Forum: Copywriting
5th October 2023, 03:51 PM
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Replies: 25
Views: 611 |
Forum: Copywriting
3rd October 2023, 03:29 PM
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Replies: 25
Views: 611 |
Forum: Copywriting
25th September 2023, 05:46 PM
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Replies: 14
Views: 386 Re: Lies? Lies? Lies?
Weird. I always took that to mean that the marketer/copywriter always spent way more time on a sales letter or one page ad than on creating the entire book/course/information product.
I also took...
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Forum: Copywriting
24th September 2023, 06:31 PM
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Replies: 14
Views: 386 Re: Lies? Lies? Lies?
@ Claude -
I may have put my post together too quickly and lost the message I was trying to convey in the translation.
The last time you were at say a Taco Bell, and you were sitting eating...
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Forum: Offline Marketing
21st September 2023, 12:05 PM
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Replies: 15
Views: 387 Re: Have You Ever Heard Anyone Say This?
A few days ago, I asked the same question on Facebook. Most of my connections there are not business people, and I got a couple dozen answers. Everyone had heard the phrase, including many who didn't...
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Forum: Copywriting
21st September 2023, 11:13 AM
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Replies: 38
Views: 1,674 |
Forum: Offline Marketing
31st August 2023, 03:56 PM
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Replies: 14
Views: 418 Re: Treason doth not prosper.
We don't give to telemarketing charities for this very reason. We know that the majority of money goes to the fund raiser. I have a Brother-in law that gives money every year to these guys...and to...
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Forum: Offline Marketing
12th October 2021, 03:03 PM
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Replies: 110
Views: 2,193 Re: Name My New Podcast
Why would I want you on my podcast? Because you're smart and interesting. Podcast guests always write their own questions. I'm just there to make you sound good.
I'll let you know when everything...
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Forum: Offline Marketing
11th October 2021, 08:46 AM
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Replies: 110
Views: 2,193 Re: Name My New Podcast
My Friend;
Honest, if I wasn't using the podcast to attract JV partners and pitch to their list...I'd do it in a heartbeat. Seriously.
In fact, if the podcast was strictly to retailers...
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Forum: Offline Marketing
9th September 2021, 01:59 PM
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Replies: 32
Views: 1,495 |
Forum: Offline Marketing
24th August 2021, 08:38 PM
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Replies: 4
Views: 345 |
Forum: Offline Marketing
24th August 2021, 09:55 AM
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Replies: 4
Views: 345 |
Forum: Offline Marketing
23rd August 2021, 08:19 AM
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Replies: 32
Views: 1,495 |
Forum: Offline Marketing
22nd August 2021, 11:25 AM
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Replies: 32
Views: 1,495 |
Forum: Offline Marketing
17th July 2021, 12:21 PM
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Replies: 16
Views: 924 |
Forum: Offline Marketing
7th July 2021, 04:56 PM
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Replies: 16
Views: 924 |
Forum: Offline Marketing
3rd July 2021, 09:35 AM
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Replies: 16
Views: 924 |
Forum: Offline Marketing
2nd July 2021, 09:11 AM
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Replies: 16
Views: 924 |
Forum: Offline Marketing
18th April 2021, 03:04 PM
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Replies: 5
Views: 487 |
Forum: Offline Marketing
17th April 2021, 09:26 PM
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Replies: 47
Views: 1,493 Re: Since this is the place for offline...
Can we agree? kinda? depends on your client base right?
Lets jump this back to the OP - and mailers. Depending on the client and their level of trust with my services, what you are laying out...
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Forum: Offline Marketing
17th April 2021, 04:32 PM
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Replies: 47
Views: 1,493 Re: Since this is the place for offline...
Ewenmack...I love your posts and I love your insights.
I really do...
You're brilliant.
A lot of things I disagree with...but that's life...and that's how we learn from each other.
But,...
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Forum: Offline Marketing
17th April 2021, 09:48 AM
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Replies: 47
Views: 1,493 Re: Since this is the place for offline...
Again, an insightful post I want to comment on. This isn't really for you, because I think you know this...but just to clarify for some.
It isn't just buyers VS non-buyers as a list.
There are...
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Forum: Offline Marketing
31st January 2021, 10:59 AM
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Replies: 7
Views: 234 |
Forum: Offline Marketing
26th January 2021, 04:09 PM
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Replies: 6
Views: 327 Re: New Movers Are BIG Spenders
This is def true. A friend moved to a new apt. Now she's overwhelmed with all the things she "has to" buy. I'm like, do u really have to buy anything? Haha .. bad question. She got sh*tty with...
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Forum: Offline Marketing
22nd January 2021, 11:14 AM
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Replies: 24
Views: 691 |
Forum: Offline Marketing
21st January 2021, 08:22 PM
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Replies: 24
Views: 691 |
Forum: Copywriting
16th January 2021, 01:23 PM
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Replies: 15
Views: 451 Re: Creativity - Your Way?
That's real neat, Ewan.
But I jus' gotta ask ... what was keepin' the lone cleanah gowin'?
MOP GAS
sniff as you clean
for vigor real mean
As a mortal public servant, you'll know how hard...
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Forum: Offline Marketing
8th January 2021, 04:14 PM
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Replies: 6
Views: 327 |
Forum: Offline Marketing
8th January 2021, 03:10 PM
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Replies: 6
Views: 327 Re: New Movers Are BIG Spenders
Of course, all these services are needed. But to me, the takeaway from this is that after buying a home (the biggest purchase in a life) their "Buying glands" are turned on. It's so much easier for...
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Forum: Offline Marketing
12th September 2020, 04:57 PM
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Replies: 7
Views: 325 RE: Anybody in Solar?
Thanks Ewen!
Update:
I’ve run 6 appointments and closed 2. I haven’t looked into hitting any businesses yet as I’m still learning more about solar itself. I want to be sure I can confidently...
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Forum: Offline Marketing
25th July 2020, 08:16 AM
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Replies: 17
Views: 536 |
Forum: Copywriting
19th June 2020, 05:46 PM
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Replies: 25
Views: 955 |
Forum: Copywriting
13th June 2020, 09:47 AM
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Replies: 80
Views: 2,138 |
Forum: Copywriting
13th June 2020, 08:23 AM
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Replies: 80
Views: 2,138 There Are 26 Major Secrets In Copywriting
Don't worry. He's got a long way to go. There are 26 major secrets in copywriting, and then they must also be arranged in proper order.
We have only briefly demonstrated this language of...
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Forum: Copywriting
28th May 2020, 02:49 PM
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Replies: 25
Views: 955 |
Forum: Copywriting
27th May 2020, 11:09 PM
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Replies: 25
Views: 955 |
Forum: Copywriting
27th May 2020, 02:58 PM
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Replies: 137
Views: 2,405 |
Forum: Copywriting
25th May 2020, 09:55 AM
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Replies: 137
Views: 2,405 |
Forum: Copywriting
23rd May 2020, 10:29 AM
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Replies: 137
Views: 2,405 |
Forum: Offline Marketing
30th April 2020, 11:05 AM
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Replies: 0
Views: 419 |
Forum: Offline Marketing
11th April 2020, 04:18 PM
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Replies: 41
Views: 1,561 HAVE TO note; FOOD on this list.
Thanks for this list. Hard not to notice how much food is on the hot list, and little food is on the cold list. 50% of top 20, all over 200% are food related. Guess we still have to eat, eh?
But,...
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Forum: Copywriting
7th March 2020, 09:35 PM
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Replies: 26
Views: 616 And get this.
Thanks Jeffery, last time I heard that, I was looking in the mirror. HA.
So, as a follow up. Let me tell you what a winning headline turned out to be.
Sure, we were selling a pain gel, so we...
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Forum: Copywriting
7th March 2020, 04:37 PM
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Replies: 26
Views: 616 Stimulus, Emotional...Response.
When I want to influence someone, I begin at the END. Exactly what do I want them to do. That is the Response. In writing direct response copy, that is often an order, a sale, or further call to...
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Forum: Offline Marketing
4th March 2020, 10:44 PM
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Replies: 14
Views: 929 Re: How To Stand Out In A Crowded Market...
I may be reading this post wrong...
There's a difference between the big idea and a strategy.
Waiting for something to change/happen is a strategy.
A big idea is your marketing message, one...
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Forum: Offline Marketing
23rd February 2020, 11:47 AM
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Replies: 16
Views: 572 I Sell A Commodity
I've heard that from lots and lots of salespeople and small business owners.They say it because they think that price is their only advantage.
The thought also protects them from feeling the need...
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Forum: Offline Marketing
19th February 2020, 10:05 AM
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Replies: 66
Views: 2,377 Re: Does cold calling still work?
Does cold calling still work? I suppose.
But cold calling people, or small businesses out of the blue with no reason for them to talk to you (from their point of view) is a hard hard road.
The...
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Forum: Offline Marketing
13th February 2020, 07:21 AM
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Replies: 9
Views: 296 |
Forum: Offline Marketing
12th February 2020, 01:21 PM
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Replies: 9
Views: 296 |
Forum: Offline Marketing
17th January 2020, 04:41 PM
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Replies: 14
Views: 856 |
Forum: Offline Marketing
7th January 2020, 08:42 AM
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Replies: 25
Views: 851 |
Forum: Offline Marketing
4th January 2020, 05:15 PM
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Replies: 32
Views: 775 Re: How People Make Decisions
I don't know exactly how people made decisions...but I don't have to know.
This is what I know.
They tend to repeat themselves. Buying history tells us how likely they are to buy.
Let's say...
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Forum: Offline Marketing
28th December 2019, 09:38 AM
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Replies: 25
Views: 851 Re: The way we sell = the way we like to be sold?
That's the key. Really listening to someone is a high compliment. But most people aren't listening. They are waiting for the other person to stop talking, so they can tell their own story, or make...
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Forum: Offline Marketing
27th December 2019, 09:22 AM
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Replies: 25
Views: 851 Re: The way we sell = the way we like to be sold?
Unfortunately, the vast majority of salespeople (like any other people) are not self aware enough to realize that what they are saying would never work on them. They have their point that they need...
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Forum: Offline Marketing
1st December 2019, 12:44 PM
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Replies: 4
Views: 474 Re: Old Marketing Principle That Works Today
And when.
Hi Ewen,
Good topic.
I was working a welcome service program for advertisers who wanted to reach new homeowners and came across a crucial element that determined whether the...
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Forum: Offline Marketing
28th November 2019, 10:25 AM
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Replies: 26
Views: 715 |
Forum: Copywriting
21st November 2019, 09:26 AM
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Replies: 18
Views: 1,270 Re: The problem lies in your question.
Good stuff Gordon. Except for one thing...
"Mr. Rubin" was my dad. And even though I'm starting to look more like the old guy with each passing year, I'm still just Steven. I only use the screen...
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