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Larger Volume Duplicate Syndicated Content Vs Fewer Original Content On Your Blog

by Dele
7 replies
  • SEO
    • |
Hi All,

Which has more bite (SEO wise)?

Using "larger" number of duplicate syndicated content or "fewer" original content on your website blog.

I say "larger" and "fewer" against the background that you are unlikely to be able to produce as much original content for your blog relative to the volume of duplicate syndicated content that you can have placed on your blog.
#blog #content #duplicate #fewer #larger #original #syndicated #volume
  • Profile picture of the author christopher jon
    Syndicated content isn't going to hurt your site or SEO efforts.

    The problem with syndicated content that I never see mentioned is if you are expecting that content to rank, you are competing against every other site that is using the same content.

    So, you are now fighting two battles. You're trying to rank those articles for keywords and you're also having to deal with your hundreds (or thousands) of cyber twins.

    What it comes down to is the site with the most SEO muscle or webmasters who puts in the extra effort to help their syndicated content rise above the fray.

    But with that said, you can use a large amount of syndicated traffic to pull in traffic.
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    • Profile picture of the author Dele
      Originally Posted by christopher jon View Post

      Syndicated content isn't going to hurt your site or SEO efforts.
      Why then does Google harp on original content?
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  • Profile picture of the author christopher jon
    Why then does Google harp on original content?
    Because they would prefer the internet to not be polluted with repeat copies of the same content. But that doesn't mean it's going to hurt your site.
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    • Profile picture of the author Dele
      Originally Posted by christopher jon View Post

      Because they would prefer the internet to not be polluted with repeat copies of the same content. But that doesn't mean it's going to hurt your site.
      But don't you think since that is what Google would prefer, it would naturally favor those who do that and "penalize" those who go against that.

      As an example, Google rejects landing pages for Google Adwords quite often simply because such pages are not comprised of original content.
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    • Profile picture of the author paulgl
      Google does not harp on original content.

      They harp on providing useful content to your visitors.

      Neither syndicated content nor original has an advantage if
      one were to target appropriately. It comes with authority.
      New sites have a tough time, just because of the authority
      factor.

      That's why LA times does an AP article and gets #1, even
      though same article is on AP. And 99% of the other newspaper
      and news sites have the same thing. You could say the same thing
      for NY times, Reuters, etc. At any given point in time, any site
      in the mix could be #1.

      It's not about original or not. It's about what one has done to their
      site to make google think it's the site of the moment. For a new site,
      that may take time, original content or not.

      Choose whichever content you want and get visitors to value you.
      Seems like I say this more now: That's the way google says to do it!

      Paul
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  • Profile picture of the author cashcow
    Syndicated content isn't going to hurt your site or SEO efforts.
    Exactly, which is why you can do BOTH! Put original content on there and syndicated content - doesn't have to be either or.

    Lee
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  • Profile picture of the author Dele
    What do you think of this from the horse's mouth

    "Scraped content    : Some webmasters make use of content taken from other, more reputable sites on the assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy. Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site. It's worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results. "

    Again from the horse's mouth

    To conclude, I'd like to point out that in the majority of cases, having duplicate content does not have negative effects on your site's presence in the Google index. It simply gets filtered out. If you check out some of the tips mentioned in the resources above, you'll basically learn how to have greater control about what exactly we're crawling and indexing and which versions are more likely to appear in the index. Only when there are signals pointing to deliberate and malicious intent, occurrences of duplicate content might be considered a violation of the webmaster guidelines.

    N.B. Emphasis is mine
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