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How SEO is All about Content Marketing

by dansilvestre
15 replies
  • SEO
    • |
Content Marketing is the new SEO. It is not what it used to be. To come on the front line, you must play safe. You cannot just pop up a substandard website by throwing mediocre content on it. The current era demands the right site, containing a high-quality content that helps people to solve their problems. You must try to build several links to get thousands of social shares.

Content marketing is quite economical and efficient to do SEO these days. Writing a significant content helps to make connections at an efficient stride than constructing them yourself. Building the links manually is quite expensive and even if you have the money, it will take a lot of stretches to build them up. If you write at your best, then the content will itself get shared on Facebook, Twitter, and other popular social networks.

Content marketing and SEO do not vie with each other. They are two parts of a holistic marketing strategy. When both of them intertwine with each other, they drive the marketer towards success. These two factors go together like peanut butter.

You cannot have a strong SEO without having some content marketing and when you are done with putting your high-quality thoughts into high-quality words you need to utilize SEO to get successful at content marketing. It's like SEO states the requirement and content marketing fulfills that.

If both work side by side then they can achieve illustrated factors:

Original Content
Google keeps on raising the quality bar now and then by reviewing the reviews of the people. The extraneous, low-quality and monotonous content has no place in the Google house. The marketers ought to work on crafting high-quality content and then the content should be passed on to SEO experts to enhance the content so that it could be picked up by search engines.

Keyword Updates
Keywords are the mainstay of both SEO and content marketing. Content must contain the search terms that are being used by various browsers, and the SEO should keep modernizing these keywords in the content as they vary.

Compelling Headlines
Headlines must be charismatic enough to attract the reader towards content and can easily get optimized by the search engines. The headline must smash the nail on the head of the user in describing what they will get from the article. They are the most important part of SEO and the content marketing. If the heading is not appealing, the reader will not read the article, and it will not be optimized for the search engines as well.

SEO and Content Marketing go together without any competition, with the primacy being given to creating good quality content and the content that can easily get optimized for search engines. This approach leads to a win-win situation as the content will target the audience to provide them with the information they are searching for, and the search engines will pick up the data for the reason that it is augmented with the keywords in a very natural way.
#content #marketing #seo
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  • Profile picture of the author GGpaul
    What are you referring to?

    Because from what I can tell, I see sites such as http://shopbop.com, Shop Designer Brands Online at REVOLVE, http://asos.com and my goodness I barely see ANY content on that site. Let's take revolve for example. Let's go to BB Dakota Clothing. The only thing I see here is an ecommerce page with a bunch of products. The headline is nowhere near compelling.

    This site makes over 200 mill a year with 130k unique visitors (ORGANIC) a day, and all I see are a bunch of product display pages, designer pages, category pages etc. What I DO see however, are LINKS. Links links links links. And this is why they dominate the SERPs.

    And how are they getting these LINKS? Not because of "awesome content." It's because these fashion bloggers (big time bloggers if you will) will wear something they bought from their site and say "I got it at <a href=" " > revolve </a>". Along with big sites that aren't even bloggers wanting to link to revolve. And yet there's NO content whatsoever.


    So what exactly are you referring to? Content marketing, yes I get it is important, but it is NOT the MAIN or ONLY path for SEO.

    You're in a forum, where people are trying to do affiliate marketing. They can dominate simply by just looking at competition, tightening up your on page with title tags, h1 tags, and getting some powerful links through PBN's, or just powerful home page links. Whatever that may be.
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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    • Profile picture of the author Mike Anthony
      Originally Posted by GGpaul View Post

      What are you referring to?

      Because from what I can tell, I see sites such as http://shopbop.com, Shop Designer Brands Online at REVOLVE, http://asos.com and my goodness I barely see ANY content on that site
      GG my man - content marketing does not exclusively refer to putting the content onyour site. Often its placed on the linking site like syndication

      And how are they getting these LINKS? Not because of "awesome content." It's because these fashion bloggers (big time bloggers if you will) will wear something they bought from their site and say "I got it at <a href=" " > revolve </a>".
      Scroll down on the revolve site and check out the press link. revolve actively encourage publishers to create content about their products. Now you are right they might not create the content because in fashion the content is all about the clothes but in other niches the content is created by the company hoping to get the exposure.


      You're in a forum, where people are trying to do affiliate marketing. They can dominate simply by just looking at competition, tightening up your on page with title tags, h1 tags, and getting some powerful links through PBN's, or just powerful home page links. Whatever that may be.
      actually PBNs are simulating organic content marketing. The content is being put on other sites created by the money site owner in the same way some content marketers create content and give it to webmasters willing to leave a byline etc link in place. That too is a form of content marketing.
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      • Profile picture of the author GGpaul
        Originally Posted by Mike Anthony View Post

        GG my man - content marketing does not exclusively refer to putting the content onyour site. Often its placed on the linking site like syndication



        Scroll down on the revolve site and check out the press link. revolve actively encourage publishers to create content about their products. Now you are right they might not create the content because in fashion the content is all about the clothes but in other niches the content is created by the company hoping to get the exposure.




        actually PBNs are simulating organic content marketing. The content is being put on other sites created by the money site owner in the same way some content marketers create content and give it to webmasters willing to leave a byline etc link in place. That too is a form of content marketing.
        Word. The thing is, that yes we (I work at revolve), have press but there's no internal linking to these pages. Additionally, last time we did press was back in 2015. We've pushed for content marketing here and they could careless for it. What they care about is posting pics of models / influencers wearing our stuff on "instagram" where they create this "halo effect" where their followers would go on our site and that we're banking on that we get natural links in that aspect.

        Thanks for the response yo!
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        RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author GGpaul
    Now let's talk about "content marketing" and having awesome ass content to dominate in Google.com for AFFILIATE marketing

    Tell me why this site Best Dehumidifiers 2016 – Reviews, Top Picks and Compare is in page 1, rank 1 in numerous terms with 6k volume search such as best dehumidfier, dehumidifier reviews.

    Look at the content. The content is garbage. This isn't compelling, it's something that can be easily written by a 7th grader or even younger, someone from iwriter. It's not catchy whatsoever. Yet it's dominating, and it's been dominating. Why? Simple stuff with the on-page, Title tags, h1, h2, internal linking (silo), and again LINKS. Oh and of course keyword research.

    That's it.
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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    • Profile picture of the author Mike Anthony
      Originally Posted by GGpaul View Post


      Tell me why this site Best Dehumidifiers 2016 - Reviews, Top Picks and Compare is in page 1, rank 1 in numerous terms with 6k volume search such as best dehumidfier, dehumidifier reviews.

      Look at the content. The content is garbage.
      Three things

      A) For the review site niche? hardly. if you have gotten the PMs I have gotten in the past and still do from time to time You'd think that one was golden. Most of the review sites created by"imers are much worse junk. that might have a conversational tone but its better than most I have seen

      B) All of this is niche related. If you are doing amazon sites and click bank stuff then you probably are going to end up doing different SEO link strategies than if you are a fortune 500 company or a more traditional business concern. I see a few of you guys getting annoyed by Dan's post but heres the issue

      FL is a multi million dollar corporation. Generally most of them do not practice or condone black hat neither do a ton load or ecommerce sites, bloggers and small and large business owners. Theres much too much pure black hatters here so theres nothing wrong with some white hat stuff.

      C) Black and grey hatters always have a double standard. When Black hat ways don't work for ton loads of people (and this forum had a lot of people abandon SEO and these sites from as far back as the first Penguin and Panda release) they say those people were doing it wrong but they don't allow white hatters to say the same to them.

      Quite a bit of people won't like this but many IMers don't have the patience, long term approach, imagination or maturity to implement white hat strategies well. This is a MMO board which really is a MMO quick and easy board .The skill set to do white hat SEO well is not inline with that mentality.

      white hat ranks plenty of sites but many imers sites are just not going to get mad organic links from quality sites. They are sites only a mother would link to
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      • Profile picture of the author GGpaul
        Originally Posted by Mike Anthony View Post

        Three things

        A) For the review site niche? hardly. if you have gotten the PMs I have gotten in the past and still do from time to time You'd think that one was golden. Most of the review sites created by"imers are much worse junk. that might have a conversational tone but its better than most I have seen

        B) All of this is niche related. If you are doing amazon sites and click bank stuff then you probably are going to end up doing different SEO link strategies than if you are a fortune 500 company or a more traditional business concern. I see a few of you guys getting annoyed by Dan's post but heres the issue

        FL is a multi million dollar corporation. Generally most of them do not practice or condone black hat neither do a ton load or ecommerce sites, bloggers and small and large business owners. Theres much too much pure black hatters here so theres nothing wrong with some white hat stuff.

        C) Black and grey hatters always have a double standard. When Black hat ways don't work for ton loads of people (and this forum had a lot of people abandon SEO and these sites from as far back as the first Penguin and Panda release) they say those people were doing it wrong but they don't allow white hatters to say the same to them.

        Quite a bit of people won't like this but many IMers don't have the patience, long term approach, imagination or maturity to implement white hat strategies well. This is a MMO board which really is a MMO quick and easy board .The skill set to do white hat SEO well is not inline with that mentality.

        white hat ranks plenty of sites but many imers sites are just not going to get mad organic links from quality sites. They are sites only a mother would link to

        I totally get you and I agree, I myself don't have the patience. Which is why I'm dishing out all these amazon affiliate reviews. However; I do have in mind of building out a site that's considered a long term approach. I guess what I'm doing is building out revenue with these thin made black hat / affiliate sites, so that I can use that revenue to build out something bigger where I'll build a team, have content, etc. and not having to worry about link schemes etc.

        My only thing is that I just didn't agree with the OP saying that SEO is ALL about content marketing.
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        RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author GGpaul
    Look, I get your approach with high quality content and all that. And I remember when I first started my 9-5 CORPORATE SEO, I was ALL for it and it was the way, the light, and I was blown away. And then... I got back into the dark side of SEO. And I realized all of the things I've read / listened to are all crap.

    Ultimately for me, it boiled down to testing things out for myself and see what works. And to focus heavily on just 'content marketing' and to say it's the "new seo "isn't cutting it for me.
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    RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author yukon
    Banned
    Originally Posted by dansilvestre View Post

    Original Content
    Google keeps on raising the quality bar now and then by reviewing the reviews of the people. The extraneous, low-quality and monotonous content has no place in the Google house. The marketers ought to work on crafting high-quality content and then the content should be passed on to SEO experts to enhance the content so that it could be picked up by search engines.




    Google could care less who was the first domain/page to post content.

    What Google is looking at for duplicate content/pages is which of the duplicate webpages has the highest authority (strong followed backlink profile).

    Don't take my word for it, go scrape a weak competition domain/page and post that same content on an authority page on another domain. Watch the weak competition original page fade away on organic SERPs and get buried in Supplemental SERPs.

    Again, dafont.com has ZERO original content just like 100s of other font sites all using the same old fonts/downloads. The difference is dafont has a massive amount of followed authority backlinks, which is why they rank pages. Has nothing to do with original content.
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  • Profile picture of the author vedremo
    Banned
    Originally Posted by dansilvestre View Post

    Content Marketing is the new SEO. It is not what it used to be. To come on the front line, you must play safe. You cannot just pop up a substandard website by throwing mediocre content on it. The current era demands the right site, containing a high-quality content that helps people to solve their problems. You must try to build several links to get thousands of social shares.
    Is this your real world experience with SEO? If it is, try a new strategy.

    Most people realise SEO plays a major role in driving online business. To ignore it and focus purely on your undefined version of "content marketing" is naive and ignores a major traffic source.

    Originally Posted by dansilvestre View Post

    Content must contain the search terms that are being used by various browsers, and the SEO should keep modernizing these keywords in the content as they vary.
    Let me google that for you
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  • Profile picture of the author prakashmalhotra
    Content is the King of SEO and it must be of high quality so that it can engage the online visitors on it highly. Visitors wants to see an informative and attractive content and it only helps to create a buzz in the online market and among the people to attract others as well towards it for getting better info from it.
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  • Profile picture of the author IMStrategus
    SEO is more about links & where they are located.

    Awesome content is more appropriate for press, books or even a cool blog. Journalists & professional bloggers with public images should be the ones creating the awesome content.
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    I lie on marketing forums. Social media is for fun, pics & hook ups.

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  • Profile picture of the author styla786
    Yes off course content Marketing is very important in SEO. Unique content. Now a days article submission , Profile creation and like these methods are not working you have to write unique content and post it on your own blog and post on other blogs as well.
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    Digital Marketing | Huge Collection of Insurance Keywords
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  • Profile picture of the author JohnConorX
    Well, this thread is pretty interesting. Those websites that you perceive to have thin content or garbage content is either backed buy huge list of authority backlinks or they websites allowing user generated contents like reviews and comments

    Google favors user generated contents. You can check out the following blog posts on how user generated content can influence search engine ranking:

    https://www.searchenginejournal.com/ugc-part-seo-strategy/93557/
    How User Generated Content can impact your SEO?
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    Digital Marketing Enthusiast from Malaysia
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  • Profile picture of the author HomeRepairs
    This is a great post and even better thread. Maybe this guy can learn something from the dehumidifier guy - Best Dehumidifiers For Basements - 2016 Reviews
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  • Profile picture of the author HokuRaj
    It's a cute analogy, but it's simply not accurate. It's not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person.
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