Keyword Rankings constant, traffic dropped

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zubairg
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I have a website, ranking in Google.com for 3 keywords around 4th and 5th. Rankings have been constant for the last month, however, impressions (in WMT) and traffic for those keywords have dropped by around 35%-40%. I'm not sure why this is, has anybody had a similar situation?

Possible causes:
*Ranking drop in other Google countries (although I am tracking US traffic and that has dropped)
*Less demand for the same keywords )Google Trends does not show any big drop)
* Inaccurate rank tracker (tried 3 different ones)
*Drop in long tail keywords traffic (actually checked the available figures in WMT which shows a drop in traffic and impressions for the kw's that are ranking).

Anyone with any other possible suggestions?
#constant #dropped #keyword #rankings #traffic

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