Did you notice CPC drop in Adsense?

23 replies
  • SEO
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Well since this month, I see CPC drop for my tech blogs! I was used to earn around $0.35/click but since month starts it drops to $0.15/click! I can't see any reason as my overall traffic as well as organic traffic increase by at least 30%!

Is their anyone also facing same issue or am I alone?
#adsense #cpc #drop #notice
  • Profile picture of the author solado
    I was getting £0.24 per click on one of my electronic review sites and since last week its £0.10 - £0.12 per click. Thought it was just me, I wouldn't say its google changing anything however could be coincidental
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  • Profile picture of the author heinmarketer
    Well I read Google forum and some experts provide excuse that it's year end budget completed in Dec and they often faced such a issue in new year start and publisher recover CPC from Feb.

    I wish it will goes normal as with such a low CPC we almost lost 50% earnings!
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    • Profile picture of the author Talen
      January is always a tough month for adsense...should pick up in Feb.
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      • Profile picture of the author aygabtu
        Yep, January is definitely much lower than December for me. Have to assume a lot less advertisers competing for adspace since x-mas is over.
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  • Profile picture of the author heinmarketer
    Thanks for your feedback as I was really worried about it and I had no idea what's went wrong without traffic drop and other things! Let's hope for best!
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  • Profile picture of the author Maraun
    Well after the whole holiday frenzy it seems natural that people don't buy as much in January. And companies know this so they don't advertise as much. Diversify to different niches that have their ups and downs at other times in the year, then you have a more stable average.
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    • Profile picture of the author heinmarketer
      Originally Posted by Maraun View Post

      Well after the whole holiday frenzy it seems natural that people don't buy as much in January. And companies know this so they don't advertise as much. Diversify to different niches that have their ups and downs at other times in the year, then you have a more stable average.
      Yes I also did with new niche and it's seems new niche working good although I'm below $3/day on new site but yes CPC is around $0.55! I wish Tech Advertiser will spend some more money from next month. :p
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  • Profile picture of the author mikengo
    My CPC is terrible too. January maybe a tough month for Adsense but brutal for Amazon Associates. Can't wait for February.
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  • Profile picture of the author Mantasmo
    Strange. This has been by far the best month for me. Average CPC has gone up from £0.28 to £0.47 (health niches). We're talking thousands of clicks here.
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    • Profile picture of the author aygabtu
      Originally Posted by bnetwork View Post

      Strange. This has been by far my best month for me. Average CPC has gone up from £0.28 to £0.47 (health niches). We're talking thousands of clicks here.
      Hello! Health related ads are big in January! All the New Years resolutions people make and break. Just check out all the diet and fitness ads on TV. But most niches are going to be down this month.
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      • Profile picture of the author Mantasmo
        Originally Posted by aygabtu View Post

        Hello! Health related ads are big in January! All the New Years resolutions people make and break. Just check out all the diet and fitness ads on TV. But most niches are going to be down this month.
        Sweet. I only got into Adsense about seven or so (can't remember) months ago. This is all new to me, ha!
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    • Profile picture of the author heinmarketer
      Originally Posted by bnetwork View Post

      Strange. This has been by far my best month for me. Average CPC has gone up from £0.28 to £0.47 (health niches). We're talking thousands of clicks here.
      Well it's niche which always provide good results in any network and I personally feel same thing as I started new blog back in last week of December and I already getting $0.55 CPC with impressive 2.3% CTR.
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  • Profile picture of the author bhuff85
    My earnings have pretty much been on point from last month (maybe just a smidge lower than December). The consistency is there, which is always a good thing to see as I continue to build and work on new websites.
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  • Profile picture of the author mosthost
    I removed all ads and replaced them with one 300 width ad and am very happy with the results!
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  • Profile picture of the author webdevpro
    I also noticed the same issues. I thing its the time of the year when this usually happens.
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  • Profile picture of the author onegoodman
    I guess after Google changes and many blocked account, we all seen that coming
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  • Profile picture of the author satrap
    I have noticed a drop as well. My average last month (and for many months before that) was around $0.90 to a $1 per click, but now (for the past few weeks) its down to about $0.60-$0.70 per click.

    Hopefully it gets better in FEB for everyone.
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  • Profile picture of the author cjshu99
    Ive had a couple of my biggest days ever in adsense earnings this month.
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  • Profile picture of the author DiZzYNaTiOn
    Drop from 90c per click to 05c per click last few months
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  • Profile picture of the author cashp0wer
    It is pretty much the same at the moment with the people i have spoke too. The cpc seems to be down on last month and it nearly always i find goes down towards the end of the month. See how it is next month i ams ure it will pick up.
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  • Profile picture of the author Allex
    I have not only CPC drop down but in traffic as well, almost 95% last three days! Unbelievable.
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    • Profile picture of the author heinmarketer
      Originally Posted by Allex View Post

      I have not only CPC drop down but in traffic as well, almost 95% last three days! Unbelievable.
      You're similar me, my traffic drop down fast in recent days.
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      • Profile picture of the author Dexter AJ
        I think Google is trying to munch on our part of earnings too. If Google is suffering some financial troubles; relax let the website owners take the heat. And bang our CPC drops.
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