9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

A SEO dilemma

by NewtoIM
8 replies
  • SEO
    • |
Hi Everyone,

New to Warrior Forum and Internet marketing. I've studied a lot from the gurus, and I have a SEO problem I'm hoping someone can help me with:

I purchased two domains - one for SEO purposes - that has great traffic potential (and an easy ability to get to Google #1 for the term), and one for branding... of a character.


The problem is that the SEO site is an awkward phrase - and quite difficult to remember - despite all the massive searches done through Google for it. So I created a character along the lines of Travelocity and their "gnome". It's a character that has little to do with traveling, but when people think of Travelocity, they'll think of that character.


My dilemma is that I wanted to brand my Facebook Fan Page, Twitter account, YouTube channel, anchor tags, and everything else as the "gnome", which would be much easier to remember. However, this defeats the purpose of having this great SEO site sitting there with just some articles and no juice/backlinks coming in.


My "gnome" site is solely one page - which is a squeeze page. The whole point is to get people to this site so they will sign up for my free report - and I can later sell to them. The purpose of the awkwardly phrased SEO site is to get free, type-in Google traffic - even though I plan to point all backlinks to the "gnome" site for simplicity's sake.


Also, I wanted to keep the sites separate - so people who get my free report can only find out about the wealth of knowledge sitting on my SEO site by signing up for the free report.



How do I sort this mess out - while making it easy for people coming to the site(s)? Your help would be really appreciated!
#backlinks #branding #dilemma #google traffic #seo
  • Profile picture of the author Adam Roy
    That is a very, very interesting question I might say.

    I'm not even sure exactly what you mean.

    What do these 2 sites have in common?? Your weird phrase site and the gnome site?

    It would be pretty cool if you made that little gnome a random POPUP for the weird phrase site
    Signature
    {{ DiscussionBoard.errors[2570532].message }}
  • Profile picture of the author NewtoIM
    The two sites have mortgage-like issues in common. So the cartoon character would be called something like "The Mortgage Helper" - for branding purposes, and the other SEO site is worded like "bad mortgage relief help" - which has nothing memorable about it.

    I realize characters help sell things. So it would be like "Jack" from "Jack in the Box" commercials giving mortgage help, but for "bad mortgage relief help" his name is not in the domain.

    I want people who would type in the similar "bad mortgage relief help" in Google to find THAT domain, and for people on social media sites to see something like "The Mortgage Helper" and click on the backlinks accordingly.

    But again, I would be sending all backlinks, Ezine articles, and all SEO juice to "The Mortgage Helper" site, which is easy to remember - and has my squeeze page, while the "bad mortgage relief help" website unfortunately gets left behind, which I cannot have.

    Hopefully this is clearer now.
    {{ DiscussionBoard.errors[2570571].message }}
  • Profile picture of the author D Baker
    I am really sorry but I am not following... Why do you need that character site? How will people find that site and get to it ?
    Signature
    SENuke Review
    SENuke XCr Review
    Article Builder
    Unique Article Wizard
    {{ DiscussionBoard.errors[2570619].message }}
    • Profile picture of the author NewtoIM
      The character site is something that is memorable - and will help me sell the mortgage stuff. Characters help sell. Think Jack in the Box, Ronald McDonald, Geico Gecko, The Burger King, etc. It's something that puts a "face" to the product - even though a clown has nothing to do with selling hamburgers.

      People will find that site through Facebook fan pages, Facebook advertising, YouTube videos that link to it, etc.
      {{ DiscussionBoard.errors[2570814].message }}
      • Profile picture of the author patflynn
        Hi NewtoIM,

        I believe I follow what you're saying, but why can't the character be the character you want it to be on the "target keyword" SEO driven website?

        You'd have one website, and not have to worry about managing the two separately. You could then drive natural, organic traffic to it, as well as traffic from all of your article marketing and other marketing efforts.

        Just think of FreeCreditReport.com - totally a keyword driven domain name and brand, but they make a "character" with the band that plays on the commercials, and it becomes very memorable.

        Geico and the Geico gecko are one in the same. Aflac and Aflac's duck, and even the gnome for travelocity.

        Keep it all one your SEO driven site, and turn that "weird phrase" into something memorable with your character. A brand.
        {{ DiscussionBoard.errors[2570843].message }}
      • Profile picture of the author yukon
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[2570869].message }}
        • Profile picture of the author NewtoIM
          Yukon: I guess you are right. Clown and hamburgers do have a lot in common.

          Patflynn: Great idea. I understand the FreeCreditReport.com example you are talking about. But I wanted to separate the sites so one, the character, would have a squeeze page where people have to sign up to get a free report. The SEO site, on the other hand, would have articles and videos waiting for them only after they read the free report - and they find out about it.

          If I put the squeeze page on the SEO site, then they'll have access to all that info already. I guess I can live with this. But my follow up question is:

          If I have WeirdMortgageHelpPhrase.com/squeeze-page1 , and I link to this specific squeeze page URL on all my marketing efforts with clean anchor text, does that dilute the juice coming to the main domain? Should I not do this?
          {{ DiscussionBoard.errors[2573745].message }}
  • Profile picture of the author NewtoIM
    BTW: Should I use the character's name in Facebook, Twitter, and YouTube marketing - with a link back to the hard-to-remember URL? I want to incorporate the character somehow, and I'm wondering if this is the best bet.
    {{ DiscussionBoard.errors[2575901].message }}

Trending Topics