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Google vs Bing: A Detailed Comparison by Search Engine Journal

by WarriorForum.com Administrator
7 replies
  • SEO
    • |
A new article on Search Engine Journal reports that Google and Bing are the largest search engines that satisfy users' international needs everyday. This piece undertakes a detailed comparison of the two search engines.



SEO professionals typically focus on Google. That's probably fair enough, given it's the world's most popular search engine. Is it worth optimizing your site for Bing users, too?
  • Market Share: In February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%.
  • Functionality: From a search functionality perspective, the two search engines are similar, but Google offers more core features: Both allow text search, video search, image search, maps, news, and shopping. However, Bing falls short on books, flights, and finance.
  • Size of Index and Crawling: Google says: "The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size." Bing hasn't released similar figures. However, this search engine index size estimating website puts the Bing index at somewhere between 8 to 14 billion web pages. Bing says: "Bingbot uses an algorithm to determine which sites to crawl, how often, and how many pages to fetch from each site. The goal is to minimize bingbot crawl footprint on your web sites while ensuring that the freshest content is available."
  • Mobile first: Google has a mobile-first index, while Microsoft Bing doesn't plan to apply a mobile-first indexing policy.

Where Bing is Equal, or Even Ahead of Google
  • User Interface & Tools. Google has a simple interface that many people find easy to use. Bing is arguably even more visual and intuitive.
  • Tools. Google and Microsoft Bing both have decent keyword research tools that offer insights into performance. Google perhaps falls behind regarding the data it provides in Google Search Console.
  • Bing Webmaster Tools. Bing provides SEO Reports. They contain common page-level recommendations based on SEO best practices to improve your rankings.
  • Image Search. Microsoft Bing may have a leg up on Google by providing higher-quality images.
#bing #comparison #detailed #engine #google #journal #search
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  • Profile picture of the author fastreplies
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Journal reports that Google and Bing are the largest search engines that satisfy users' international needs everyday.
    LOL, do I or any of you need "Search Engine Journal" to tell us that?

    Oh gee "Search Engine Journal", thanks for keeping us intellectually fit.



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  • Profile picture of the author Brackwom
    I always prefer Google over any other search engine. I don't think bing is as effective as Google.
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  • Profile picture of the author Melisasmith
    Google is much better than Bing in every aspect.
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  • Profile picture of the author Arun Soni
    More than 85% users around the world use Google and Bing only 5% +
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  • Profile picture of the author zachyzerman
    Yes, Google is the best among all other search engines I have used.
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  • Profile picture of the author Mark Singletary
    After my Edge had to be reset a couple of weeks ago, I purposefully left the default search engine to Bing to use it and learn more about it.

    There are some things I like from a user's perspective compared to Google. But it seems to me that there is a lot more data on Google. There were a couple of times where I couldn't find anything useful with a search on Bing, so I switched to Google and immediately found what I wanted. Most of the time, though, there was no problem and Bing gave me what I wanted.

    Maybe it's a setting I missed but I do a lot of exact searches like "my name is Mark" and Bing doesn't honor the quotes. Again, maybe I missed something, but this is the default for Google. I don't like this at all.

    I gave up on Bing, for now and went back to Google. Temporarily. I still want to experiment with things, though, because I saw some gaps in ads and pages available for some keywords I was playing around with.

    I think just because Bing is not as popular as Google doesn't mean it should be cast aside. We're still talking about millions of users using a search engine run by one of the world's biggest and most successful companies. I want to learn and use Bing, if nothing else, because I am a longtime, diehard Microsoft fan.

    Let me figure out how to control the anxiety, shakes, and stop new ulcers from reproducing like rabbits and I'll go back for a second try.

    Mark
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  • Profile picture of the author mylifeinsuranceforelderly
    There is no comparison now. Google has invested a lot.
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