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When using Google's Adword Keyword tool, by default it orders the results by relevance. Does this order relate directly to the perceived relevance of words used in Google's ranking algorithm?
To clarify, I know that the keyword tool shows LSI keywords, but I want to figure out if when sorted by relevance in the tool, if that is the same order that Google uses itself.
If not, then by what algorithm or means are the words sorted in the keywords tool? Surely their rank by order of relevance is not arbitrary?
My point is that I don't see why Google would use one set of LSI keywords for their search results and then give us a different set ordered differently by relevance in their public keywords tool. Since it is an Adwords tool, wouldn't they want you to be as best equipped as possible?
The whole basis of this is to understand whether the Google Adwords keyword tool should be used as a reference or as an answer.
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