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Search: Posts Made By: Onenamefitsall
Forum: Copywriting 15th December 2018, 07:51 AM
Replies: 3
Views: 507
Posted By SARubin
Re: Schwartz’s Breakthrough advertising market awareness and sophistication mixing for headline...

It seems like you may be overthinking this a bit. The main thing is (and will always be) "where is your markets mindset at" ?


I've read Breakthrough Advertising, twice. It's a brilliant book,...
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