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GCLID Tracking

by CaptainCool
1 replies
  • PPC/SEM
    • |
Hello everyone,*
I recently launched my own affiliate site* 4 months ago and since then i am struggling with tracking my results.**
The issue: I need to track which keyword is generating the conversion that occurs in offers i promote so i can optimise. ( Usually i get paid based on registration or sale)*Someone told me that i can do it by generating gclid and passing it to the offer but how ? Do i need to have a tracking software to do this ? Can someone help on that ?
Thank you in advance
#gclid #tracking
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  • Profile picture of the author elchenuk
    Hi GCLID is the tracking parameter that is used between Google Ads and Google Analytics, it's essentially auto tagging and reduces the need for tagging up a URL in an ad. Since Google will provide an API it is possible to grab this GCLID parameter for use in your own tracking. I only have experience of this with Google text ads, whereby I take the GCLID and strip out basic ad data such as keyword, campaign name etc and add it to a CRM which I then combine with form conversion data. That way I have a field in the CRM that has the form data and google ad date combined.
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