Silo Arcitecture Linking Question

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I think I have the silo/theme idea down pretty well, but there's one question I have that hasn't isn't clear about exactly what links to what.

So for example.....

I have parent page called "Stop Dog Barking"

under that there is "Stop Dog Barking in the Crate"
"Stop Dog Barking at Night"
"Stop Dogs Barking at Other Dogs"
"Stop Dog Barking on Walks"
"Stop Dog Barking When Left Alone"

1. Should every page in the silo have a link to ALL the other pages in the silo?

So.. "Stop Dog Barking" would link to all the others?

All the others link back to "Stop Dog Barking"?

Each page links to every other page in the silo?

Essentially each page in this example silo structure would have a total of 6 links?

Please let me know if I have this right!

Thanks!
#search engine optimization #arcitecture #linking #question #silo #structure #works
  • Banned
    Yes link to the other pages in the silo, on each of the individual silo pages.

    The reason I'm saying yes is, you'll stand a better chance at getting multiple listings in the SERPs for your keywords.

    Two or three links in the SERPs for your keyword is a heck of a lot better than a single link for the same keyword.

    You don't want a bunch of unrelated junk on any of the pages in the silo, things like latest post, etc... Keep the silo theme tight.

    • [ 28 ] Thanks
  • Good Chart Yukon
    • [1] reply
    • Banned
      Thanks, that's yed graph editor in action.

      That software kicks @ss when making graphs, I use it all the time to map out my sites, just makes on-page seo easier when you start out with a plan.

      The software is free btw.
      • [ 15 ] Thanks
      • [1] reply
  • nice, i did not know that the articles have to link back to the category
  • Silo structure is not difficult to understand
    what is difficult is programming wordpress to do that

    the default structure of wordpress completely screws up Silo Structure
    most plugins that work, (I have only seen a few) are expensive

    I currently use
    Clickbump which can easily be structured for Silo
  • Yukon, you're amazing! VERY good insight into this.....

    One last question --

    Where is the best place to insert links on a page when siloing? I'm asking because sometimes it may not look natural to readers with a bunch of links stuffed in the main body content.

    What about anchor text?
    • [1] reply
    • Banned
      Thanks,

      You have a few options for the location of the links on the pages:
      • Links in sidebar
      • Links in content
      • Links below content (recommended/related post)
      • Links in CSS3

      Links in the sidebar are ok, the catch is getting WP (Wordpress) to only display a list of links in a single category of the page your currently viewing. That might not sound like a big deal, but that's what controls your silo from leaking out in random directions.

      Links in content are ok, like you mentioned your not going to want 30 supporting page anchor-text URLs spread out over a 500 word article, that would be horrible as a user experience.

      Links below content as related post would be ok, with maybe 10 or less anchor-text links.

      Links in CSS3 is a very good option that will allow you to do simple things like tabs. Each tab can hold a large number of links for example you might have 30 supporting pages (just an example), then you could do something like this in CSS3 code:

      CSS3 Tab Demo here, notice the 2 tabs, more importantly notice the 2nd tab that has hidden content until you mouseover the 2nd tab title.

      Now notice how both CSS3 tabs show all the tab content inside the Google Cache here.















      Bottom line is everything needs to be user friendly & also perform well in seo.

      []
      None of the text in the screen shots above matter, what's important in the CSS3 tabs is the ability to add links in a user friendly way & seo at the same time. Those links in the 2nd tab are all on the same page as your content will be, per individual page. The tabs don't pull data/links from a remote page, they pass authority as If the CSS3 tabs didn't exist.
      • [ 1 ] Thanks
  • Yukon,

    Is the minimum amount of supporting pages you do for a landing page usually going to be 10? Even if you're trying to target 30+ keyword phrases in a niche?

    Or if you're targeting 30+ keyword phrases, will some of the supporting pages be targeting some of those keyword phrases?
    • [1] reply
    • Banned
      That number (10) is not set in stone, that's why I said before, it all depends on how tough the competition is for the keyword in the SERPs.

      Ten supporting pages is what I try to start out with only because I'm not sure what's going to happen in the SERPs before I ever build the first page in the silo.

      If your going to a fight (SERP competition) might as well come out swinging.

      Also look at it like this, even If you could get by with creating 5 supporting pages & those 5 supporting pages along with a few external backlinks put your page at the #1 SERP position, there will be a day when new players step up & try to take that #1 SERP position away from you. Your 10 supporting pages just creates more work for the competition, they might see your serious & walk away from the keyword. A lot of people in IM are lazy, take advantage of that & build a solid tightly themed group of supporting pages to help hold your SERP position.

      My point here is, get ranked, then top it off with a little extra work (supporting pages, quality external links), think long term, a little work now creates less work later.

      Keep in mind it's all about the competition, If some webmaster is ranking #1 in the SERPs for a very profitable keyword, I guarantee they will be watching everyone on page #1 & probably page #2 in the SERPs to see If anyone is moving up the SERP ladder fast. Nobody wants to lose a #1 SERP position, especially If it's very profitable for them. The competition will keep their guard up, they would be crazy If they didn't. Make them nervous with some authority.
      • [ 1 ] Thanks
    • Banned
      [DELETED]
  • Yukon,
    Your 10 supporting page for the Silo Landing page, Those are kw optimized Onpage SEO? For the kw they are targeting? or no

    Btw I bookmarked this thread
    Its not easy to find Silo structure logically explained, believe me I have tried

    Basically the way I understand it the Silo Landing Pages are just categories, (or they can be viewed or structured this way) but the supporting pages should only link to the main Silo landing page, and not out of the Silo. But they can also link to each other right? as long as they dont break the silo with their links? That is how Clickbump does it

    Each category (silo landing page) . each supporting page within the silo has a list of the other supporting posts within the silo, and also links back to the main Silo landing page, but NOT to any other posts outside of that Silo

    I know the supporting pages link back to the main silo landing page
    However I am not sure. Do they also link back to the Root Domain page? or should they, I should ask
    • [1] reply
    • Banned
      Yes, those Silo landing pages are your target pages to be ranked. The supporting pages will still rank on their own for longtail keywords (extra traffic/$$). A lot of times you can get those supporting pages to show for the same keyword (double/triple SERP listing depending on competition) with little effort other than they are all themed keyword pages & tightly grouped (silo).

      When your setting up WP themes the Category page template is pretty much the easier route to take for the silo landing page IMO. Remember that WP-Category page is a web page just like any other web page on the net, it's up to everyone what they do with it (how they display content, links, etc...).

      Yes, keep all the links contained in the individual silo. If you need to link to page XYZ, chances are page XYZ should have been in the same silo to begin with, why link to unrelated pages (other silos)?

      Obviously having a link on every single page back to the Index page is a good user experience, there are ways to mask that link & only make it available for human traffic to control link flow.

      Example, the nets most popular font site (here) has a large number of links only available to human traffic. Notice on most pages at dafont, they have a lot of category anchor-text links in the header of each page.

      Then check the Google Cache (text version), those links don't exist (all the links in the red box + ABC... links). That example is controlled by javascript.

      They controlled the links & at the same time created a good user experience.

      Just in case anyone doesn't already know, dafont is the most popular font site on the net & ranks #1 in the SERPs for the keyword font.
      • [ 1 ] Thanks
  • Thanks Yukon.
    I would assume that for making those internal backlinking sites to support each main silo landing page, there really is no time constraint, in other words you could add 10,20, 30 a day no problem . (I hope)
    thanks again for all The Silo tips

    I think most board members just pass right by threads like these, not realizing what they are missing as far as backlink power

    btw Yukon, what is your take on the relative importance of Silo backlinks
    as opposed to external backlinks to the Silo landing page? Are the internal silo links more important?
    • [2] replies
    • Banned
      Exactly, no time constraints on any of this.

      That's what I like about silos & mapping out my site structure with yed editor. Things happen all the time that can throw a wrench in your work flow (creating supporting pages, landing pages, external backlinks, etc...), we all have offline lives to work into our schedules (family, etc...).

      With silos & yed editor I can create a plan/map of exactly what I need to do today & in the future. So If I have an offline emergancy to deal with & I can't get back to my online work in a week or so, it doesn't matter, I have my yed graph that will visually show me exactly what I need to do. It's also easy to expand in the future.

      IMO, it all brings order to the IM chaos.

      As far as internal/external backlinks, they both are equal, you need both IMO to let Google know that very related pages link in/out of the silo. Google loves the whole themed keyword thing, you can see that in action on the SERPs (related search phrases).
    • Would this be possible/profitable or even work for CPA ?
      • [1] reply
  • Hi Yukon. Your answers are always very detailed and easy to understand. Btw. do you have Google Alerts set for the keywords "silo structure"?

    I am building a website following these principles and I have links to my homepage in each and every post in the website. I just use a keyword rich anchor text instead of "Home". Do you think I should make those links nofollow? I thought it was a good idea to have my main keyword linking to the root domain always as it would increase my internal linking power. Maybe I am wrong.

    Thanks
    • [1] reply
    • Banned
      Thanks Alex,

      No I don't have Google alerts setup for "silo structure".

      Is the link pointing at the Index page inside an article, or is it in the header or footer of the page?

      If you are only targeting a single keyword I don't see anything wrong with it. If you decide to expand & create more targeted keyword landing pages I would reconsider how you handle global links. For example a privacy policy link on every single page can be wrapped in an iframe in the footer. The traffic will see the link as a normal hyperlink, Google will not count the link as diluting the page, you can verify that iframe comment on a Google Cache text only page, the content of the iframe won't show on the cache page.
      • [ 1 ] Thanks
      • [1] reply
  • Yukon,

    Can't wait for your 'Wordpress Silo' to be ready but hopefully it comes with a detailed explanation of how to set one up and other detailed info because some of the info you're posting about silos is going over my head...

    iframes in footers, using javascript/masking links for link flow, etc.
    • [1] reply
    • Banned
      Hey brittlesnc,

      Sorry about that, sometimes I get carried away & start rattling off about stuff assuming everyone has already done these things.

      Sometimes I'll be talking about IM things to my wife, I'll be steady talking & look up & she'll have that look "What in the world are you talking about?" lol.

      To answer your question, yes, I'll include details on masking links. Thanks for pointing that out.
      • [ 1 ] Thanks
  • Yukon, thanks all the tips
    If I have asked this question before, apologies

    lets say you find a kw with VERY low competition, the top 2 sites on google have less than 10 backlinks, maybe even 5 or less

    Now, if it were you , would you risk having too many top rated pages? if you lets say put a silo landing page supported by 10 articles? Wouldnt each of those theoretically rank? and since there are so few backlinks for the top 5 sites, wouldnt that look spammy to rank so many pages (assuming that happened)

    Of course I guess that
    all the backlinks coming from OUTSIDE the site would only be pointed at the Silo landing page, so that page would probably be the first to rank, but. all this is new to me.

    I have a bunch of kws that < I am not joking the top 3 sites have less than 10 backlinks, so thats why I am thinking hmm does the silo need that many supporting pages
    • [1] reply
    • Banned
      I'm not sure I follow that first question (risk to many ranked pages).

      The landing page is the target page to rank for your best keyword in that silo. By best I mean best targeted traffic for that silo root keyword, example, stop dog barking. Targeted traffic equals more money in your pocket at the end of the day.

      Yes, the supporting pages will also rank on their own in two ways. The supporting pages a lot of times (especially on very low competition keywords) create double/triple SERP listings below the silo landing page in the SERPs for the landing page keyword. That's just a huge bonus (extra traffic) & you know for a fact that keyword has reached real authority in the SERPs.

      Google doesn't hand out double/triple SERP listings for a single keyword to just any old site. Google allows double/triple SERP listings when they find a site that has multiple interlinked 100% related web pages that are very focused on the keyword. That also depends on competition, you won't see everyone on the first page with double/triple listings, it's just not going to happen.

      The second way the supporting pages rank are individually per longtail keywords, you'll defiantly pick up traffic with each individual page in the silo, both landing page & supporting pages. So don't think that the supporting pages won't bring in extra traffic, because they will. Also, those supporting pages need to be very focused on the landing page keyword but not in a spammy way, you want to pick up the longtail traffic, so stay on topic with related keywords.

      Don't think of supporting pages as just work, look at them as free traffic.

      Backlinks, don't only build backlinks pointing at the landing page, that's not a good idea. Every single page in the silo needs external backlinks pointing at them.

      Don't panic...

      My rule of thumb is to split 50/50 on the external backlinks, that's just a rough estimate, don't start counting links. Example, I'll point roughly 50% of the backlinks at the silo landing page & the other 50% divided between the silo supporting pages.

      Keep in mind you need to track every single pages traffic (Google Analytics, etc...), If you see a supporting page pulling in a lot of SERP traffic for a longtail keyword, that's your signal to reevaluate that longtail keyword & take action to keep that page at the top of the SERPs for that longtail keyword.

      Supporting pages are good for several reasons, I've already listed two. Another good thing about supporting pages is like I mentioned above. You can use supporting pages in your silo to fish for related traffic in the SERPs & support a silo landing page at the same time.

      My suggestion is, If you know the keyword is very very low competition then build at least 5 supporting pages, get the landing page ranked #1 in the SERPs. If that #1 SERP position over delivers on traffic for what you expected then bulk up on additional supporting pages & external backlinks (50/50). Make that landing page rock solid in the SERPs so it doesn't drop so easy when new competition starts targeting the keyword, because it will happen sooner or later.
      • [ 2 ] Thanks
  • If there is a semantic connection between one silo subpage and the subpage from another silo should you link them? Logic says yes cause if its related link it.
    • [1] reply
    • Banned
      Yes logic says link If it's related, If it's 100% related it should be in the same silo.

      If you absolutely need to cross link into another silo, I would link to that 2nd silos landing page only. That 2nd silo is your strongest authority page in the silo. You don't want to mix silo supporting pages with each other, then you start creating chaos within each silo & diluting everything (like a regular blog ).
  • Yukon, Thanks I thought I had a rudimentary Understanding of Silos and I guess I did, but after your tutoring lessons in this thread I have a much more detailed understanding of some critical issues I was not yet clear on. I have a lot to learn, but without threads like this , it would take me tons more trial and error, Thanks friend for taking the time to post on this thread, I sure appreciate it
  • Hi Yukon,

    Just come back to this thread, you really have been the hero of this one!
    Continuing what has been said with the structure, what permalinks do you suggest we use?

    /%category%/%postname%/ - would seem to be the obvious setting here.
    But thinking about it i have the following issue, that 'green' (parent silo) landing page would result in the URL:
    http://domain.com/category/stop-dog-barking.

    Now to me, that looks rubbish from a user experience, no one wants to see 'category'
    I know we can get rid of this by just using the /%postname%/ permainks, but then for all the silo's sub pages you will not have the parent page within the URL.

    How do you do your authority sites?
    • [1] reply
    • Banned


      I use a plugin that removes the default .../category/... from the URL.

      WordPress › WP No Category Base « WordPress Plugins

      Install the plugin & it will fix that problem.

      [note]


      If you use this on an existing older site that has ranked pages in the SERPs, you will need to 301 redirect the old URL to the new URL.

      If it's a new site with no ranked pages you don't need to worry about any 301 redirects.
      • [ 3 ] Thanks
  • Yukon, that's exactly what i need, thank you so much!
    FYI, it's for a new site i plan to build

    Reallly appreciate the time you have given on this topic.
    • [ 1 ] Thanks
  • Yukon -

    If you're linking your posts back to a category page I'm assuming you don't no index category or tag pages?
    • [1] reply
    • Banned
      No, I don't NOINDEX Category pages.

      If your creating a silo theme, I would make the typical WP-Tag hyperlink on a blog post either plain text (no hyperlink) & point the tag page directly at the blog post (use the WP-Tag page as a one-way support page), or just skip the WP-Tag page altogether.
      • [1] reply
  • Hey Yukon and Kok

    You seem to have a difference in your silo designs: Both designs link back from the supporting page to the landing page, but only one design links from the landing page to the supporting page.

    What are the pros and cons of these two approaches ?
    • [1] reply
    • Banned
      His flow chart is only considering Google SERPs, my flow chart is built for human traffic & the SERPs.

      Why build a site only for the SERPs? If human traffic can't navigate the site they'll bounce.

      The whole point of ranking a page in the SERPs is for human traffic, doesn't serve much purpose If they bounce because they can't find navigation links.
  • Banned
    [DELETED]
  • Hi Yukon,

    I am now trying to set up an authority site based on this format, the layout is exactly what I am after. In principle it seemed pretty easy but as always, i have run into unforeseen complications.

    By setting my site up like this, I assume we should be using the permalinks /%category%/%Postname%

    Going by your example, i assume your green landing page for 'stop dog barking' is a category page. By doing this one of the posts within that category will turn out to be like this:
    http://domain.com/stop-dog-barking/s...g-in-the-crate

    ...and that's fine. Exactly as i want it.

    My issue is that for that green landing page you mention, that is the page I would want to rank for the term stop dog barking since i have supporting posts linking to that page etc.

    So we have 5 posts or so, all linking to the green category page which doesn't have a unique post on. It simply has a link to related posts or excerpts.

    What I am trying to achieve is having that green landing page showing as a unique post or page just like the 5 linking to it with the URL: http://domain.com/stop-dog-barking

    How is this possible? For me it is highly important that the green landing page is showing a unique page worth of content, not some pointless category page where it links to posts already showing in my sidebar or to anything else that is already available via another link

    Really have no idea where to go with this one!

    James
    • [3] replies
    • Of course the good 'ol WF has a great post on this topic.
      I have been educating all about the net and I have two questions with siloing.

      One is that I see different linking structures and I imagine a silo page performing two tasks.. to pass PR up the silo to the silo index page, to pass PR to the main domain index page.

      Now I was not considering having all of the silo member pages linked on every silo page. I was just going to pass like a closed linkwheel down the silo, one linking to the next, and the end silo page linking back to the top.

      I have read that some webmasters link the last silo member to the index of the next silo but that defeats the purpose to me.

      I never thought about all silo pages (in a silo) on each ember page.
      What is your take on this guys?

      I see a silo page as another entry point to the page, so I imagine having each silo member linking to the home page, also passing link juice to the home as well.

      Geeze this is long-winded, my other question I have is where to find your top silo keywords?

      Currently I am using Google KW tool and sorting my exact-local searches. Is Google giving me the related KW or is there a better tool?

      Google contextual also groups them into related batches, but I am wondering what is the best related keyword discovery tool for this purpose?

      WJ
      • [2] replies
    • Hey there. You need Thesis or Headway themes to do this. You can set the category page as you like (if you want the category page to actually have real unique content on it...to make it look like a post). Clickbump can also do this.
    • So I did a little bit of digging on this topic and came across two solutions, maybe. The first is a plugin called "category redirect to post or page." I haven't played with it much, but it sounds like a decent idea except that you might wind up with dupe content.

      The second is to modify your category.php file.

      Here's what I did:
      I replaced the code that usually serves up all the posts with code that looks at what category you're requesting and then serves up a specific post instead.

      That got content on the category page, but I didn't have a way to navigate. Turns out there are widgets that will display on posts in the same category as the one you're viewing. Problem solved.

      There are still dupe content problems that I haven't figured out how to get around. First, I can't figure out how to change the permalinks in the theme I'm using. Ideally, I would swap all permalinks to link to whatever page the viewer is currently on. Because I have no categories anymore and because my index page only displays one post, the current page is always the permalink.

      If I can figure out how to do that, I'm 99% of the way there. The only other bug I'm aware of has to do with my main content page. If I place it in its own category, I wind up with an extra navigation link that produces dupe content. If I place it in one of the other categories, the same problem. I bet I can modify the widget to not display that category, which would solve the problem.

      Whether all these mods are smart or stupid, I'm not really sure. Yukon, you're still reading this thread, I'd appreciate any feedback you might have.

      Edit2: Because I don't like sitting around, I set up 301 redirects for each of the permalinks that would cause a problem in my schema (that would be each post that is actually a category). Again, not sure if stupid or smart, but I figure that I can always finish the modificaitons properly and then not need the 301s.
      • [1] reply
  • I have built my pages in silo form in last couple days pretty stupid using a SERP ranking #3 site to screw around with .. Now I am researching if I want to make the links in my drop down menu nofollow.

    I am thinking about PR flow here and have each silo flow down and up .. the silo.
    All advice I have seen is every silo page links to every other page in the silo. I am wondering if each silo page should link home.

    I no-followed my home button already but should I nofollow the menu? Seems totally logical to me.

    WJ
  • I doubt thesis or headway can do a true silo

    Clickbump? yes they can, . As far as I know though, Clickbump is the ONLY wordpress theme engine capable of this


    its not as simple though as 1,2 3, silo structure. You need to study what a true silo structure is, so that you can ensure you turn off and turn on what needs to be turned off and on. Silo cant be learned in one day. It took me several months to really understand it

    by the way , Yukon is the resident Silo Expert. anyone here who learned it on the board learned it from him
    • [3] replies
    • Just a note, I'll be coding a perfect silo-ed (as per Yukon's instructions), SEO-d theme for Blogspot, and I'll share it for free to anyone who joins the WSO project of Packerfan here. I am in no way, shape or form affiliated with him, but when I saw that people can still post honest sales pitches which only promise hard work, I decided to help out (for people that don't have the thesis Theme).
    • Disagree it's 1,2,3 no problem sheesh I just never thought of spreading around the pr throughout the silo. I think of it like a linkwheel.

      I suppose having it all linking on all silo'd pages will be fine. I want to leak the PR from each page to the home page, tempting and might do it....
    • I just set up my first authority site using Thesis. Kinda follow a similar structure to what's been described in this thread. You need to play around with custom code a bit, but it's definitely doable and the site looks ****ing awesome! So excited!
  • This is a really informative silo linking thread, thank you to all the contributors! One thing that I have not seen covered is what to do with the necessary website pages, the "contact","privacy","disclaimer","TOS"??

    Can anyone share insight on how to handle these pages?

    Obviously they are not related to the silos so they would be breaking the "link leak" rule so what do you do with them? I thought about putting them in their own category/folder/silo (whatever you want to call it) and that makes sense to me but where would the links go for this?
    • [2] replies
    • Banned
      That's a good question & it totally depends on what your monetizing the site with. For example, If I remember correct the Google pdf for Adsense that was leaked mentioned something about turning on/off javascript, when a manual review was being done.

      Javascript is the best way to control link flow on a page, however I strongly suggest that you don't use javascript to create links to any pages that are required by the Adsense TOS (Privacy Policy page, etc...).

      For pages like the Privacy Policy that are required by the Adsense TOS I would simply do a NOFOLLOW on the link. The NOFOLLOW tag sucks as far as controlling PR leaks, but it's about the best you can do. I would also do a NOINDEX on the actual Privacy Policy page & similar page types.

      I would add those types of pages to a Wordpress Page (not post), since they don't really need a category or a feed for those page types.
      • [ 1 ] Thanks
    • Hi Guys, hope you don't mind me butting in here. I have just finished building the first stage of my second large 'silo' website and I thought I'd share what I do for these types of pages.

      I put my 'Contact Us', 'Privacy Policy', 'Terms of Use' and 'About Us' pages in a pop-up lightbox. They are all comprised of images. I make a temporary webpage for each of them and then take screen captures of each page. I then format them in Photoshop. They end up looking exactly the same as the website text and the only way people would know it's not html text is if they try to Copy and Paste.

      It's a bit more work but this way I can keep all my silos in-tact and still have all these essential pages available.
      • [1] reply
  • yukon, got a quick question.

    Using your site structure (I used a different structure building my 1st large site - same result though), how do you create the homepage?

    I assume the homepage should be "static"? Do you just assign a static homepage in WP settings (in which case, what do you choose for a blog page? Just leave it empty? Your posts go on the blog page...).

    Thanks!
    • [1] reply
    • Banned
      I noticed your running the Thesis WP-theme, I'm not sure what that theme can do as far as a WP-Category page.

      The silo theme I'm working on now is setup so that I can write a 100% unique article directly on the WP-Category page, it's not a blog Post, it's not a WP-Page, it's not a redirect of any kind, it's an actual WP-Category Page. I create my WP-Category article directly inside the WP-Category Admin page. I have this WP-Category Article code already up & running & tested, works great.

      When you land on my themes WP-Category page you would think your looking at a regular blog Post, instead it's an actual Category page. Then I link out from that Category Article page to all the WP blog Post inside that Category.

      Notice the example below, that would be my WP-Category page/article, the links below the Category Article are all the WP-Post inside that same Category.

      This example below would be my silo landing page (Category page).







      The Index page would contain links pointing at all my WP-Categories (landing pages). What you do with your Index page really is all about the WP-theme & will take some custom WP code. I link to my Categories on the Index page like most blogs link to their recent WP-Post.

      I don't link to any WP-Post from the Index page, only Categories, well that & my Privacy Policy etc... You can still fill the page up with content in the sidebars & footer, you just have to be creative in how you display the content (javascript, etc...).
      • [ 1 ] Thanks
      • [1] reply


    • [1] reply
    • Banned
      Depends how many pages you have in the Category. I use the category page to summarize each individual WP-Post page with a single paragraph per WP-Post, in that same category.

      I do suggest you keep everything on the Category article/page 100% unique, otherwise you'll have pages ending up in supplemental SERPs because of duplicate pages.
  • Yukon thanks for all the info, now what about having a existing site not a silo structure just a regular blog with 20 post.

    1: I was thinking in remove and start again or re-structure the site with the silo structure.

    2: Or buy a new domain and apply the silo from scratch

    i will prefer the option 1 with re-structure but doing that will make the site go down or up and stronger.

    What you think
    • [1] reply
    • Here's how I build silo structures with wordpress:

      1) Scategory Permalinks Plugin - this plugin allows you to easily build your site with a silo structure in the yoursite.com/category/postname format. So if you were running iphoneaccessories.com and were looking to optimize for "iphone covers" you would just create that category and then assign it as the "primary" category via scategory permalinks when creating the post.

      The primary category is what gets built into the url. So if you have a blue hardshell cover from siefer and create the post you might assign it to the iphone accessories, iphone covers, siefer products, and siefer iphone covers categories but the main purpose of the post is to strengthen your silo category page for "iphone covers". So when building the post you select all those cateogries and then set "iphone covers" as the primary. The structure would then be iphoneaccessories.com/iphone-covers/blue-siefer-hardcase-iphone-cover/

      2) Build Custom Category Silo Pages - I hate the category pages which Wordpress builds. They are not flexible or easy to customize. So I build a custom page with a custom template which allows me to type my intro content as normal but I then assign a few variables to custom fields (like the category #) and when the page is published it displays the intro content like a page but it also runs a list of the most recent posts in blog-style format below it.

      I only have it display the 7 Newest Posts in the category and then there is a link to a full index (also a custom designed page) which lists all the items in that category in alphabetical order (instead of order of publication) with pagination at the bottom.

      In order to avoid any duplicate content issues, I build all posts with a custom excerpt. The main silo pages (with the 7 newest posts) display the initial 350 characters of the post using the_content() and then the alphabetical index pages display the blurb using the_excerpt(). This way not only is the what is shown on the main silo category page different in order from what is shown on the index page, it's also completely different because the content displayed is different.

      3) Redirect Category URLS - Once everything is set to go, I 301 Redirect the Category URLs to the main Silo page that I'm working to rank.
  • Banned
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  • Absolutely useful thread for newbie like me. Thanks to Yukon for sharing his knowledge.
    I do understand the whole idea of having a one main page per keyword we want to rank and bunch of supporting pages linking to it. However there is one thing I seem not to be able to grasp. Even started a thread on my own (before I found this one), but not much activity in there. So I would like to ask here as well, hoping that Yukon or someone else could provide some explanation:

    Should this keyword “main page” (talking about wp) be:
    a) static page
    b) the category page with structure /%category%/%postname%
    c) any single post page we choose

    From what I see in the Yukon’s chart it is most likely the category page. If so, then the question about the page content comes. No permanent content in the page, unless we put a static text in there.
    • [1] reply
    • Banned
      It would be like this:

      Example Silo-1:
      ) Index page keyword = Dog
      ) Category page keyword = Stop dog barking
      ) Blog post (supporting page) keyword = Stop dog barking at night

      Example Silo-2:
      ) Index page keyword = Dog
      ) Category page keyword = Dog food
      ) Blog post (supporting page) keyword = Best dog food for older dogs

      Example Silo-3:
      ) Index page keyword = Dog
      ) Category page keyword = Dog kennels
      ) Blog post (supporting page) keyword = Dog kennels for large dogs

      Notice the keyword patterns per silo, the index page keyword stays the same since it's the root keyword/page.
      • [ 1 ] Thanks
      • [1] reply
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  • The SEO Ultimate wordpress plugin does a pretty good job of creating a silo. You can replace the regular categories widget with a silo categories widget. It shows your categories on the home page, and links to category posts in category pages. SEO Ultimate will also get rid of 'category' in your category page urls. There's also a feature called deep-link juggernaut that automatically creates links to certain posts where the anchor text you define exists in another post. You can confine this to only posts within the same category.... Maybe not the most ideal silo, but pretty good for a free plugin.
  • Excellent Chart Yuko,These charts are giving me full overview of Links.
  • Thanks good chart yukon
  • yukon, and how about doing it on html no-wordpress can be better or is practically the same thing. thanks
    • [1] reply
    • Banned
      If your building a small site, sure, go for it.

      An html silo is pretty much the same, only you can use folders, it's basic site structure.

      Creating a silo with wordpress is a virtual silo considering we don't structure the site with folders like an html site. All the silos on a WP theme are created with on-page hyperlinks.

      I wouldn't recommend creating large silo sites with html, it would be a lot of long term work.

      What's nice about WP & a virtual silo is, you can edit the theme template files to do all the work for you.

      Still, If you have a small site, a standard silo would be ok to build.

      To answer your question, they both (html & WP-theme) can return the same or very similar html code when viewing the sites source code in a browser.
      • [ 1 ] Thanks
      • [1] reply
  • yukon, i think im missing something here, when you have your (silo/category) done as you know in wp when you click the category it will show you a least the latest 10 post in that category.

    So when all the site is done do i 301 redirect the (category/silo) to the post or page that has the same name that you want to rank.

    Or edit the category/silo to looks like a normal page ?
    • [1] reply
    • Banned
      Yes, I edit the Category/Silo landing page to look the same as a regular blog post.

      I don't do any 301 redirects like most people do, that's not necessary IMO.

      I do run custom WP-Category code on my new theme I'm still working on.
      • [ 1 ] Thanks
  • Yukon, I bought the 100K adsense course and have installed the WP theme that came with the program (the updated, post ads above the fold "Zone Theme 3.0" version). I don't know if you are familiar with that theme but, if you are, I was wondering if there was anyway to properly silo that theme?
    • [1] reply
    • Banned
      I've never seen the theme so I can't say how much work it would be to convert the theme to a silo theme.
  • yukon, are you using thesis theme (i have it) or another theme?
    • [2] replies
    • yukon, what do you think about menus? dofollow or nofollow?

      assuming that the menu is:

      Home | Silo 1 | Silo 2 | Silo 3 | Silo 4 | Terms and Contact (nofollow&noindex)



      I'm using at the end of the text the following structure:


      See more about <a>main silo keyword</a>
      <a>sub-page 1</a>
      <a>sub-page 2</a>
      <a>sub-page 4</a>

      thankyou!
      • [1] reply
    • Banned
      I use my own themes.
  • I had a short phase where i was interested in PR shaping and internal linking structure, but to be honest, it's a total waste of time and you would need to show me a BENEFIT of going to the hassles of "siloing" a site.

    If anything, you are totally overthinking this and possible make things even worse.

    The above looks like keyword stuffing to me almost, i have seen websites where people repeated "bread maker" 900 times on the front page with 100 categories "panasonic bread maker" , "samsung bread maker" and WHATEVER BRAND IMAGINABLE bread maker categories in the navigation.

    Such sites look VERY over-SEOd and they won't do you any good, at all.

    There is no reason to "siloing" since a modern CMS like wordpress gives you plenty of means to use GOOD, meaningful and related categories....and for interlinking posts IN MY OPINION tags are already sufficient and very effective.

    I can almost guarantee you that we could do a challenge and you spend weeks figuring out a "clever" silo structure - and in the same time i am getting the same (or better results) by having good categories and tags on my content plus excerpt/archive pages without the overthinking of internal silo structure and PR flow.
    • [1] reply
    • Banned
      First I'm not getting into a pissing match, but I will respond to your comment above.

      These are example page titles, don't get so hung up on being negative & nitpicking. It's not keyword stuffing, it's called filler text. Would it make you feel better If we used Lorem Ipsum as filler text/titles?


      Lol, dream on, ha, ha.

      That's the attitude about default WP themes I like, my competition thinks the same way. The rest of us appreciate the lack of understanding on-page SEO.


      The comment about WP-Tags tells me instantly that you don't know what your talking about. I've seen enough.

      Thanks for the amusing comment.
  • haha yukon, in a bad mood today?

    Tell me about the alleged benefit, and i mean a REAL benefit beyond "internal PR flow" and PR shaping?

    And yes i do know what i am talking about because SILOing is mainly for interlinking/categorizing content in an allegedly "elaborate" matter...but you can do that as well by using categories, tags and archive pages IN A CLEVER WAY.

    What else do you think are tags used for in a CMS? To INTERLINK/categorize content! --> as in C.ontent M.anagement S.ystem

    It might not appear as "elaborate" as your SILO structure...but it can be used to do powerful things in terms of rankings, establishing an authority site etc... and categorizing content in a meaningful, smart way.

    Edit: Just to make this clear...we are on the same page here since we both obviously agree that it's about clever site structure/categories and internal linking.

    What i am saying is merely i do not need any special plugins (beyond the usual ones), themes etc. or whatever other resources to do all this with given resources "out of the box"...since the END RESULT seems to be the same (more or less) whether someone calls it "SILOing" and the other one maybe "good site structure"...maybe that's where the discrepancy is.

    In the past i came across several plugins and "silo system" where i am simply saying you do not need them.
  • In order to pull off a good silo though
    you must know the structure and even in Yukons flowchart, the link structure is not clearly defined

    its there but you have to look closely
    then there is the programming skill and knowledge to pull it off, most people including myself do not possess this
  • Just wondering what would happen if you linked all your catagory pages and supporting pages to your home page and then linked your home page to all your catagory pages and supporting pages, creating a circle?
  • Thank you SO much as well for the detail, charts, and concrete examples.

    My Nav Bar, Sidebar links, and footer links (same on every page of the site) all currently link to the Homepage and the 4 Landing Pages/Green pages/2nd-tier keywords.

    These top 5 keywords have some similar words among them, but not as cut and dry as "Real Estate Forum," Real Estate Articles," etc. (not my actual keywords, btw)

    I have pages for each of these 5 set up and am now creating supporting posts for each of the 2nd-tier Landing Pages. Each of these supporting pages will link to their 2nd-tier page as well as each other, and the 2nd-tier pages will link to all of the supporting pages.

    I plan on putting these internal links in the content of each page as well as manually listing links to these related supporting pages at the bottom of each post.

    So my question is...Is it less effective to have 2nd-tier pages link to each other? What other choice do I really have when choosing links for my Nav bar, Sidebar, and Footer?

    By using these 3 areas for links to my root keyword and 4 2nd-tier keywords, there will be links from all supporting pages to other 2nd-tier pages as well as the homepage.

    Am I good to go with doing this PLUS silo'd links in the content and related posts sections? Or should I ONLY link pages within a silo to each other and make the Nav Bar, Sidebar, and Footer links all nofollow?
  • According to silo theory, yes, it is less effective to have your landing pages link to each other because it makes it a little harder for search engines to figure out what these pages are about.

    I'm pretty happy with using breadcrumbs. You can see an example at the top of the warrior forum ( internet marketing forums > warrior forum > Adsense/PPC/etc.... )

    People are pretty used to these, so user navigation shouldn't be confusing.

    The one bummer is what if someone came to your landing page about chocolate chip cookies, got bored and left; but they would have stayed if they saw a link to the macaroons category?

    Well how likely do you think that is?

    Silo structure is a bit at odds with user experience, so you have to compromise.
    • [1] reply
    • if supporting pages can link to landing pages, why can't landing pages link to each other?
  • Silo landing pages should NOT link to each other
  • So....I'm probably kicking a dead horse here but to be super clear....only the silo parent page is linked to from the main index, and then a link back to main index from the parent? I guess the idea is that all link juice from the main index will flow into the child pages through the parent page?
    • [1] reply
    • Banned
      Actually it's more about creating multiple authority pages for multiple keywords.

      You could NOINDEX an Index page & still rank the rest of the pages on the site. The Index page is just another web page, a page is a page, just depends on what you want to do with the page. Just saying.

      The reason most Index pages usually have stronger authority than the rest of the internal pages is simply that most sites link back to the Index page via header/footer links across the entire site.

      This is why I tell people to not get so hung up on EMDs, really who trys to rank a single keyword per site?

      You can control link flow with a few things like javascript, iframes, etc..., you just have to be careful with whatever your monetizing the site with (Adsense, etc...) & use some common sense so that your not violating their TOS If they happen to do a manual site review.
      • [ 1 ] Thanks
  • My best knowledge of Silo linking structure is this

    Index page links OUT to all the Silo landing pages

    Each Silo landing page is the mother page for that Silo

    The Silo landing page links out to each post in Its Silo
    Each Post in the Silo links out to each other post in that silo (kind of like a wheel) and Each post also links BACK to the Silo Landing page

    Each Post in the Silo DOES NOT link to Other Silo Posts in other Silos,
    Each Silo Landing Page DOES NOT link out to other Silo landing pages

    The Silos kind of are out there on there own, linking back and forth within themselves and Back to the Silo Landing page for THEIR Silo

    The Silo Landing Pages Link Back to Index

    I DONT THINK the Posts within each Silo are supposed to link back to the Index Page for the Site, (I am not 100% sure on this) still trying to verify

    Also theoretically at least , the contact us, privacy policy etc links break the Silo and either should be no followed, or whatever
    • [ 1 ] Thanks
  • yukon, can i get a copy of your theme to simplify it, since you already have a working theme. and btw how long will take your new theme to be ready ?

    Thanks
  • I just wanted to step in and firstly support the silo structure and mention something about drop-down menus (since many use them). They can be visually appealing but if you're using them stop and switch to a silo structure. Why are dropdown menus on your site not ideal?

    IMO it's not a good idea because it dilutes page relevancy. If the category page is Stop Dog Barking you only want to link within that silo (either up or down) to Stop Dog Barking at Night, Stop Dog Barking on Walks, Stop Dog Barking at Others, etc. - you don't want to be linking to every other category on your website. Linking your Stop Dog Barking page to similar categories with the same 'stop dog barking' theme is much more beneficial than linking it to dog food, dog training, dog collars, etc. pages. The tighter your themes the better.
  • Banned
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    • [1] reply
    • Since I started out on using the silo structure on my websites, I have treated each separate silo as its own website. And that is about as simple an explanation I can really get.

      Each silo is on a specific subject; there is the main page, and then a bunch of "supporting" pages that go with it ( in this case, pages are actually posts since I use a WP theme that allows me to silo my site without leaking it ).

      None of the other sections link to each other at all.

      -- Jeff
      • [1] reply
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  • anyone here has a demo site where i can take a look?

    thanks
    • [1] reply
  • Nice charts Yukon visualizing things like that definitely makes it much easier to understand things
    • [1] reply
    • Banned
      Thanks Mark,

      The yED graph editor software does help a lot, it's also easy to work with (drag & drop).

      I've used the software to help map out my sites pages before the pages are even built.
  • Do I need to have a "category?"

    Going back to that savahiehrugs page I noticed the URL would be
    hxxp://www.safaviehrugs.net/safavieh-rugs-collections

    and then there would be an article which would make it hxxp://www.safaviehrugs.net/safavieh-rugs-collections/safavieh-bergama-rugs.html

    Can I just make a keyword let's say (how to get men).
    example hxxp://www.datingtips.com/how-to-get-men

    and I make an article called (how to get hispanic men) but it would be hxxp://www.datingtips.com/how-to-get-hispanic-men

    Or does it need to be hxxp://www.datingtips.com/how-to-get-men/how-to-get-hispanic-men???

    Thanks all.
    • [2] replies
    • No you don't need to have it with the category attached to it. I don't, and my silo structure seems to work just fine. ( www.sitename.com/pagename )

      -- Jeff
    • Banned

      I use the WP Categories because it helps keep the entire site structure themed.

      Example:
      • hxxp://domain.com/
      • hxxp://domain.com/mustang-car-parts/
      • hxxp://domain.com/mustang-car-parts/ford-mustang-alternator-repair-kit/

      I also only nest the pages/URLs one supporting page deep (like above), you don't want a URL that is a mile long.
      • [1] reply
    • [DELETED]
  • Yukon been workin on that theme for a long time
  • There's some great nuggets in there, thanks a lot yukon for taking the time to explain how silos work! What I'd like to add concerns the linking question of OP as I feel that some time when people silo they forget to use contextual links which I think is a really important on-page element. Even though if the silos tell Google the "structure" of the website, adding contextual links to the silo "main" page (as well as other page in the silo) still is important as it gives "votes" to these pages and tells google they are the most important pages of the silo. For the same reason, contextual links perform differently than blogroll links.

    What yukon says is awesome (read: god like! ), just wanted to point that up
    • [1] reply
    • Banned
      That's a good point, I've suggested before in this thread or maybe another (I can't keep up ) to include the links in the article footer. This can be automated with WP code (shortcodes) just takes some upfront work on the theme.
  • How would you silo a site that is about many topics like..

    bodybuilding
    car repair
    Acne
    Finance..etc ?
    • [1] reply
    • Banned
      With subjects that broad I would make each root keyword a seperate sub-domain, each sub-domain would act as it's own site.

      Examples:
      • hxxp://.about.com/
      • hxxp://.about.com/
      • hxxp://.about.com/
      • hxxp://.about.com/

      Google will look at each sub-domain like a separate site, example:

      site:financialplan.about.com - Google Search
  • I could also use folders to correct ?...now if I'm using word press I would just create links on the side panel linking to each sub domain or folder correct ?
    • [1] reply
    • Banned
      I'm not sure I follow you on the folders, unless it's an html site?

      IMO the thing that matters most is you keep the entire site themed on the same subject, it just makes everything easier as far as SEO, & traffic. Example, traffic looking for weight loss products most likely won't care about other pages on the site If they are related to auto insurance.

      If you have to have such broad topics, I would go with a simple sub-domain, again each sub-domain would be it's own niche/keywords.
  • yukon, and how about having a silo site with daily fresh content let's said a least 1 post per day.

    For example a silo website with 4 silo/pages and each silo page is supported by 4 post.

    So i want to add a least 1 post daily or week so at the end of the year i will have lot of post supporting each's silo.

    Because as the deep the silo page goes will making the silo more less powerful or will be more powerful.

    Thanks a lot
  • Hi,

    wich keywords I must use in a silo for ranking?

    The categorie keywords? The inner pages?
    Or all pages, also categories keywords and the blogarticles in the categorie?

    So when all categories plus inner pages mus rank, that's will be an expensive investment to buy fiverr links or 100 SB links for every categorie and inner pages.

    marco005
  • Thanks to everyone (especially yukon) for all of the great info on siloing.

    What I've learned
    The goal is to create a site that's homepage points at targeted keyword segregated category (silo) pages which then link to high quality posts within those categories. Posts only link to other posts within their silo and the silo parent page.

    Also, do not use junky/cutesy sidebar features like "Recent Posts" which cross link across silos. That said, a "Related Posts" within the category/silo is fine though... and a good idea).

    Yukon mentioned using iframes for footers to prevent rank dilution for footer links like disclosures... which brings me to:

    What I still don't get
    After all of this attention to detail and not cross-linking between silos we've still got global nav on all of the site's page including posts (for UX reasons). I think most here agree that optimizing just for the SE's (and not for people) won't work anymore. So... if each post has global nav then isn't each post cross linking to each of the top-level category/silo pages as well as the homepage? Isn't this a bad idea ("passing UP" link juice when the goal seems to be passing it DOWN through silos)?

    Solutions?
    - Nofollow on global navigation (on post pages only perhaps)?
    - Some javascript trick to create global nav for users but hide it from GoogleBot (seems dangerous as the G hates cloaking)?
    - Something else?

    Ideas anyone?

    Thanks in advance.
    • [1] reply
    • I'm new to the silo strategy. My plan is to link new articles within a silo to the articles above, with the only link to that article from the top sub-topic page in that silo. Please see my flowchart and let me know if this will work.
      • [1] reply
  • I understand the whole concept of siloing, but have been puzzled about siloing for a small niche site.

    Scenario:
    Let's say I am building a site for a particular brand, let call it ShakeBrand - its a weight loss shake.

    the domain name owned is awesomeshake.com (example)

    looking up adwords for research, i see that the following terms are searched for often:

    shakebrand recipes
    shakebrand reviews
    shakebrand ingredients
    buy shakebrand


    I want to rank high for ShakeBrand, would I structure the site like this:

    awesomeshake.com
    /shakebrand
    /shakebrand-recipes
    /shakebrand-reviews
    /shakebrand-ingredients
    /buy-shakebrand

    With the site only being 1 silo? or do I break up each searched term into its own silo?
    Would the home page have a small amount of content for ShakeBrand and a link to /shakebrand?

    I would also be writing articles such as "Top 10 Shake Recipes" - would that go under the /shake-brand category or is that too deep and the better option is to make it its own silo?

    Thanks for your help.
  • Yukon, Very informative information....I really enjoyed catching up on this thread. Thanks!
  • Great information yukon
  • Banned
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  • Great content Yukon, Amazing read and now I am even more confused, LOL, Just kidding.

    I do have a silly question though. I read many people bothered about applying Silo to WP. Now the question is, does this concept of Silo works on normal websites also?

    I know it is silly but wanted to confirm.

    Thanks in advance.

    VV
  • I've been using a modified structure (sort of similar, but not as strict) for a few months now. Doing great, have over 160 pages of content and going strong. Barely done any link building. Get between 3000-4000 uniques a day, less on weekends.

    You can create a silo structure using any theme, it's not difficult. All you need is a couple plugins and a bit of custom code for your category pages.

    Edit: the site gets ****loads of long-tail traffic. Top keywords bring in maybe 20%-25% of all SE traffic.
    • [1] reply
    • 3 to 4,000 unique's a day is fantastic. Do you monetize this site at all?


  • Interesting examples. I use a different method, but similar.
  • ^ what's your reasoning behind this strategy?

    I'm just saying... a lot of folk are throwing words like "silo" around with absolutely no logic behind their concepts. A "tight" internal linking structure can be good OR it can be completely useless.
  • Reasoning is that each new article builds on the articles above it.

    Quite frankly, reading posts on silo I have seen different link strategies and I'm not sure how to best use this method.
    • [1] reply
    • And what are you trying to achieve with this? Send more link juice/authority to those pages (if so, which ones?) or something else?

      I'm just trying to understand your question tbh.
      • [2] replies
  • Banned
    Question for Yukon,

    why do you have posts as the supporting pages as opposed to pages? is there any difference?

    thanks
  • Banned
    Yeah curious as well when the theme comes out, any date?
  • Banned
    anyone figure out how to use a category page as a post or page? i know thesis theme can but i was looking for a wp plugin.
    • [1] reply
    • I think you can do this with the Seo Ultimate plugin. Just make sure to choose the option that removes the category base and set it to give more authority to pages than to categories. Then you create the page with the same name of the category.
  • Banned
    a question for Yukon or anyone else that has experience with silos, i came across this on another site and the diagram seems different from Yukons one.

    so this one has a silo, then category then post, so is the silo a page or category page?, if its a category page then shouldnt the next in line which is the category page be a sub-category page?


    confused.....
    • [2] replies
    • As far as I know, a Silo is a Silo, hence, a category landing page which has several sub-caterory pages (or post) to reinforce its theme.

      By the way, thanks a lot for your answers on this thread Yukon, I've learned a lot from you
      • [1] reply
    • Banned
      The screenshot is simply nesting a little deeper than what I do. I keep it simple like this:




      • Index page
        • Category page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
          • Supporting page
      • [1] reply
  • ^^ those structures are absolutely horrible for user experience and offer so little internal PR benefit it's laughable... someone really needs to spend less time drawing pretty graphs - there's a lot more to internal structure than this, lol.
    • [1] reply
    • I agree in many ways, this is enough to give me a headache with all the other stuff I can think of. I would personally only use such a structure on a small tightly grouped site of around 40 pages, anything bigger, well unless you have the time to sit around and think about internal linking, if you have a site like Huffington Post then it's a different matter but do they even care?

      I just link up as I go stuffing as many links that it's not too overwelming to the last few posts and possibly a few here or there to a few pages I feel are bit more valuable or I'm trying to promote (more competitive). Working well so far.
  • Everytime I read about silo's I get confused.

    It's as if everyone has a different definition for silo, so there really is no silo method lol.
  • Banned
    yo Yukon, still about? could do with some of your expertise
  • Nice Silo chart. This really helps in giving a visual when structuring your site.
  • Guys, just need some help understanding this.

    I am amalgamating some small sites of mine and am having trouble working out how best to link the content as the sites were review sites on different products. Let's say I have reviewed kettles and mattresses using the keywords 'kettle reviews' and 'mattress reviews'. Would I need to create further parent categories like 'kitchen' or 'bedroom'? I don't want to write (or rank) for such broad terms, but would I have to create something like:

    Index
    Kitchen
    Kettle Reviews
    Kettle Review Posts

    as opposed to

    Index
    Kettle Reviews
    Kettle Review posts

    I don't want to rank for 'Kitchen' but it seems as though I should include these parent categories in order to tie up all my content...
  • Epic post, guys, I keep coming back to it for more. Questions:

    1) In creating URLs for your 3rd-tier pages, does it matter if the 2nd-tier keywords are repeated too much? I don't want to risk over-optimizing the site. And does the order the keywords appear matter or just so long as they are all in the URL?

    Ex:
    a) dog.com/stop-dog-barking/stop-dog-barking-at-night/
    b) dog.com/stop-dog-barking/at-night/



    2) Let's say I have my 2nd-tier keyword content page. Does it need to be the parent of the 3rd-tier pages in the silo? Or just link together?

    Reason being...in my Optimize Press theme it appears I can't control the text that appears in the Nav Bar links. It is the page title (which can be very long) or nothing.

    So for this second tier page, I want the URL to look like this but the page title is a lot longer than 3 words:
    www.dog.com/stop-dog-barking/

    So I figured the simplest way is to make a page whose name will appear in the Nav Bar as "Stop Dog Barking" (and have a URL like www.dog.com/stop-dog-barking/) except it would redirect to the 2nd-tier keyword content page I want people to visit.

    All the other pages in the silo would link to this 2nd-tier content page and each other as discussed, but all the 3rd-tier pages would need to have the "Stop Dog Barking" redirect Nav Bar page as their parent page (because I'm using dropdown pages in the Nav Bar) and not the page the content is on, so that their URLs will all look like www.dog.com/stop-dog-barking/Postname

    Will this work?

    And what URL would I choose for the 2nd-tier content page? (Since www.dog.com/stop-dog-barking/ is taken, being used for the redirect page in the Nav Bar)

    Maybe I should just name the content page www.dog.com/stop-dog-barking/ and get a programmer to make my Nav Bar links say what the hell I want them to.
  • Does anyone know if this can be implemented in Joomla?
  • Hi

    Just read the whole of this thread because I am implementing SILO structure on my websites.

    Yukon - I noticed that you posted TWO images of SILO structures
    BUT they are different.

    Here was your first:



    And the second one:




    In the first one the links from the supports pages go direct to the
    Category page.

    In the second diagram you have linked the support pages NOT to the
    Category page but daisy chained them so that only the FIRST support page is linked to the category page.

    These two diagrams seem quite different to me

    Which one is the best SILO structure ?

    Thanks.

    .
    • [2] replies
    • Looks the same to me. Just a couple more category pages.
    • Banned

      The only difference is the larger image has additional sub-categories nested below the 1st landing page. I guess I should have drawn the link flow arrows off to the side like I did the 1st image. Link flow is still the same. I don't advise that you nest the sub-categories too deep, unless you absolutely have to, makes for a bad user experience when the URL is a mile long & multiple sub-categories under a single main category.
  • how about doing it on html no-wordpress can be better or is practically the same thing??
    thnks
    • [1] reply
  • I have a couple questions about Siloing:

    1) Why is this much different than, say, just activating a Related Posts plugin to your website? I understand that we want some of these siloed pages to rank in the search engines, but if it's ultimately all about internal linking, doesn't the Related Posts plugin do that?

    2) Let's say I go with the silo method--should I then remove the Related Posts plugin? Is that overkill? Would that be way too many internal linking systems going on?

    3) In Yukon's diagram--what is the red "Index Page?" Is that the site's home page? And if so, are we suggesting that the index page has to always link to each and every supporting page (green box in diagram) that we create?

    4) Ultimately, this silo process is something we can simply do manually correct--we don't need to "code" anything? Meaning, it's all about carving out time in the day to, essentially, create pages and link properly within your site?

    5) Lastly, when we link from the support pages (green) to the categories (yellow)...can the category related articles we're linking to be posts rather than pages? I already have loads of content on my site, but all my articles are posts--not pages.

    Does that matter? I don't have to go back through my site and convert all these posts into pages to do the siloing, correct?

    Thanks.
    • [1] reply
    • Banned

      1) It's not just about adding links to web pages, it's also about not having unrelated links on those same pages. If you had an automotive parts website you wouldn't want to be selling pistons on a web page that's main purpose was to sell car stereo's. Most people that run blogs just slap anything & everything on a page (links/text) in the header, sidebar, footer, etc... which isn't focused.

      2) You remove the links that aren't focused like in #1 above.

      3) Yes, the Index page is the Home page. Link to Silo landing pages (main Category pages). Supporting pages support the Silo landing page, the Silo landing pages support the Index/Home page.

      4) That's up to each individual person/webmaster, you have to code the page to make the finished HTML do whatever you want it to do.

      5) The yellow pages in the diagram are supporting pages, the green is the Silo landing page (main category page). I only use WP-Post because that's how I setup my WP-themes (my preference) the end results for both WP-Post & WP-Pages are all HTML. Google reads HTML, they don't care about what WP calls a web page.

      Related silo category main page forum thread.

      If your already ranking pages, be careful what you change on the site/pages. Hyperlinks, URLs, & text are what rank pages, don't go in & overhaul a sites structure (especially URLs) If your not sure about what your doing. If it's a new site & not already ranking, you can tweak the site structure all day long until you have the site setup like you want.
  • Banned
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  • Thanks for the reply dude! +10 Karribu points
    • [1] reply
    • Yukon,

      Or anyone who can help me with another question please. I've got a design for a sight which is a silo. It consists of a main page, four category landing pages and four to seven posts in each category page. There is no cross linking so its a perfect silo.

      There are a couple of no follow links on the footer.

      But I was just wondering....

      On the main page, there are 52 links. These links go to a page with information about a job and links (anywhere from 1 to 27) to .gov or .edu sites.

      Should I be 'nofollowing' these links? Or does it matter because they are on top of the pyramid so to speak. The reason Im asking is because I'm not sure if it will mess up the silo, and that I've heard mixed things about 'nofollow' links. Some say they are fine and others say they burn t he PR of the page they are on because the page doesn't add anything juice-wise.

      Anyone who can clear these questions up for me please?

      Thanks.
      • [1] reply
  • Cheers bud, have another 10 points <3
    • [1] reply
    • Banned

      So that's a total of +20 Karribu points, how do I cash these things in?
      • [1] reply
    • Banned
      [DELETED]
  • I have a question regarding my articles for my silo.

    I have a low comp keyword that I aim to rank for and will set this as a silo lanmding page, the problem I have is creating articles in the silo for related keywords as I can only find 2 other long tails to write content about.

    Other keywords found in the "searches related to:" section and google keyword tool become off topic.

    The keyword I wish to rank for is locally targeted, for example - Tool Hire Devon (not related to my real keyword)

    How do I generate content ideas to make sure my silo structure remains tight. I am struggling to create 10 supporting articles arround the KW

    Thanks
    • [1] reply
    • Im in no way an expert in the field since im reading up at the moment myself on the slo structures.

      But i dont think that they supporting pages have to be a long tail of your main keyword ie. The topic of your mainsilo.

      Now i guess it can be a little harder for local business but what i mean is that if your silo was about "Cat grooming" all your sites have to include "cat grooming" it could be a LSI word or whatever like, "how to brush a cat"

      If im completly wrong here noone would be more happy then me if i get corrected.
      • [1] reply
  • good thread....thanks
  • Here is a great video where they show you exactly how to make the optimal silo. I'm not affiliated with this link btw, I'm just a big fan of this guy cause he gives so much value for free.

    Niklas
    • [1] reply
    • Banned
      That guy is just full of useless spam ideas, all he's doing is teaching newbies how to build temporary crap. He even admits what he does is crap.
  • Hi yukon,

    Did you manage to build your own silo theme ?? I'm looking for good silo theme, any ideas ??

    Kris.
  • List parent categories on homepage. Parent category ----> Sub-category with a few hundred words and list of posts belonging to the sub-category ----> Post (Links to all other posts in the silo at the bottom of the page).

    Also link to Post B in Post A, link to post C in post B etc. once in the body of the text, although I'm not even sure if this is necessary. Is it?

    Assuming this is the correct way of doing things, it would kind of mess things up on my websites. This is because...

    The category page tends to target a generic keyword, like TV Reviews, and then on that page is a list of all the TVs arranged by average rating. This works quite well from a conversion rate point of view. But if my main category pages were to list all of the sub-categories instead then this would kind of mess that all up. It's also good to be able to link to category pages, in order to spread link juice around to all of the posts I want to rank.

    Also, would it be wrong for the homepage to list categories as well as their sub-categories?

    So it would be

    TV Reviews (Parent category)
    Brand 1 (Sub-category)
    Brand 2
    Brand 3
    Etc.
    • [4] replies
    • I can't follow your thoughts. For me, the simple way to do silo is to buy the Clickbump theme (not an affiliate)
      • [1] reply
    • @Yukon, No, the theme has a built-in way of making silos. It takes a bit of work. But it creates silos. Earlier this years when Google was still scoring PR I used the theme to build a site with silos. The site was two or three months old when Google last scored PR. Even though the site was in its infancy it got scored PR2. I believe it was because of the silos. There are other ways of building silos ([http://]graywolfseo[.]com/seo/how-to-silo-your-website-content/ free website, not affiliate). I have named my method.
      • [ 1 ] Thanks
    • Anyone want to answer the question at hand, or at least the first part?

      List parent categories on homepage. Parent category ----> Sub-category with a few hundred words and list of posts belonging to the sub-category ----> Post (Links to all other posts in the silo at the bottom of the page).

      Also link to Post B in Post A, link to post C in post B etc. once in the body of the text, although I'm not even sure if this is necessary. Is it?
    • As far as I know SILO is an internal linking structure, where you create one parent page or Landing page and then connect it to its child pages via contextual linking structure.

      Eg. I got a laptop Selling landing page, then I make other pages like
      Page 1[ Best Ram in Market], {child page linking to Parent page}
      Page 2 [best monitors in market], {child page 2 linking to parent page}
      Page 3[ Windows 8 laptops], {child page 3 to parent page}

      This structure will provide authority and importance to the Parent page.


      Why SILO structure got importance from Google?
      - Earlier when Google started giving importance to inbound links, people started abusing it by various blackhat and other methods and redirecting them to low PR site with duplicate, spun or no content site.
      - Thus to support the falling result standard it gave Importance to SILO which ensures that the website has its own original supported content and connected to another important page, thus giving ranking boost.

      But still keywords, niche and other factors are considered. You cannot win a war, just by wearing SILO Helmet.
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