Contextual Targeting Tool

by 16 replies
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Can someone explain to me what the contextual targeting tool is, and how to use it?

And why is the google keyword tool provide such different CPC results.

Thanks

Anyone???????
#search engine optimization #contextual #targeting #tool
  • The Contextual Targeting tool advises a set of keywords correlated to your terms, and faction the keywords into themed ad groups. You can read more about this tool. Here i give one link about it.

    What's the Contextual Targeting Tool? - AdWords Help
    • [1] reply
    • Thanks Shophia,

      Can you give any insight into why the CPC values of the Keyword Tool, as opposed to the Contextual Tool are so different?
      • [1] reply
  • Contextual targeting tool gives the





    u must use this tool to get the correct CPC , do not use the CPC that appears next to the kws listed in the Google Adwords tool, those numbers are wildly inflated
    • [ 1 ] Thanks
  • So how do you suggest to do keyword research then, if the CPC results are quite inflated.

    Just use the keyword tool for finding search volume then individually run them through the contextual tool etc?
    • [1] reply
    • The ones in the adwords are not INFLATED like outwest says, they are just what people for for the adwords network pay; which is the ads displayed when you make a search in Google. I have run into keywords that cost nothing in adwords, but are worth several dollars in adsense.

      But yes, use GKWT to get your volume, and the Contextual Tool to get the best numbers for CPC.

      As for a program that does it; there are none out there that grab the info from the contextual tool. I am honestly not even sure if it can be done.

      -- Jeff
      • [1] reply
  • Yes you have to run them individually through the contextual tool
    just leave that open in a separate window

    if you find KWs with 45-100 CPC in the adwords tool
    typically those are 2-4 dollars in the contextual tool
    • [1] reply
    • So for some of those 45 - 100 $ CPC keywords, would they actually be paying that on the search network?
  • Would be good if they could make a program that not only displayed total searches, local searches, and adwords CPC, but also the contextual tool CPC amounts. Or maybe there is one out there?
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