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Despite Google peeing me off no end...

by roadwarriorhawk
4 replies
  • SEO
    • |
I wanted to know how long it typically takes to see CPC start going down?

What are the main contributing factors to get lower cpc's for expensive kw's?
#end #google #peeing
  • Profile picture of the author Shaunman
    I wanted to know how long it typically takes to see CPC start going down?
    CPC keeps trickling up higher and higher.

    What are the main contributing factors to get lower cpc's for expensive kw's?
    CPC is based on what the people with the biggest budgets are willing to pay. The only way you could lower it is to get rid of the demand.

    You might want to look for long tailed kws. For example "buy shoes" might be expensive but what about "buy designer shoes." Remember there is no limit to the amount of kw's you can go after. Going after 100+ long tailed kw's will add up and be less expensive.
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    • Profile picture of the author roadwarriorhawk
      Originally Posted by Shaunman View Post

      CPC keeps trickling up higher and higher.
      I was under the impression that google rewards you with lower cost per click if you have things like good ctr?!

      Just wanted to know how long the typical wait is before its anything significant.

      hmm...but, maybe never then...
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      • Profile picture of the author dburk
        Originally Posted by roadwarriorhawk View Post

        I was under the impression that google rewards you with lower cost per click if you have things like good ctr?!

        Just wanted to know how long the typical wait is before its anything significant.

        hmm...but, maybe never then...
        Hi roadwarriorhawk,

        Just ignore that guy, he gave you completely erroneous information.

        I typically see an adjustment after 1000 impressions for a given keyword. The better your Quality Score the lower your bid needs to be, relative to your competitors'. Your relative CTR makes up about 60% of your Quality Score, so be sure that you optimize your ads for maximum CTR.
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        * Get Results - Outsource Your PPC Management |
        *         Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author paulgl
    Your ads need to be relevant. Dang relevant for the keywords chosen.
    I mean so relevant there is no doubt. That means also filtering for
    negative keywords. That's probably one of the most underlooked
    problems. You yourself will need to experiment what ads work for
    certain keywords. And ones that don't. You want your ads showing
    only when you are more likely to get a click than not. Then and only
    then can you really expect to get a high click through rate. And that's
    what you want. How long is entirely up to you and your campaigns.

    The tips could fill a book. And there are many out there. Those are
    two of what I think are the best to start with.

    Maybe people don't realize that the more clicks you get, the lower the
    cost will be. It's because google is no fool. Contrary to popular belief,
    they actually look out for ad clickers. And they actually want successful
    adwords campaigns. But to say google adwords can be a mega-beast would
    be an understatement.

    The word "relevancy" is not to be taken lightly. Some users are so all over
    the map, and wonder why they fail.

    Google does try and sucker people into adwords, thinking it is something that
    can be done on a low budget. The truth is, "low budget" and adwords can
    lead to frustration for a lot of people.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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