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The adwords keyword tools is really trustable?

by eduf
13 replies
  • SEO
    • |
Hello everyone!
Recently I was doing an adwords campaign for a client of mine and I found a keyword which cost around $ 1.50 and had high competition.

I bought the domain with the exact term, I made a very interesting site (the keyword is on a subject that I dominate completely) and in a few weeks could top # 3 in Google without a single backlink.

My surprise came when I began to receive visitors and average cpc 336x280 blocks is $ 0.06, 728 blocks are around $ 0.05 and 300 blocks of around $ 0.08.

Has anyone experienced this? The ads are highly relevant to the content of the site, containing even the complete keyword in the title of almost every block.

Thank you!
#adwords #keyword #tools #trustable
  • Profile picture of the author wiggleofjudas
    With some of my niche content sites I've been seeing a wide range of payments for clicks. I would be glad to be corrected here if I'm wrong, but I think that the main factors here are that CPC is determined by auction (and thus is subject to various fluctuations) and that you are probably also displaying ads for other keywords which are related to your main keyword but aren't so highly valued.

    All that being said, I've never gotten a click which paid as much as the keyword tool said it would. May be something more to this, but I couldn't say what.
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    • Profile picture of the author trustumar
      Try Contextual Targeting Tool instead. What is the country of clickers? Are they from USA?
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      • Profile picture of the author eduf
        Originally Posted by trustumar View Post

        Try Contextual Targeting Tool instead. What is the country of clickers? Are they from USA?
        in contextual average cpc is around $1

        All visitors and I are from Brazil.

        This explains the possible errors of English in my post

        Of course I do not expect $1 clicks but thought at least something around $0.20 on average.

        The strange thing is that even with only 1 block the ads are highly relevant to the subject. The site talks about "square ball" and the ads are "Buy square balls"
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        • Profile picture of the author thecableguy
          Are you talking about Adsense or Adwords?

          If you mean the low clicks what are the search terms the visitors are finding you with? Just because you target a keyword doesn't automatically mean that's the CPC you'll get. More often then not if you check your log files or tracking program if you use one you might discover that they find your site for all kinds of terms you didn't target. Those maybe the keywords that are getting the clicks. Your visitors searches determine the CPC.
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          • Profile picture of the author eduf
            Originally Posted by thecableguy View Post

            Are you talking about Adsense or Adwords?.
            First of all, I am web developer for over 8 years and won all my salary on it.

            I'm talking about using adwords to locate keywords that pay well.

            My question is more focused on the reliability of the values ​​that indicate how adwords cpc recommended for the keywords. I do not think that words with high normal competition and almost $ 2 CPCs for advertisers who pay only $ 0.05 for the publishers in adsense.

            And about your question, all searchs are just the main keyword, which is the url of the site. The site is very new and not yet rank in other key words.

            Thank you and sorry for any misunderstanding.
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            • Profile picture of the author trustumar
              for square ball in google adwords keyword tool Approximate CPC is $0.10. Did you select the country Brazil?
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              • Profile picture of the author eduf
                Originally Posted by trustumar View Post

                for square ball in google adwords keyword tool Approximate CPC is $0.10. Did you select the country Brazil?

                The keyword not is square ball. I used as an example.
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  • Profile picture of the author StoneWilson
    What I know is ads relevancy and CTR would influence the click price, what's your CTR?
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    • Profile picture of the author GyuMan82
      A common mistake that Adsense publishers make is that they necessarily assume that because the keyword tool says CPC of a certain amount then that is what they will get.

      The CPC is only a general idea and doesn't mean that is what will be served on your site. You may be targeting that keyword, but maybe Google sees your site differently.

      You need to look at the overall niche which is a better indicator of what sort of pricing you will get for clicks. Is it in a high paying niche or is only that specific keyword high paying?

      For example often in the video game niche the actual game title itself will be a high CPC while many of the related words will pay next to nothing. Just something to consider.
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    • Profile picture of the author eduf
      Originally Posted by StoneWilson View Post

      What I know is ads relevancy and CTR would influence the click price, what's your CTR?
      around 8% ctr.

      I want to thank all the response and help!
      After all, high cpc is only guaranteed to advertisers and publishers are more bound to have a little luck.

      Anyway I'm quite happy, get monthly payments on adsense at least 3 years. Interestingly, none of the sites I make money I did think about winning, all are the result of tests and experiments seo and link building for my clients.
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  • Profile picture of the author yukon
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    Originally Posted by eduf View Post

    Hello everyone!
    Recently I was doing an adwords campaign for a client of mine and I found a keyword which cost around $ 1.50 and had high competition.

    I bought the domain with the exact term, I made a very interesting site (the keyword is on a subject that I dominate completely) and in a few weeks could top # 3 in Google without a single backlink.

    My surprise came when I began to receive visitors and average cpc 336x280 blocks is $ 0.06, 728 blocks are around $ 0.05 and 300 blocks of around $ 0.08.

    Has anyone experienced this? The ads are highly relevant to the content of the site, containing even the complete keyword in the title of almost every block.

    Thank you!
    That's because your running the wrong tool, that tool is for the SERPs PPC.

    Use the Contextual tool, then subtract 50%.

    Example: $1.50 / 2 = $0.75 (that's your rough estimate)

    Compare the same keyword on both the keyword tool & contextual tool, I bet the real $$ amount is a lot lower for your keyword.
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  • Profile picture of the author dburk
    Hi eduf,

    As you have already learned from trustumar & yukon, use the Contextual Targeting Tool, not the AdWords Keyword Tool, for estimating CPC on your AdSense pages, but you cannot just assume that your numbers will equal the average. As StoneWilson pointed out, your CPC will vary a great, based in part on the CTR.

    You need to understand that the key ingredient to top AdSense earnings is in helping your advertisers to make sales from your website traffic. The better targeted your traffic, and the higher the conversion rates for your advertisers, the higher your CPC will be.

    You also need to realize that it takes time to earn a reputation with your advertisers so that they are willing to pay premium rates for ad space on your website. If your website is new, then earnings tend to be lower, simply because advertisers haven't had a chance to discover your website.

    Once advertisers have discovered your website, and gathered enough test data on conversion rates, and those rates are high, they will bid higher for your ad space. You cannot expect to earn higher CPC from a website that is new and how much you ultimately get will depend a great deal on how well targeted your traffic is for the advertisers' business.

    The bottom line is that your success in a niche has to be earned, it isn't going to be just handed to you on a silver platter because you did a little keyword research. Help your advertisers do well and you will be rewarded.
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  • Profile picture of the author serenin221
    I think there is no any fully trustable software out there but I do think Adword Keyword tool is reliable most of the time but you must have a little bit more of knowledge before you can fully utilize the information offered by them. It is my very first tool and I’ve learn a lot from it. However, I did use MarketSamurai and SECockpit too, so I always try to make comparison between the tools for my ultimate result.
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