by AntonioSeegars1 View Post

      If you're worried about your budget, you should do one thing at a time, but if you have the money, do everything at once so you can find out quickly what works.
      I presume it's a matter of speed vs. budget of buying the data.
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  • Profile picture of the author AILSA JOHN
    HELLO ALL OF U

    This list obviously doesn’t apply to every split test, but there’s value in the rankings:
    1. Countries
    2. Precise interests
    3. Images
    4. User OS
    5. Age range
    6. Genders
    7. Broad categories
    8. Titles
    9. Cities
    10. User device
    11. Body copy
    12. Sexual preference (interested in)
    13. Relationship status
    14. Regions
    15. Education
    16. Language
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