Menswear Clothing Brand - New to Facebook & Google Adwords

3 replies
  • PPC/SEM
  • |
Hello everyone,
I have made a recent post on the Social Media board about some troubles I've been having with my brand & it's recently newest collection release/

Here I want to discuss the avenue of growing my brand from Facebook Ads & Google Adwords.
Over the weekend I've been trying to do some research and reading on the topics but if we're being honest.. None of it has stuck with me.

At this point, I'm really looking to do the following:
  1. Grow the brands presence on Facebook
  2. Grow the brands click thru rate on Google Ads
  3. Grow the brands click thru rate on Facebook
Obviously also in conjunction that these convert in sales also.

As I mentioned before. .I tried to do some reading on these topics but nothing seems to stick. I understand that I learn much better by being hands-on and at this point it may be that I'am looking for a mentor?

I hope there's someone on the forum who can walk me through these new avenues. I want to be as quick as possible with them as my 24 hours are really limited unfortunately but I'm willing to put in the work and grind it out no matter the cost.

In the rare chance a mentor or fellow forum member is willing to help.. I also may be able to offer a service in return. I can offer anyone private label manufacturing as a "you scratch my back, i scratch yours" situation. I have access to ultra-low minimums in China and can source upto just about anything to be manufactured (apparel wise, aside of jewllery & sunglasses). I can walk anyone from start to finish (design / tech packs / finding manufactures / industry connections / getting into magazines).
#adwords #brand #clothing #facebook #google #menswear
  • Profile picture of the author JohnVianny
    What is your brand about?

    Do you have an opt in page to build a list and retarget SIMILAR (lookalike) fans on facebook ads? and on google ads?

    Try google display ads targeting blogs and website similar to your niche.
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    • Profile picture of the author MAXIUM HYBRID
      Hi Connann,
      Thank you for the reply.

      The brand is geared towards a young male demographic who juggles the balance of professional life & a fashion life style. Essentially the "guy", he works full time (should it be at an office, running his own business, or anything that requires more than a "streetwear" look) but is also entrenched & up to date in today's & tomorrow's fashion trends.

      The brand is not a normal "button up & tie" shirt but more a fashion foward brand. The brand has been noticed for it's unqiue twists on currently staple garments (as I was able to get the brand to New York Fashion Week & featured in August, September, and October British GQ magazines)


      As I have not ever heard of an opt in page via facebook ads or google ads I definitely do not. I did a quick search and found this article. Would this be what you're referring to? http://blog.mutesix.com/generate-emails-facebook-ads

      In regards to trying google display ads on blogs & similar sites.. I have started with a small test run on a few similar sites. I'm at a 1.41% CTR with an AVG post of 1.3.. Still somewhat jargon to me but I'm making my way through it.

      Are display ads the way to go? It seems I've got more traction on there than a normal search ad.
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  • Check Tecademics. Chris Records 90 day Challenge on FB with eccomerce, its a free 90 day programme.

    That should answer most if not all of your questions.
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