Targetting a new keyword = new page?

by
chini
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I have a wordpress blog, and i want to target a new keyword. So basically I'm going to create a new post/page and optimize it using Platinum SEO, and add the keyword to the end of my url. From there i will add external links to boost authority and page rank. Is this how the pro's would do it?

However should i direct these external back links to my homepage or the actual page im optimizing around this new keyword
#keyword #page #targetting

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