Newbie questions about the adwords display network

GUIDELINES:


Make the banner
headline red and blue color.
canva.com tool and use 300x250 as a measure. Then write red bold and blue cta text
underlined (emphasizes it by putting us a simple line line below).

TARGET LIST
go to google adwords --- banner display
and put keyword and then take the placement ideas
and then individual targeting ideas
keywords have to look similar
20 keywords about

CREATE CAMPAIGN
Go to advanced campaign and choose display network
manually choose cpc not enhanced
and choose accelerated
default bid 0.50
then put keywords display and copy the keywords found

Then choose IMAGE AD not text. in the name give a name for your reference.

IMPORTANT IMAGES: go to settings, devices and put down 100%

You can have only text ads in your display campaign. In fact, I suggest have only one size ad per group (ie: a group for text ads, another for 728x90 banners...) to make things more manageable. You don't need to have every banner size but it does cover all bases if you do. Or stick to the most popular sizes which are 468 x 60, 728 x 90, 250 x 250. If you find a site you want to advertise on that uses another such as the skyscraper 120 x 600, then it's in your best interest to have an ad in such a size. There are also a few mobile-specific sizes.

You can look at a site's HTML code to see which sizes they use. Note that they can change and why I say to create an ad in all sizes. You can also see it in Adwords. I don't do this often so can't remember off the top of my head how but it can be done.

I believe there's also a setting that publishers can use that can show a text ad as a banner. You've probably seen these ads. They are definitely text but shown in a banner size. Could be Google that does this at its discretion and not a publisher setting. That's why it's important to have text ads.

You can create your image ads using any graphics tool you have. I've created many myself using Paint that comes with Windows. I'm not a graphic artist so these were usually very simple. Something like Photoshop would be much better with features that make things easier and faster than Paint. You could hire a graphic artist.

The sizes you can use are:

Banner: 468 x 60
Leaderboard: 728 x 90
Square: 250 x 250
Large rectangle: 336 x 280
Inline rectangle: 300 x 250
Skyscraper: 120 x 600
Vertical rectangle: 240 x 400
Mobile leaderboard: 320 x 50
Small square: 200 x 200
Wide skyscraper: 160 x 600
Half-page: 300 x 600
Large leaderboard: 970x90
Large mobile banner: 320 x 100
Billboard: 970 x 250
Portrait: 300 x 1050

Acceptable formats: .gif, .jpg, .png, .swf
The resulting file size must be less than 50 kbytes. If you start off with a high-res image, you'll need to decrease the color depth and other tricks to make it fit in the required file size. I believe Photoshop can do this but I use Irfanview (freely available). Changing the images file format will do this as well. The .gif format is usually the one resulting in the lowest file size, at the expense of a lesser quality image but this is not an issue in most cases.

Thats a great helpful response, thanks lucidwebmarketing
Mac