OK so I just want to see if anyone else has an opinion about this. I always look to see if the new TLD's are showing in Google search organic results on at least page 1-2, and I never see them. I'm talking about the .Mortage, .Online .Website .IO .Shop.....etc.

I barely see .Net, .Org and .Info but at least they show up here and there, but all the "cool" new ones never show.

Are they even worth investing in to build out a content website or ecommerce website?