5 replies
  • SEO
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Hey

I've recently entered a niche where there are very few small competitors. In fact, I'd say there aren't any at all. It's either the huge dudes (with 5k+ backlinks and a butt load of press and capital) or no one else.

I've just jumped into this niche and I want to start climbing to the top of the SERPs, I've got a lot of great keywords I can target, but I'm not sure if they're too ambitious of keywords to try to tackle. For instance, some of these are getting 20k-100k searches/month. This would be great traffic, but should I try to go after these keywords?

I'm not looking to use backlink packets like Angela's or anything like that, I'm mostly doing press releases and blog commenting. Anything else I should know when trying to tackle something of this magnitude? Any tips or advice from people who've had this experience of going against some huge competitors?

Thanks in advance,
#david #goliath
  • Profile picture of the author Zach Booker
    Everyone starts small.

    It just depends how much time and/or money you want to put into this niche.

    IMO, and this is just mine, Google is gearing towards more specific results. What I mean by that is if there's a site targeting every Dog related keyword out there even though he has tens of thousands of backlinks the guy who is only trying to rank for "dog training" will push him off #1.

    Wikipedia's traffic has dropped 25% over the past few month. Why? Well for reasons just like this.

    I'd recommend picking, for example, 5 keywords that get around 20,000 a month and 1 that get's 100,000 and than have an axle backlink strategy that puts the big site in the middle with all the sites linking to it. (But not the main site linking back out.)

    I'm lazy and I hate just guessing **** like competitiveness. Go pick up Brad's Keyword Elite 2.0 and do the thing where it tells you how competitive a search term is. (It'll give you a number.)

    It hits a pretty good number out and as long as you aren't seeing anything over 60 your good to go. For all of them.

    In your original post you neglected talking about using articles. Although by your sig clearly you know a lil' something, something, about them. Anyway this is crucial. Content truly is king for getting ranked because content is a great way to get backlinks.

    Pick up UAW, unless your product is nearly the same, and start working some magic there. (Use it only for the backlinks, don't worry about traffic.)

    Deep links are crucial. For every link your homepage has a page on your site should have a backlink.

    It's not like you won't be making any money until your on page 1. Although you'll make much more when you are.

    By adding backlinks to other pages you'll rank for crazy keywords you haven't even optimized for at all. It's just how it works.

    With SEO you'll never really fail. Unless your stupid and get sandboxed. (No, it's not a myth.)

    By just plugging away at it you'll make it eventually, guaranteed.

    The main thing is that people over think SEO. They go OMG I need to interlink these pages, SB them, and then hit them with some directory submissions.

    Think logically. Google wants to see natural things happening. Even though no site is "naturally" done.

    If your site looks like maze with links going out to nowhere and coming in from thousands of little, new, directory's Google is gonna say "WTF this site is just full of fail why should I trust it?" (Or something similar.;-)

    Concentrate on straight links from common sites that have respect in Google's eyes.

    Sites like these are article directories. (Most of them)

    Web 2.0 sites.

    Video sites.

    And high PR sites where you can get your link there forever. (Sites like wesellpagerank.)

    Of course this is just the tip of the ice berg and there's no hard and fast rules. But the main thing is that people get caught up in these WSO's offering a 1000 links for 8 bucks.

    So if tons of people buy these packets and we aren't seeing some overnight millionaires what's wrong? I guarantee I can outrank them by putting up 4 quality links and also putting some content out there.

    Anyway i'm sure i've rambled and contradicted myself plenty by now.

    Hope this helps a bit,

    Zach

    P.S- It's sad that threads like these go without any answers and fall down to nearly the end of the page while all these "I want coach.....will pay 3 dolla" threads have a 100 replies and 10,000 views. Hopefully the WF goes back to the way it used to be...

    P.P.S- If anyone wonders what tools I use they are UAW, Traffic Geyser, and need-an-article. And of course I got a few guys over seas doing data entry and links wheels.

    P.P.P.S- Obviously, looking at your sig, you know what your doing and nothing i've said is earth-shattering. This post was more of less written to everyone, not you in general, because i'm sure you know what your doing and deep down know you want to tackle those keywords.
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    • Profile picture of the author dburk
      Hi Andrew,

      If a keyword gets 20k-100k searches/month then it will surely have long tail variants that use this keyword as the root. It's likely that some of these long tail variants will be much easier to rank.

      You can start building relevant traffic immediately with these easier keywords while you are simultaneously optimizing for the more difficult root keyword. Over time you may find yourself in striking distance of toppling the top ten.

      I say go for it!
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  • Profile picture of the author jasonmorgan
    If a keyword gets 20k-100k searches/month then it will surely have long tail variants that use this keyword as the root. It's likely that some of these long tail variants will be much easier to rank.
    BINGO!

    You can start building relevant traffic immediately with these easier keywords while you are simultaneously optimizing for the more difficult root keyword. Over time you may find yourself in striking distance of toppling the top ten
    Like he said, start working the long-tail from the outside in, as your site matures and ages it will gain authority and it should bring you a lot closer and faster to reaching your initial goals.

    Going right after the 'big boys' is likely to end up in frustration and failure.

    BTW... make sure this is a niche you are passionate about and willing to stick with, it could take some time to reach your goals but in the end it's worth it.
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    • Profile picture of the author Andy Money
      Thanks for all the killer advice so far. Right now I've got a pretty decent strategy set out so far, and I know I can be a "monster" in this market in no time if I do everything well and get it all operating smoothly.

      Right now I'm getting a lot of the Facebook marketing outsourced, and as far as articles and backlinking is concerned I'm definitely going to "work my way out" with the long tail keywords. I have KE 2.0 so I'll be using it a lot more now.

      I plan on doing 100 articles a month or more for this all with long tail keywords and slowly going towards higher volume keywords as the domain ages and the site gains authority. I love the advice so far, glad you guys took the time to leave your thoughts, thanks!
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  • Profile picture of the author bigcat1967
    Start w/ long tail KWs and then work it to a two word phrase. Also, be patient. It's worked for me.
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