Facebook Ads - How Long

by claywalsh

Posted: 14 years ago 6 replies

Okay so lets say you setup a campaign and you target "1 million" people using specific interests, it starts cycling through those people. We can see with one stat how many of those individuals (out of 1 million) have seen the ad...

I'm doing very well with an ad and had a kind of scary (although probably very stupid) thought that after the 1 million people see the ad how much longer will they keep showing it? Will they keep cycling over and over as long as the CTR remains at a certain level? Will they show the ad 30 times over if the ad is performing well?

Just curious how that works. My guess would be they keep showing as long as you are getting enough of a CTR

#ads #facebook #long

JKflipflop 14 years ago

There really isn't a pattern I have figured out yet when it comes to FB ads display. However, 1 thing I can assure you is that FB is absolutely flexible when it comes to you wishing to discontinue you Ad.

Moreover, you can monitor the "frequency" parameter - which indicates the average number of times each target prospect has seen that Ad. When that number starts rising and your campaign is becoming less profitable, that's the time you take the ball and move ahead

Hope this helps. Cheers
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claywalsh 14 years ago

thx for your input - I'm more concerned about keeping it rolling then having to discontinue at this point. Getting a 500% ROI and enjoying the ride!
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- Exel 14 years ago
  
  Originally Posted by claywalsh
  
  thx for your input - I'm more concerned about keeping it rolling then having to discontinue at this point. Getting a 500% ROI and enjoying the ride!
  
  It seems you should be giving answers and not asking questions
  
  Thanks
  
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webinventaekhlas 14 years ago

I think right after your ads reach the goal facebook will automatically stop showing it.... I think they had the program to stop right after reaching goal....
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Watch Store 14 years ago

well done for your good ROI. Would you like to share any tips about your facebook ad. DO you link direct to the offer, an exernal url, or a facebook page ?

Any advice would be appreciated.

I have run a few offers on facebook with no positive ROI.

Thanks
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claywalsh 14 years ago

lol, yeah its a good campaign but I'm no FB ads expert. I still am unsure of the answer to my question does anybody have more info there
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