A question about Bing ads

Hello Warriors.

I am new to Clickbank and to this forum, after i read some threads here , i decided to take action, and i started a campaign yesterday , i started with 5.00$ daily budget just for test, and so far i got 8 clicks and 902 impressions, already 4 of those clicks show no conversion, the other ones hasn't show up anything yet.

Could you please just tell us some hints and tips to improve the campaign.

the product is about health and it's really cheap but probably the offer in the website is not very attractive to consumers.

Thank you all.

Hey

Can you give me some tips, i have so far 12 clicks and 1535 impressions but no conversion, I don't know if I need to make some changes or my keywords are not relevant, I an new to online marketer

Yes I am sending direct to my affiliate link.

Hi MetallicaFan,

Koksal gave you some decent advice, please allow me to add to it some important details.

First, do not even think of relying on the merchants claim of conversion rates. Conversion rates do not mean anything if you do not know which segment the rate applies to, and they never tell you that, I'd even dare to say most have no idea what a market segment is.

Market segmentation is an essential concept of any marketing plan. In PPC search marketing, keywords are used to delineate a market segment. Each keyword will have it's own unique Click-Through-Rate and it's own unique conversion rate. That is the only conversion rate you should use to make data-driven decisions with, the average conversion rate is not relevant, only specific conversion rates for specific keywords.

No one is likely to provide this data to you in advance, in nearly every campaign you will need to determine the keyword conversion rate using your own testing data.

Once you start running some test campaigns, you will quickly realize that the conversion rates will vary greatly from one keyword to the next. This is good thing, because you can use that information to optimize your campaign. It is only after you have this data that you can make informed decisions about the appropriate bids for your keywords.

Another good thing is that you do not need to wait for your campaign to start generating conversions before you begin the process of optimizing your campaign. As soon as you start getting impressions on your ads you are getting data that informs you of the relevance of your keywords and ads.

If CTR is low then you have one of the following issues:

• Keywords that are too general or ambiguous
• Keywords that have little or no commercial intent
• Ad creatives that are not very compelling or otherwise irrelevant.

Generally, keywords that have higher relevancy will have higher CTR. Keywords that lack specificity, or lack commercial intent, will usually have below average CTR. Naturally the relevancy of your ad text influences CTR with respect to the aforementioned keyword relevancy.

Remove irrelevant keywords from your keyword list and add negative match keywords to block irrelevant search terms from triggering your ads. Use only keywords with high commercial intent. Write ads that are extremely relevant to the keywords in the ad group, and keep the ad group keyword list short and focused on a single, very specific, keyword topic.


Write several ads for each ad group, each ad text focused on a different selling point, to learn which selling point your targeted audience will respond to the most.

Once your campaigns are running, wait until you have enough data to be actionable, and then begin culling keywords, and ads, that have poor CTR. Keep only the keywords and ads, with higher than average CTR running in your campaign, as those are the keywords (and ads) most likely to get a conversion. After you gather enough conversions to be actionable, begin adjusting your bids based on the calculation that Koksal gave you in his reply.
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