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Beginner SEO advice needed - Promoting Legal Business

by easeupjosh
12 replies
  • SEO
    • |
Hello,

My wife just published a website promoting her attorney services, specifically criminal law. I'd like to do some Google Adwords promoting online for her business. I have trials of Market Samurai and LongTail pro and have also used Google's Keyword tool. Her practice area is within a 3 county area. What is the best course of action in order to figure out which Criminal Law related crimes (areas) people in our area are searching for the most? I'm still uncertain as to whether I'm just supposed to search for "Criminal Law in Akron" or using two separate keywords like "criminal law" and "akron." Furthermore, I know I can use these keywords for promoting her business on Google Adwords, but I'm also assuming I would add these hot keywords to posts and title areas within her webpage as well.

Thanks for your time. Any help would be greatly appreciated.
#advice #beginner #business #legal #needed #promoting #seo
  • Profile picture of the author MikeFriedman
    Google's Keyword Planner is all you need. Market Samurai and LongTail Pro are not going to help with Adwords, or anything else for that matter. They are just pulling the data from Google anyhow.

    You are going to want to look for keywords like:

    criminal defense attorney in Akron
    criminal defense attorney Akron
    Akron criminal defense attorney
    criminal defense attorney in akron, oh
    criminal defense attorney (narrow the search volume to your area)
    criminal defense lawyer (narrow the search volume to your area)
    criminal defense lawyer Akron

    and so on
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    • Profile picture of the author easeupjosh
      Mike, thanks for the advice. So I'd basically type in each one of those strings, and grab a handful of the output keywords for each one, right?
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  • Profile picture of the author Rokas92
    You have everything you need. All you have to do now is to take action. Use market samurai and find out which keyword is researched the most (maybe none of them). Then head over to google adwords and see what's the price for each of keyword which gets traffic. For laser targeted traffic try to aim at long tail keywords with your city name.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Rokas92 View Post

      You have everything you need. All you have to do now is to take action. Use market samurai and find out which keyword is researched the most (maybe none of them). Then head over to google adwords and see what's the price for each of keyword which gets traffic. For laser targeted traffic try to aim at long tail keywords with your city name.
      Jesus Christ. Whatever you do, do not use Market Samurai. It is a total POS.

      Just come up with a bunch of those kind of combinations of phrases people might be searching for and put them into the Google Keyword Planner and take a look at the search volume.

      Also, I would run an AdWords campaign for a little bit even on ones that say they have a zero search volume. The data reported by Google is not always accurate.
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      • Profile picture of the author Rokas92
        Originally Posted by MikeFriedman View Post

        Jesus Christ. Whatever you do, do not use Market Samurai. It is a total POS.

        Just come up with a bunch of those kind of combinations of phrases people might be searching for and put them into the Google Keyword Planner and take a look at the search volume.

        Also, I would run an AdWords campaign for a little bit even on ones that say they have a zero search volume. The data reported by Google is not always accurate.
        This is just a tool, nothing is wrong with it. It works same way as any other keyword research tool, just gathers data from adwords keyword planner.

        If you are going with keywords you came up with without any search volume, then most likely you won't receive any traffic (just a couple, that's why the data isn't gathered).

        However, this step takes only couple of minutes (to look up at keyword search volume), so it's nothing wrong with it, pal
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        • Profile picture of the author MikeFriedman
          Originally Posted by Rokas92 View Post

          This is just a tool, nothing is wrong with it. It works same way as any other keyword research tool, just gathers data from adwords keyword planner.

          If you are going with keywords you came up with without any search volume, then most likely you won't receive any traffic (just a couple, that's why the data isn't gathered).

          However, this step takes only couple of minutes (to look up at keyword search volume), so it's nothing wrong with it, pal
          There is plenty wrong with it.

          You are right though. It is just pulling the data from the Google Keyword Planner, except it takes 10 minutes to do what you could do in 30 seconds with the Keyword Planner instead. It is a slow, over-hyped, useless, POS.
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  • Profile picture of the author Icematikx
    All I've ever used is Google Keyword Planner. Nothing else. Zilch. Zero.

    I don't see why people are so willing to spend their hard-earned cash on useless software. It's like people believe every hype they see.

    I don't even have a Majestic/OSE/AHREFs subscription. Why? Free tools exist where you can use their own API accounts for free. Go Google it.

    Seriously, the only thing I invest in is a keyword tracker, Clicky and Mouseflow. Everything else is worthless and not needed.
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    • Profile picture of the author nik0
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      Originally Posted by Icematikx View Post

      All I've ever used is Google Keyword Planner. Nothing else. Zilch. Zero.

      I don't see why people are so willing to spend their hard-earned cash on useless software. It's like people believe every hype they see.

      I don't even have a Majestic/OSE/AHREFs subscription. Why? Free tools exist where you can use their own API accounts for free. Go Google it.

      Seriously, the only thing I invest in is a keyword tracker, Clicky and Mouseflow. Everything else is worthless and not needed.
      Longtail Pro is not useless when still in the phase of picking a niche out of 100's. Before it was but now with the KC based on Moz PA it has become quite reliable in determining the competition.
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  • Profile picture of the author shivshakti1949
    [DELETED]
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    • Profile picture of the author Rokas92
      Originally Posted by shivshakti1949 View Post

      Do these steps:
      Watch out! We've got a magician over here


      BTW Market Samurai does not take as long as you would imagine and it also filters the keywords according to your competition requirements. However it is more used for SEO purpose than adwords. And it's 40 day free, nothing to invest.

      I personally don't buy those backlink monitoring services etc. but if I'ld have a huge budget, I probably would. At the end of a day if you use these tools wisely - you will be ahead of your competitors.
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      • Profile picture of the author MikeFriedman
        Originally Posted by Rokas92 View Post

        BTW Market Samurai does not take as long as you would imagine and it also filters the keywords according to your competition requirements. However it is more used for SEO purpose than adwords. And it's 40 day free, nothing to invest.
        It doesn't do squat for accurately measuring competition. Don't believe their videos. Their training is full of tons of misinformation.
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  • Profile picture of the author hbhanot
    If you guys really want some Good keywords then there is tool called SwissMadeMarketing something like that.

    But for this thread I would suggest you to type as many related keywords as you want. Don't put 100's of keywords in the beginning. Go with just 10 keywords and see how the traffic is and clicks. Google will start suggesting you via email to add more keywords by showing you how many clicks you can have a day or week. Then carefully look at the keywords which are closely related to your particular service.
    Try to see yourself as a client of your service and typing the keyword.

    For example: Suppose I am typing in Google search "best and cheap iphone 5 cover to buy" this tells I am looking to buy and eager to get it. You will have to learn it and there is no other way to improve this skill. So try this sort of keywords. Don't just go with "iphone 5 cover" in the beginning. But later you can if traffic is low and you not getting desired clicks.
    Best of Luck.
    English is not my native so Sorry for any mistake just cover it.
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