How to Use Long Tail Keywords that Don't Make Sense?

11 years ago

Originally Posted by mrniceguy123

I'm looking for long tail keywords that we can use to help build our real estate clientele to bring in more property leads.

My keyword research has revealed two long tail keywords that have low competition and are searched-for verbatim...

1. sell house fast detroit
2. sell my house fast detroit

My issue, is that neither phrase "makes sense" without adding a word or two to them. For example "sell house fast detroit" by itself doesn't make sense without adding some words like... sell your house fast in detroit.

But if I was to add those words to the phrase, wouldn't that hurt my ranking when someone searches for "sell house fast detroit?"

You could work it in someways.... "You've searched sell my house fast detroit and have found the right place to do just that!". I'd say go do some competition research on the first page and see what their content looks like. It looks like they are ranking just fine by picking up those keywords in their "correctly" worded phrases/descriptions and tags.

That's a crazy mo. search trend! Since May 2014 there wasn't enough search volume to report then Jan 2015 it just spiked to 260. It's tapered off thru to May though.

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mrniceguy123 11 years ago

Originally Posted by jamesfreddyc

You could work it in someways.... "You've searched sell my house fast detroit and have found the right place to do just that!".

Brilliant! Thank you!
- Thanks
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st0nec0ld

11 years ago

Originally Posted by mrniceguy123

I'm looking for long tail keywords that we can use to help build our real estate clientele to bring in more property leads.

My keyword research has revealed two long tail keywords that have low competition and are searched-for verbatim...

1. sell house fast detroit
2. sell my house fast detroit

My issue, is that neither phrase "makes sense" without adding a word or two to them. For example "sell house fast detroit" by itself doesn't make sense without adding some words like... sell your house fast in detroit.

But if I was to add those words to the phrase, wouldn't that hurt my ranking when someone searches for "sell house fast detroit?"

I believe "sell my house fast in detroit" will still do.
You don't need to have the exact words in a phrase, as long as you have it within the content or description.

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pbnlab

11 years ago

I think if you can "sell a house fast in Detroit" then you've more than sufficiently matched the string.

I think the words "a" and "in" are stop words, and they don't really "count" - if you get what I mean. See here Stop words - Wikipedia, the free encyclopedia.

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mrniceguy123

11 years ago

Originally Posted by pbnlab

I think if you can "sell a house fast in Detroit" then you've more than sufficiently matched the string.

I think the words "a" and "in" are stop words, and they don't really "count" - if you get what I mean. See here Stop words - Wikipedia, the free encyclopedia.

Nice. I didn't even know the phrase "stop words" even existed. Thanks for boosting my vocabulary and helping me at the same time.

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pbnlab 11 years ago

No worries, glad to be of help!
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MikeFriedman

11 years ago

You do not have to put exact phrases on a page to rank for them.

Anyone that is taking money from someone to do SEO work should already know that.

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MikeFriedman

11 years ago

As an example of what I mean, if I Google "SEO New York", this is the site I see ranking #1, NYC SEO EXPERTS | New York Search Engine Optimization.

Nowhere in that page's content or code does the phrase "SEO New York" show up, yet they are #1 for what is surely a pretty competitive phrase.

Does anyone actually think of learning and studying SEO before they start taking on clients anymore?

Thanks
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IamJeez

11 years ago

Originally Posted by MikeFriedman

As an example of what I mean, if I Google "SEO New York", this is the site I see ranking #1, NYC SEO EXPERTS | New York Search Engine Optimization.

Nowhere in that page's content or code does the phrase "SEO New York" show up, yet they are #1 for what is surely a pretty competitive phrase.

Does anyone actually think of learning and studying SEO before they start taking on clients anymore?

So what they did there, is make the subject of their page around "SEO New york" and Google understand that this page is highly relevant?

their pagetitle is NYC SEO Experts. New York Search Engine Optimization

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MikeFriedman

11 years ago

Originally Posted by IamJeez

So what they did there, is make the subject of their page around "SEO New york" and Google understand that this page is highly relevant?

their pagetitle is NYC SEO Experts. New York Search Engine Optimization

There is a little more to it than just a page title, both internally and externally, but yeah more or less. Google is not stupid and is getting better and better at understanding language and searcher's intent.

Going back to the original poster's example of "sell my house fast detroit"...

If you do the right things, the page will rank well for anyone in the Detroit area searching "sell my house fast", "how to sell my house fast", "tips to sell my house fast", etc.

If it ranks well for something like "how to sell my house fast in Detroit" it will likely also rank highly for "sell my house fast detroit", "sell house fast detroit", etc. without those terms ever appearing on the page.

I would say that in most of the projects I'm working on right now, about 65-70% of the keywords I am targeting never actually appear as an exact match anywhere on the pages. They are ranking just fine.

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IamJeez

11 years ago

Originally Posted by MikeFriedman

There is a little more to it than just a page title, both internally and externally, but yeah more or less. Google is not stupid and is getting better and better at understanding language and searcher's intent.

Going back to the original poster's example of "sell my house fast detroit"...

If you do the right things, the page will rank well for anyone in the Detroit area searching "sell my house fast", "how to sell my house fast", "tips to sell my house fast", etc.

If it ranks well for something like "how to sell my house fast in Detroit" it will likely also rank highly for "sell my house fast detroit", "sell house fast detroit", etc. without those terms ever appearing on the page.

I would say that in most of the projects I'm working on right now, about 65-70% of the keywords I am targeting never actually appear as an exact match anywhere on the pages. They are ranking just fine.

So aslong as it's around the 'long tail keyword' a page will do fine?

"Best SEO solution in London"

"we bring solutions for SEO in london"

Will do well too?

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Jelle Z

11 years ago

Originally Posted by IamJeez

So aslong as it's around the 'long tail keyword' a page will do fine?

"Best SEO solution in London"

"we bring solutions for SEO in london"

Will do well too?

Instead of targeting the exact keywords, worry more about the user that searches for these queries. What does he seek, what information does he want? Answer these questions and write excellent and informative content.

That said: It doesn't hurt to use these words "London", "SEO" and "solution" in your content though and give Google a nudge.

The best thing to do is probably research relevant queries to your business. Group queries that are equal together and write a content plan around these keywords. You could write one page of content for each grouping. After that, you start a blog on your site with up-to-date information, tips and news relevant to these queries and link to the main page in the blog posts.

Be informative, relevant and share your content, so that it gets linked.

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IamJeez

11 years ago

Originally Posted by Jelle Z

Instead of targeting the exact keywords, worry more about the user that searches for these queries. What does he seek, what information does he want? Answer these questions and write excellent and informative content.

That said: It doesn't hurt to use these words "London", "SEO" and "solution" in your content though and give Google a nudge.

The best thing to do is probably research relevant queries to your business. Group queries that are equal together and write a content plan around these keywords. You could write one page of content for each grouping. After that, you start a blog on your site with up-to-date information, tips and news relevant to these queries and link to the main page in the blog posts.

Be informative, relevant and share your content, so that it gets linked.

That's kind of a change for most SEOs who have been a while in this business, I guess?

Is content marketing and SEO then 1?

Thanks
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Jelle Z

11 years ago

Originally Posted by IamJeez

That's kind of a change for most SEOs who have been a while in this business, I guess?

Is content marketing and SEO then 1?

Define "SEO".

There are more ways to Rome, but content marketing is a nice way to get to the top. You need to invest a lot of time though.

There are of course, SEO methods like hyper-optimized pages for long tails, that could still work. But for how long?

If you are serious about your business and want build a great brand AND get on top of Google: Great, linkable content in combination with solid SEO (you can read this guide: https://moz.com/beginners-guide-to-seo) is the way to go.

That are my 2 cents.

Thanks
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IamJeez

11 years ago

Originally Posted by Jelle Z

Define "SEO".

There are more ways to Rome, but content marketing is a nice way to get to the top. You need to invest a lot of time though.

There are of course, SEO methods like hyper-optimized pages for long tails, that could still work. But for how long?

If you are serious about your business and want build a great brand AND get on top of Google: Great, linkable content in combination with solid SEO (you can read this guide: https://moz.com/beginners-guide-to-seo) is the way to go.

That are my 2 cents.

Well, with content I mean everything. From a simple Headline (which is difficult enough to write) to a beautiful Infographic.

And if Google becomes smarter and smarter, and it's becomes more and more important to write for your audience, instead of bots...

Then we are more and more in the specialism of Content development, right?

Or Wrong?!

Could be, I am often wrong

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IamJeez

11 years ago

Originally Posted by MikeFriedman

As an example of what I mean, if I Google "SEO New York", this is the site I see ranking #1, NYC SEO EXPERTS | New York Search Engine Optimization.

Nowhere in that page's content or code does the phrase "SEO New York" show up, yet they are #1 for what is surely a pretty competitive phrase.

Does anyone actually think of learning and studying SEO before they start taking on clients anymore?

I am

But I do start to want to avoid this forum since I am so new to SEO, it's hard to understand who is BS'ing here and who is not.

Thanks

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mrniceguy123

11 years ago

Originally Posted by MikeFriedman

As an example of what I mean, if I Google "SEO New York", this is the site I see ranking #1, NYC SEO EXPERTS | New York Search Engine Optimization.

Does anyone actually think of learning and studying SEO before they start taking on clients anymore?

I'm trying to figure out who you're trying to take a shot at with your little smart comments.

I never said I personally did SEO for other people; just myself.

Thanks
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MikeFriedman

11 years ago

Originally Posted by mrniceguy123

I'm trying to figure out who you're trying to take a shot at with your little smart comments.

I never said I personally did SEO for other people; just myself.

My mistake. I read your first post as you were working for real estate clients not trying to build clientele for your own real estate business. A lot of the first situation tends to pop up around here.

Thanks
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mrniceguy123

11 years ago

Originally Posted by MikeFriedman

My mistake. I read your first post as you were working for real estate clients not trying to build clientele for your own real estate business. A lot of the first situation tends to pop up around here.

It's all good, bro. Cheers.

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patco

11 years ago

You should make it be readable by PEOPLE, not for bots! So you can add the words "yours" and "in" as you mentioned!

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paulgl

11 years ago

Originally Posted by mrniceguy123

I'm looking for long tail keywords that we can use to help build our real estate clientele to bring in more property leads.

My keyword research has revealed two long tail keywords that have low competition and are searched-for verbatim...

1. sell house fast detroit
2. sell my house fast detroit

ROTFLMAO! If you were a "real" real estate company, you would not be here.
You would be using things that have been used for decades.

Oh but here's a good tip.

You want to sell homes? Get the frick out of Detroit. If there was ever a place
that was not selling homes, that's it.

But then, a "real" real estate agent would already know that.

Why not get into the "leveling homes" business? Now that's booming
in Detroit.

Perhaps people are searching for "sell my detroit house fast"
because the obvious answer and solution is just too sad.

So they go online, hoping for some magical answer.

I imagine there are quite a few searches for:
"where can I find unicorns"

Paul

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nmwf

11 years ago

Google has moved away from keyword-search matches, and instead, is attempting to satisfy queries with interpretations of what a user "really" wants. So as others indicated, stressing over strange long-tail keywords is an unnecessary step.

If you still want to sensibly use long-tail keywords verbatim, however, have some fun with punctuation.

Examples:

1. sell house fast detroit = "If you need to know how to sell house fast, Detroit Real Estate Masters are your friends"
2. sell my house fast detroit = "Because I want to sell my house fast, Detroit Real Estate Masters look really helpful right now."

HTH

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WareTime

11 years ago

You want to make money in Detroit real estate? Sell "for sale" signs.

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Mehwish84

11 years ago

don't worry dear lets rank your keywords

sell house fast detroit
sell my house fast detroit

both are good keywords

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jazbo

11 years ago

Learn how to SELL your HOUSE FAST in DETROIT.

Google's quite clever.

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DABK

11 years ago

I'd go for:
Detroit houses for sale
Condos for sale in Detroit
Detroit condos for sale

and such.

Harder, but if you rank high for those, you're going to rank high for the ones you mentioned.

If you understand that it's not necessary but really, really want to use your keywords that don't make sense on a page, you can name an image with one of those keywords and, voila, you have the exact keyword on the page.

Again, like others have said it, Google makes no difference between
sell a house fast in Detroit
sell house fast Detroit
sell the house fast in Detroit
or, for that matter
sell the house fast in the Detroit.

Originally Posted by mrniceguy123

I'm looking for long tail keywords that we can use to help build our real estate clientele to bring in more property leads.

My keyword research has revealed two long tail keywords that have low competition and are searched-for verbatim...

1. sell house fast detroit
2. sell my house fast detroit

My issue, is that neither phrase "makes sense" without adding a word or two to them. For example "sell house fast detroit" by itself doesn't make sense without adding some words like... sell your house fast in detroit.

But if I was to add those words to the phrase, wouldn't that hurt my ranking when someone searches for "sell house fast detroit?"

Thanks

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cindynorwood

11 years ago

I have to agree that focusing on giving quality content should be Paramount.

Thanks

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How to Use Long Tail Keywords that Don't Make Sense?

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