Hi You Should focus on On Page & Off Page Techniques to keep keywords in the best position SERP. Follow Off Page Techniques to increase your website traffic.

Quality and original content its also good and making consistent posts it will help a lot

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I would say hire a professional content writer to develop[ engaging and attractive content for the website.

Firstly you should focus on ON page and OFF page SEO. After that you should move to PPC. SEO will give your website a great ranking in SERPs.

Thanks,
Jack
CloudSyntrix

Seo Tips: If you do seo firstly check the website. Choose a proper keyword and do ON PAGE, If your on page complete then go your off page. I want to say some thing, Create quality backlink, "choose quality not quantity"

The only way to reliably build links is to create amazing content. Every piece of content you create should have a purpose. For example, it could be an article for your target keyword you want to rank or a long tail variation of your main keyword which supports your top content. Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content.

Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content.

Link building is a great start, are there any mentions in local newspapers that could (obviously on their website) be linked back to you? You could also do some keyword analysis to see where your current keywords place in terms of monthly search volumes and also look at any keywords that competitors are using (not sure if the second part really applies but it's still useful!).

Thanks for the replies everyone!