Spent Over $120k With Google - What I've Learned

Google is like a beautiful girl friend with a bad attitude or a handsome boy friend that likes to look at other girls.

You know that you should be looking for other options, but you just get sucked in every time that they smile at you.

I've spent well over 120 K. on Google advertising just in one account. I also have accounts with Yahoo MSN and other advertising sources but Google has really given me the best return on investment over the past few years.

But what I realized is just like that beautiful girl friend, you are going to eventually get slapped again!

The other thing that I've learned is that when you're doing advertising it is very important to look at the terms of service because this could be the difference between you having a very profitable business and losing your shirt.

I know this may not be popular either but I always make sure you have separate accounts for my different businesses. If you're helping to manage a real estate business it doesn't make sense to have that in the same account as your affiliate marketing business.

It's perfectly fine to have separate accounts for different businesses especially if you're not the owner of both businesses.

All of my best converting keywords are name brand keywords. What I mean when I say name brand keywords people places and things.

For example, if you're going into the weight loss niche, using the keyword weight loss is one of your keywords is not going to get you that far.

For the most part you can't use namebrand keywords in your ads but you can bid on them. a good example of the name brand keyword in the weight loss and niche would be JennyCraig.com.

Using domain names over the years that added thousands of additional leads to my lists.

What have you learned from using Google Adwords or other forms of pay per click advertising?