[Chrissy Allen]

Hi Team

What is the bounce rate in a google analytics report?

Just not sure what it is and what the importance is of it

Thanks In Adavance

Chunkynuts
Your friendly new aged dinosaur

[bowdeni]

Bounce rate is somewhat arbitrary.

Simply the user landing on your site and 'bounced', i.e. left without interacting with your site again in the sense they didn't move around your site. It's a useful metric for identifying where people possibly didn't find the information they found, and left straight away.

The limitations of the metric is that the alternative is that the user found all the information they wanted and spent 30 minutes reading it. Because there was no other event to trigger analytics tracking, in this scenario described Google has no way of knowing how long the user spent on the site.

Make sure you track your outbound links in Analytics as it reduces this gap in knowledge. For me personally, it's useful as a relative measure rather than an absolute one.

[Chrissy Allen]

Thanks for the info

The thing is if it has a high bounce rate which would usually mean NOT GOOD right?

But at the same time the average time spent on the site is over 3 minutes & there is a video which lasts for 2 mins so presumably as its a single page website/squeeze this is ok right?

Warm Regards

Chunkynuts

[bowdeni]

I wouldn't read too much into the bounce rate. A higher bounce rate generally suggests people aren't interacting with your site, but it's a huge assumption. Just compare the bounce rate against what you want people to do when they hit the page. If it's click out straight away, then a high bounce rate isn't a problem. If it's look at a few pages and capture their email address then yes it wouldn't be good.

[Kaviraj7777]

Bounce rate is the time in which a user moves out of your site after he comes in . If the bounce rate is too high google thinks that your site content dosent have enough value for the user - so will start bringing your site down in search results .