Email Marketing For SEO Purposes...
- SEO |
Hi Guys,
Lately, I've been tinkering with a possible merger of SEO and (of all things) email marketing.
I'd love to share some results I've been receiving lately with a few clients, that have led me to believe email marketing can (if it is a form of marketing used by a company that is also utilizing SEO) do a great deal of good for the company's website SERs.
There is a method to the madness though.
We all know that Google uses the time an individual webpage visitor uses on a page as an increasingly important metric for determining the relevance of a page.
And so when a page enjoys a sudden influx of visitors from an email list that is blasted with a "teaser copy" of what they can expect to learn from an article (preferably one with a YouTube video version of the article on top), it pays attention.
For example, let's say my client (under my lovingly watchful *cough* ball-buster *cough cough* guidance) created an article on the merits of NOT following the ketogenic diet to lose weight, and the advantages of the "starchavour alternative" to ketogenic diets, then posts it on a blog.
The email I would create would go something like this:
"NEW ARTICLE: (Warning, only for the open-minded; it will shock you)
Here's what you'll learn:
===> Why you do NOT need to go on a ketogenic diet to lose weight
===> Why the weight you DO lose on the diet includes a good portion of your muscles
===> The shocking experiments done on two Siamese twins (you'll never look at FAT the same way again)
===> The inflammation factor, and what the Paleo crowd are not telling you
Here's the link: http://www.insertwhateverlinkyouneed.com/blog/post123423"
(The link is imaginary).
So here's what I've done here:
(1) I did NOT give away the "tips" or the material in the email itself.
(2) Instead, I told my email subscribers in advance what they can expect if they click on the link and read the article
In advance, I incentivized their stay on the page, reading everything to the last letter.
And when that page has share plug-ins such as LoveClaw (now called "Wookle") for viral sharing, this method does AMAZING THINGS for a client's search engine rankings.
Amazing things.
So if you have an SEO client that utilizes email marketing as well, draw their attention to this post, and see if they are open to the idea.
Have fun!
Armaan Shiraz
Lately, I've been tinkering with a possible merger of SEO and (of all things) email marketing.
I'd love to share some results I've been receiving lately with a few clients, that have led me to believe email marketing can (if it is a form of marketing used by a company that is also utilizing SEO) do a great deal of good for the company's website SERs.
There is a method to the madness though.
We all know that Google uses the time an individual webpage visitor uses on a page as an increasingly important metric for determining the relevance of a page.
And so when a page enjoys a sudden influx of visitors from an email list that is blasted with a "teaser copy" of what they can expect to learn from an article (preferably one with a YouTube video version of the article on top), it pays attention.
For example, let's say my client (under my lovingly watchful *cough* ball-buster *cough cough* guidance) created an article on the merits of NOT following the ketogenic diet to lose weight, and the advantages of the "starchavour alternative" to ketogenic diets, then posts it on a blog.
The email I would create would go something like this:
"NEW ARTICLE: (Warning, only for the open-minded; it will shock you)
Here's what you'll learn:
===> Why you do NOT need to go on a ketogenic diet to lose weight
===> Why the weight you DO lose on the diet includes a good portion of your muscles
===> The shocking experiments done on two Siamese twins (you'll never look at FAT the same way again)
===> The inflammation factor, and what the Paleo crowd are not telling you
Here's the link: http://www.insertwhateverlinkyouneed.com/blog/post123423"
(The link is imaginary).
So here's what I've done here:
(1) I did NOT give away the "tips" or the material in the email itself.
(2) Instead, I told my email subscribers in advance what they can expect if they click on the link and read the article
In advance, I incentivized their stay on the page, reading everything to the last letter.
And when that page has share plug-ins such as LoveClaw (now called "Wookle") for viral sharing, this method does AMAZING THINGS for a client's search engine rankings.
Amazing things.
So if you have an SEO client that utilizes email marketing as well, draw their attention to this post, and see if they are open to the idea.
Have fun!
Armaan Shiraz
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