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Going after a specific competitor

by webatomic
7 replies
  • SEO
    • |
If I have a specific competitor that I know is wildly successful with their PPC campaigns, aren't there sites like keycompete etc. I can use to essentially copy their campaigns? What's the catch here? Or more importantly, how do I go about this the right way?
#competitor #specific
  • Profile picture of the author bigcat1967
    Organically, look at their backlinks and try to get better links (more relevant, higher PR), and then look at what niches they are focusing on my looking at their title tags and their KWs (using a KW density tool). Then try to do 10% more.
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  • Profile picture of the author webatomic
    I'm kinda screwed organically, because this is an affiliate site for which I have little to no control over the HTML. I guess I could still build backlinks etc., but I can't support it with any on-page SEO. That's why I was concentrating solely on their (and my) PPC efforts.
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  • Profile picture of the author webatomic
    Also, I'm wondering if I can somehow use the "going after a competitor" approach as a starting point. Rather than go through and build keyword lists on my own etc., is it feasible and smart to simply spy on my main competitor and pursue the same keywords, maybe trying to improve on ad copy? Or am I being too simplistic?
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    • Profile picture of the author HomeComputerGames
      Originally Posted by webatomic View Post

      Also, I'm wondering if I can somehow use the "going after a competitor" approach as a starting point. Rather than go through and build keyword lists on my own etc., is it feasible and smart to simply spy on my main competitor and pursue the same keywords, maybe trying to improve on ad copy? Or am I being too simplistic?
      All is fair in love and war and IM.
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  • Profile picture of the author turbohips
    along ethical lines but i've thought about making key words of competitors name with a link pointing to me instead lol. your thoughts?
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