A new article on Search Engine Journal reports on how Googlers and SEO experts explain the impact Hummingbird eventually had on search.
Google’s Hummingbird Update: How It Changed Search
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A new article on Search Engine Journal reports on how Googlers and SEO experts explain the impact Hummingbird eventually had on search.
Google Hummingbird was a rewrite of Google's algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. It set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is.
The full article takes a look at what Google's Hummingbird update did, how it impacted natural language search, and what Googlers and SEO industry experts had to say about it. The Google Hummingbird update was put into place in August 2013 and announced one month later, in September 2013. It has been described by Google as the biggest change to the algorithm since 2001.
It was also described by multiple Googlers as a total rewrite of the core algorithm. Yet, despite the scale of this update, the immediate effect was so subtle that the update was largely unnoticed. It seems contradictory for an update to be both wide-scale and unnoticeable.
The contradiction, however, is made more understandable when Hummingbird is viewed as the starting point for subsequent waves of innovations that were made possible by it. The update was called Hummingbird because it is said to make Google's core algorithm more precise and fast. We all know what fast means.
Arguably the most important part of Hummingbird is the word "precise" because precision is about accuracy and being exact. As you'll see in the following linked conversations by Googlers, Hummingbird enabled Google to be more precise about what a query meant.
And, by moving away from matching keywords in a query to keywords on a webpage, Google became more precise about showing pages that matched the topic inherent in the search query. Former Google Software Engineer Matt Cutts described Hummingbird as a rewrite of the entire core algorithm. That doesn't mean it was a brand new algorithm but rather the core algorithm was rewritten in a way that makes it able to do its job better.
In a December 4, 2013 video interview, Matt Cutts said that the Hummingbird algorithm was a rewrite of Google's core search algorithm:
Some people think of Hummingbird as a component of Google's core algorithm, much like Panda and Penguin are parts of the core algorithm. Matt Cutts makes it clear that Hummingbird was not a part of the core algorithm. It was a rewrite of the core algorithm. One of the goals of the rewrite was to make the core algorithm better able to match queries to webpages and to be able to handle longer conversational search queries. Matt Cutts followed up by sharing that the precision and quickness of Hummingbird were present in 90% of searches:
Google Hummingbird was a rewrite of Google's algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. It set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is.
The full article takes a look at what Google's Hummingbird update did, how it impacted natural language search, and what Googlers and SEO industry experts had to say about it. The Google Hummingbird update was put into place in August 2013 and announced one month later, in September 2013. It has been described by Google as the biggest change to the algorithm since 2001.
It was also described by multiple Googlers as a total rewrite of the core algorithm. Yet, despite the scale of this update, the immediate effect was so subtle that the update was largely unnoticed. It seems contradictory for an update to be both wide-scale and unnoticeable.
The contradiction, however, is made more understandable when Hummingbird is viewed as the starting point for subsequent waves of innovations that were made possible by it. The update was called Hummingbird because it is said to make Google's core algorithm more precise and fast. We all know what fast means.
Arguably the most important part of Hummingbird is the word "precise" because precision is about accuracy and being exact. As you'll see in the following linked conversations by Googlers, Hummingbird enabled Google to be more precise about what a query meant.
And, by moving away from matching keywords in a query to keywords on a webpage, Google became more precise about showing pages that matched the topic inherent in the search query. Former Google Software Engineer Matt Cutts described Hummingbird as a rewrite of the entire core algorithm. That doesn't mean it was a brand new algorithm but rather the core algorithm was rewritten in a way that makes it able to do its job better.
In a December 4, 2013 video interview, Matt Cutts said that the Hummingbird algorithm was a rewrite of Google's core search algorithm:
Some people think of Hummingbird as a component of Google's core algorithm, much like Panda and Penguin are parts of the core algorithm. Matt Cutts makes it clear that Hummingbird was not a part of the core algorithm. It was a rewrite of the core algorithm. One of the goals of the rewrite was to make the core algorithm better able to match queries to webpages and to be able to handle longer conversational search queries. Matt Cutts followed up by sharing that the precision and quickness of Hummingbird were present in 90% of searches:
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