SEO Case Study

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I currently have four articles that have 1,500 words or more (per article) that resides on my four year old website. I am writing more posts in the coming weeks.

I am focusing on long tail KWs as my main kw phrases.

Wordpress is my CMS. I am using Yoast plugin.

Here is the problem. My articles are indexed (I check them with "site:URL") - However, these things aren't even ranking in the top 400.

Just wondering if anyone else had issues like this in the past.
#search engine optimization #case #seo #study
  • Can't relate to the issues - but what are you ranking your main homepage for? Not specifically the articles, but does your domain rank anywhere for its niche?

    Do you have a solid backlink profile for your homepage? Are your articles targeting keywords in the same niche as your homepage?
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    • my index page does rank. It's the articles within my blog that doesn't rank. The articles are also targeting KWs in the same niche as my index page
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  • Banned
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    • Reasons, why the article isn't ranking well, could be different:
      1. Problems with the structure of the article;
      2. Poor linking strategy;
      3. Problems with Readiness in accordance with Yoast Plugin;
      4. Little amount of high search volume keywords;
      5. Headline without main Keyword;
      6. Little amount of backlinks with high PA, DA.
      I recommend you pay attention to the abovementioned metrics and improve
      it.
  • Links in will help you, letting Google know these articles are worth linking to.

    Guest posting on top blogs in your niche helps to get links in. Posting genuine comments - linking to these articles - can help too....not from a direct SEO perspective since comment links are No Follow, but by the friends you make through commenting. Some of these folks will link to these articles on their blogs, giving you Do Follow juice. All about generously and patiently building friendships.
  • I'll echo Ryan and say that you should build up your link profile.

    But something else to consider is that if your homepage is ranking well and these posts are not, it could be an internal linking issue.

    Are your blog posts easily crawlable from the homepage? One easy way to make sure is to create an HTML sitemap and include your blogroll there. This should have the most recent posts only 2 links away from your homepage and it will also pass some topical authority to those posts.

    Internal linking is something you have 100% control over and it could help. Go for the easy, low hanging fruit solutions before you spend a lot of effort building links.
  • There are too few elements to really understand what is your issue about but I'm pretty sure that's only four articles that are not enough to get to rank in Google
  • Those articles aren't going to rank all by itself. Your audience needs to be sharing and linking to the articles to get ranked unless you have a really high DA.
  • Yes, it depends on several factors. Cross check the quality, duplicate issues, keyword integration and than linking strategy. You can add info-graphics, pics and other media to make it more attractive.
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  • You received great answers so far! It could be an internal linking problem (homepage linking to articles).

    Also, you could probably send more links to the targeted articles. You want good quality (strong authority and relevant to the topic) links.

    Another thing that I would do is send traffic to this article. I would do this with natural techniques, not click farms or fake artificial traffic.

    Finally, I would probably increase the length of your article. Your competitors that rank higher than you probably have more content. Using the "skyscraper article" method is good to eliminate the noise of your competitors. Having a table of content for this kind of article is good for user experience (UX) and for internal linking with LSI keywords that are close or complementary to the keywords you want to rank for.

    Wishing you the best!
  • Are you using the Premium addition? The features for premium users helps a lot. Make sure you are using the readability and the cornerstone features. Edit your articles to follow the plugins advice and your articles should see some SEO growth.

    Also, how old is your site, and how difficult are the keywords you are trying to rank for?
  • There is no reason you should be ranked higher than other competitors if you just do Onpage SEO without Offpage SEO.
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  • I am in a similar position, but my site is quite new. About 30 articles of 1,000 to 3,000 words each, all professionally written. Niche is health but easier to rank for keywords. Many keywords now ranking around 40-50 and getting maybe 20 organic visitors per month, but finding it difficult finding backlinks. Health niche seems tough to get backlinks.
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  • Yes it is nice query that every blogger always search answer to it. After writing 1k to 2k words the article even not rank in the SERP. There are so many factors many described here. Let I would like to share the following process to get them rank in the google -




    1. Do the niche keyword research first

    2. Do the on-page of the website
    3. Go with the link building

    4. Do the social media share
  • Is there a link to one of the articles?
  • If i can give you a tip sometimes targeting long tail keywords isn't enough to rank fast. Once you find a keyword that you like, try to use Goggle command allintitle: and see how many website have that specific keyword in their title in this way you will evaluate competition in an easier way

    Also link and on/off site SEO matter but if your aim is to rank fast evaluate competition is the first thing to do
  • How competitive are your long tail keywords? Are they easy to rank? What kind of back links you have? And finally, how is your Google page speed insight for desktop as well as mobile?
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  • Good Evening,

    I read this question one week ago and is the sole reason I signed up for warrior forum. I don't remember everything I wanted to say then. So I'll just do my best to give you the in-depth answer you're searching for.

    1. Longtail Keyword Linking
    Long tail keywords are important for sites that do not have high metrics such as domain and page authority. You're doing the right thing there! Like everyone else has been mentioned you should look at building a quality backlink profile to not only your homepage but individual articles as well. Look for contextual dofollow backlinks. When linking internally and externally focus on other longtail variations of your longtail keyword you want to rank for.

    For instance:
    If your article is about "How to get your website to rank higher in Google" included in the post, more than likely will be a section about "Why ranking high in Google is important for SEO" and that second term should also be a link to that article. Many people are making the mistake of just linking to their post with keywords such as "seo" which is not beneficial seeing as the competition for that term is saturated (unless your efforts are based on local serps).

    2. The Right Redirects
    Another common issue I see is not having the right redirects setup. For example, Google is cracking down on improving the serp rankings for sites that are SSL certified (https://). If you don't have one I suggest it immediately. If you do, make sure your .htaccess file is setup to only propagate the https version of your website. If not there will be two variations on every single page on your website and the major search engines will not know which to rank due to duplicate content. You won't be penalized but you'll suffer from not appearing where you want to. There are other redirects you'll need to make sure you have:
    • http or https
    • www or non www (www.website.com) or just (website.com)
    • trailing slash or no trailing slash (website.com/)
    Believe it or not, if you don't - very early on - set your preferences you will have multiple variations indexed. Each of those three examples are their own separate urls, that's a lot of duplicate content your site could be generating especially if you have a lot of pages or posts. Set those parameters so that your site redirects to one variation.

    3. Unnecessary Tags in Posts
    No one wants to hear this unfortunately but wordpress has a big problem. The use of hashtags is often abused. Quite honestly, unless you have as much content as huffingtonpost I wouldn't recommend using tags in your posts at all. Otherwise you'll not only increase the amount of links on each page (Google doesn't like more than 100 total links on any given page) but you'll also saturate the flow of juice you pass to each link. If you don't have thousands of posts, the only other way I'd recommend using tags is if you create a series of something. Tags typically have low click through anyway, but if you have a series or maybe an eBook that's broken down into multiple articles the tag could be the title of the ebook. Now that tag page actually has content on it and that link is actually valuable to the serps for your keyword.

    4. Social Media Presence
    One thing the search engines are picking up on and which I don't see many people taking advantage of is your online presence. Most wordpress themes have built in website schema structured data which gives your the "same as" attribute to your social profiles. That tells the search engines that those links are related to you, but if you aren't posting on those platforms they won't be as valuable, the links back to your site won't be as powerful. Most social profile links are nofollow but that doesn't discredit the value it has. If you have 100 nofollow links from site with high DA and PA they are more valuable than 10,000 dofollow links from sites with no authority whatsoever. One tells the search engines how trust worthy your content is and the other flags your site as spam. Each time your share your article via social media you in turn create a backlink to your site, these backlinks are known as social signals. It's a Ping with the addition of a backlink and the more you have the better. With a powerful online presence you'll gain shares from more authority profiles and even get other sites linking to your content as a reference.

    I hope that information helps. Those are just some of the common mistakes I see people making and steps people overlook. There's a lot of work behind SEO those are just some of the more modern basics. If you're able to provide more information I can offer you more insight. I've ranked dozens of sites in the top 5 and 10 for high competition keywords. One of my personal sites generates a consistent $400 in Google Adsense just from organic search traffic. That's not much but in two years I estimate the returns will be far greater. Let me know if you have any questions, in the meantime if I remember anything else I'll let you know.

    Sincerely,

    D'Vaughn
  • Yes, it is a nice question. The article is also targeting keyword in the content as your homepage.
  • Tell you what. I'll go ahead and post my link right now.

    But before I do that - this used to be more of a web design / social media biz website. I just added the SEO feature on the business end since I had articles in my blog about SEO.

    MarkShrigley.com/blog

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    I currently have four articles that have 1,500 words or more (per article) that resides on my four year old website. I am writing more posts in the coming weeks. I am focusing on long tail KWs as my main kw phrases.