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Showing results 1 to 45 of 45
Search took 0.02 seconds. Search: Posts Made By: Michael9
Forum: Offline Marketing 11th February 2019, 02:18 PM
Replies: 35
Views: 576
Posted By Claude Whitacre
Re: Educating customers by giving them famous books?

Absolutely.

And I've bought college textbooks on marketing, and read..skimmed through them. Nothing at all about how marketing really works...how to really sell.

Dan Kennedy gave a talk and...
Forum: Offline Marketing 11th February 2019, 12:45 PM
Replies: 35
Views: 576
Posted By Jeffery
Re: Educating customers by giving them famous books?

These days I temporarily accept books that were recommended to me from a potential client that highly recommends the book, yet their business is failing. Typically, I flip to two pages, the beginning...
Forum: Offline Marketing 2nd February 2019, 11:14 PM
Replies: 35
Views: 576
Posted By Alex Cohen
Re: Educating customers by giving them famous books?

Do you offer a high ticket product or service?

Find a short, easy-to-read book in the niche, and buy some of them.

Write a sales letter promoting your high ticket item. Put a copy in each...
Forum: Offline Marketing 2nd February 2019, 08:41 PM
Replies: 35
Views: 576
Posted By savidge4
Re: Educating customers by giving them famous books?

Imagine if you will... your son or daughter handing you a book on how to be a better parent. Imagine if you will... your spouse or boyfriend/girlfriend handing you a book on how to be better at...
Forum: Offline Marketing 2nd February 2019, 10:42 AM
Replies: 35
Views: 576
Posted By Claude Whitacre
Re: Educating customers by giving them famous books?

Ebooks aren't a good idea for this application. It isn't the education that's important, it's the idea that it's a physical gift that can be handed over to them...and that it establishes you as an...
Forum: Offline Marketing 2nd February 2019, 08:31 AM
Replies: 35
Views: 576
Posted By GordonJ
If you make it more specific.

Why "famous" people? What that means is they are known to you. MOST of the small businesses who could become your customers have never heard of any of those guys. It feels like you are trying to...
Forum: Off Topic Forum 15th January 2019, 10:24 PM
Replies: 39
Views: 760
Posted By Frank Donovan
Re: How to get 100 hot local girls to subscribe to my list

Then why are you faffing around online? Print your offer on leaflets and get out into the streets. Hand a flyer to every "hottie" you meet. Can't get much more targeted than that.
.
Forum: Offline Marketing 3rd December 2018, 03:30 AM
Replies: 9
Views: 270
Posted By John Jonas Phil VA
Re: Is there some local Fiverr with real people, no VA?

Your local community bulletin board would be your best bet. Or how about something like TaskRabbit?
Forum: Offline Marketing 3rd December 2018, 02:33 AM
Replies: 9
Views: 270
Posted By animal44
Re: Is there some local Fiverr with real people, no VA?

Try local housewives... They've been my secret resource for many years.
Forum: Offline Marketing 30th October 2017, 06:03 PM
Replies: 14
Views: 391
Posted By helisell
Re: How to offer USD150 coupon to local businesses?

I completely agree....you are trying to sell a feature not a benefit.

The people you are selling to will be unlikely to know about adwords
so telling them about free vouchers is pointless..
...
Forum: Offline Marketing 29th October 2017, 12:58 PM
Replies: 14
Views: 391
Posted By JohnMcCabe
Re: How to offer USD150 coupon to local businesses?

This is good strategy, especially if you follow through and tell people for whom it isn't working to stop.

I do think, though, that you should not be providing all the initial set-up work for...
Forum: Offline Marketing 27th October 2017, 02:03 PM
Replies: 14
Views: 391
Posted By DABK
Re: How to offer USD150 coupon to local businesses?

Why do you let them believe that? You can explain how it works clearly.

You promise them that you'll do the set up and get them a $75 coupon they can use to run ads on Google or Bing, I'm sure...
Forum: Offline Marketing 26th October 2017, 07:45 PM
Replies: 14
Views: 391
Posted By Alex Cohen
Re: How to offer USD150 coupon to local businesses?

Sell the benefit, not the feature. More leads, customers and sales.

Coupons are features.

Alex
Forum: Offline Marketing 26th October 2017, 05:25 PM
Replies: 14
Views: 391
Posted By JohnMcCabe
Re: How to offer USD150 coupon to local businesses?

I'd offer to sell them the account set-up and initial keyword research. I'd then offer to "seed" the new accounts with $75 of ad credits (the coupons).

Based on the initial results, they can...
Forum: Offline Marketing 21st October 2017, 09:48 PM
Replies: 11
Views: 1,465
Posted By Mohammed K Sheikh
RE: How do you sell leads?

definately grow it as a service. A BIG service.

Either you can:

1. Sell the leads to affilate marketing companies e.g. ringpartnet for pay per call leads or so many others

2. Sell directly...
Forum: Offline Marketing 18th October 2017, 10:25 AM
Replies: 11
Views: 1,465
Posted By Peter Lessard
Re: How do you sell leads?

"But if I offer them leads, they are not interested."

Then you're speaking to the wrong people.

More than a million dollars per day of leads are bought/sold.
It's actually the biggest real...
Forum: Offline Marketing 24th December 2016, 08:45 AM
Replies: 21
Views: 392
Posted By ShayB
Re: How to upsell 5-USD-shower-head-buyers?

How about a Shower Care Kit?

1. Shower Cleaning Spray
2. Shower Head Soak (it works well in areas where the water has a mineral buildup)
3. Cleaning Cloths, Sponges, etc.)

Basically, create a...
Forum: Offline Marketing 22nd December 2016, 07:02 AM
Replies: 21
Views: 392
Posted By NewParadigm
Re: How to upsell 5-USD-shower-head-buyers?

sell them a curved shower curtain rod. inexpensive and should double sales.

anti fog shaving mirror for shower

a squeegee to keep water spotting on glass to a minimum

and shower clean...
Forum: Offline Marketing 21st December 2016, 11:05 PM
Replies: 21
Views: 392
Posted By savidge4
Re: How to upsell 5-USD-shower-head-buyers?

I think without question you can upsell, the formula is there for that. There is a story from years gone by.. after the 2nd world war there was a talcum company sitting around in the board room...
Forum: Offline Marketing 19th December 2016, 10:46 PM
Replies: 21
Views: 392
Posted By savidge4
Re: How to upsell 5-USD-shower-head-buyers?

When was the last time you were in the home depot? Go look at furnace air filters. go look in the paint section. Go look in flooring. Go look at appliance hook up hoses. Go look in electrical.
...
Forum: Offline Marketing 19th December 2016, 07:30 AM
Replies: 21
Views: 392
Posted By James Foster
Re: How to upsell 5-USD-shower-head-buyers?

I'm confused, is this a brick and mortar store or a website?

If it's a B&M, your $5 shower head is your lead gen, and then your sales people should be using a consultative sales approach to find...
Forum: Offline Marketing 14th June 2016, 10:52 PM
Replies: 11
Views: 368
Posted By savidge4
Re: How to talk badly about competitors without looking like an idiot?

Ask your potential clients if they have Directv... if they answer yes.. then ask if they have ever called to set an appointment or what have you... did they speak to an offshore call center.. what...
Forum: Offline Marketing 13th June 2016, 07:40 PM
Replies: 11
Views: 368
Posted By Jason Kanigan
Re: How to talk badly about competitors without looking like an idiot?

Don't.

If you have a differentiating factor to your offer, something you know you do better, feel free to point it out. But don't mention competitors by name. All you'll do with that is give the...
Forum: Offline Marketing 13th June 2016, 07:23 PM
Replies: 11
Views: 368
Posted By George Schwab
Re: How to talk badly about competitors without looking like an idiot?

I got an idea, because i know the translation service niche:

You simply send them to the page that hires translators.
Let them verify for themselves the exact point you try to make.

Everyone...
Forum: Conversion Rate Optimization 13th June 2016, 06:29 PM
Replies: 15
Views: 1,620
Posted By rusilja
Re: How to get more leads from this landing page?

You definitely need to A/B test the colors and the headline on your website.
There will definitely be a headline which will convert higher than other ones. You have a perfect landing page with a lot...
Forum: Offline Marketing 13th June 2016, 03:57 PM
Replies: 11
Views: 368
Posted By Claude Whitacre
Re: How to talk badly about competitors without looking like an idiot?

The only time I mention a competitor is if they bring it up. Then I'll say great things about them, and explain how they are the perfect fit...for situations that don't apply. Of course, I let the...
Forum: Conversion Rate Optimization 6th June 2016, 11:59 PM
Replies: 15
Views: 1,620
Posted By savidge4
Re: How to get more leads from this landing page?

As an average... 3% is a good start... double digits 10 to 12% is usually pretty good. You have to look at this 2 page set up in 2 ways. #1 each page individually.. you are getting a 50% average...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 26th April 2016, 02:01 PM
Replies: 9
Views: 1,325
Posted By Marty Foley
Arrow Re: Which numbers are statistically significant for keywords?

Hi Michael,

Hopefully you're working with a higher volume account that generates enough actionable data in a reasonable amount of time. But reaching a high level of statistical confidence is at...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 13th April 2016, 12:33 AM
Replies: 9
Views: 1,325
Posted By dburk
Re: Which numbers are statistically significant for keywords?

Hi Michael9,

The answer depends upon the data collected.

There is no standard minimum number for finding statically significance. It is a calculation based on the data collected and how much it...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 12th April 2016, 09:58 AM
Replies: 9
Views: 1,325
Posted By Analytical
Re: Which numbers are statistically significant for keywords?

In general, you need more like 300 clicks to gauge conversion rate. Rather than pausing keywords after only 200 impressions, you might want to look at the search terms actually generating those...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 9th April 2016, 09:51 AM
Replies: 9
Views: 1,325
Posted By Evan887
Re: Which numbers are statistically significant for keywords?

CTR's vary over time and are not always consistent. I run over $5 million in paid search and we look at CTR's at the account level. For my vertical, I know that 3.5% on the account is good. For an ad...
Forum: Conversion Rate Optimization 18th March 2016, 05:26 AM
Replies: 15
Views: 1,620
Posted By sanchaydhruba
Re: How to get more leads from this landing page?

I can't read German, so that I can't tell you about the content of the page. I want to tell you that you should use only effective and attractive content in your landing page. Do not need to use...
Forum: Conversion Rate Optimization 28th February 2016, 07:19 AM
Replies: 15
Views: 1,620
Posted By deepCode
Re: How to get more leads from this landing page?

I would try the following things: (and I would A/B Test whatever I would try!)

1. Remove the video
2. Remove the wall of text (Seriously, nobody will watch or read all that. )
3. I would only...
Forum: Offline Marketing 13th February 2016, 07:28 AM
Replies: 13
Views: 2,026
Posted By kimwillis
Re: Simple services for local businesses

A big area for me is messaging. Most websites are severely lacking potent messaging. Too much emphasis is given to design, and not enough to messaging. There are a lot of opportunies for marketers...
Forum: Offline Marketing 10th February 2016, 12:55 AM
Replies: 3
Views: 590
Posted By bizgrower
Re: Bartering marketing services for apartment or hotel room?

Darn. I just started the process for a new website and web marketing for my hotel, but I'm not in England either. :)

Jason's right on.

In addition to average daily rate, early on I'd find out...
Forum: Offline Marketing 9th February 2016, 09:48 AM
Replies: 3
Views: 590
Posted By Jason Kanigan
Re: Bartering marketing services for apartment or hotel room?

Yes of course and they do it all the time.

Especially hotels.

Hotel rooms are like lettuce, but even better. Every day, they spoil at the same time.

Their value is like a square wave on an...
Forum: Offline Marketing 23rd January 2016, 01:22 AM
Replies: 13
Views: 2,026
Posted By massiveray
Re: Simple services for local businesses

Web development is the obvious one.

I'm more in the traffic business however so I'd offer things like:
Adwords account setup
Facebook advertising account setup
Retargeting on both platforms,...
Forum: Offline Marketing 19th January 2016, 05:44 PM
Replies: 13
Views: 2,026
Posted By reboot38
Re: Simple services for local businesses

As long as the web exists which should be at least for a few more years, 'web design' will be a needed service.

You're right though, 1998 - wow, what a year.

Being savvy doesn't matter - at...
Forum: Offline Marketing 19th January 2016, 09:00 AM
Replies: 13
Views: 2,026
Posted By arrival7
Re: Simple services for local businesses

I know of a software named repucaution, please google it as you may find it useful for what you are trying to do. Companies always need leads as well, so do not overlook the hot business of providing...
Forum: Offline Marketing 28th November 2015, 02:09 AM
Replies: 25
Views: 2,298
Posted By animal44
Re: Painter's $360 Newspaper Ad Brings In $26,000 Worth Of Work In 4 Days

Same way anyone starts out.

I would charge a retainer plus percentage of increased sales and license the ads.

Test current ad against yours. If you can show that your ad produces enough sales...
Forum: Main Internet Marketing Discussion Forum 14th November 2015, 10:42 AM
Replies: 2
Views: 516
Posted By JohnMatos
Re: How to monetize crazy viral content like Flappy bird?

The best thing you can do is create viral content websites. These type of sites generate an insane amount of traffic.

But it's untargeted. For example, I could create an article about Kanye and...
Forum: Offline Marketing 4th November 2015, 11:38 AM
Replies: 11
Views: 915
Posted By DABK
Re: How to make money with simple optimization for clients?

Got a phone yesterday from a guy who said his name, his company name and that he'd need 5 minutes of my time to show me how he could help me. Would that be ok, he asked.

I said, No, and hung up....
Forum: Offline Marketing 3rd November 2015, 10:31 PM
Replies: 11
Views: 915
Posted By massiveray
Re: How to make money with simple optimization for clients?

I saw a great example of this earlier this month, anybody interested in selling simple CRO packages should model this guy (so long as you can deliver results obviously):

https://draft.nu/
Forum: Offline Marketing 3rd November 2015, 12:01 PM
Replies: 11
Views: 915
Posted By Barry Unruh
Re: How to make money with simple optimization for clients?

That phrase right there will KILL you.

You just triggered their defense mechanism, now they almost feel obligated to defend their current ads and prove you wrong.

Why not say "Can I show you...
Forum: Offline Marketing 2nd November 2015, 10:57 AM
Replies: 11
Views: 915
Posted By Peter Lessard
Re: How to make money with simple optimization for clients?

Let me address the different things you ask or say in your post.

1. Is it easy to increase sales and conversions for most businesses IF you know what you are doing? Yes. If you want to get even...
Showing results 1 to 45 of 45

 
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