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penguin - how will it handle BLs as they age

by jimgk
8 replies
  • SEO
    • |
do you think google will devalue over time older spammy BLs?

i have about 10,000 that i need google to ignore or forget about.

i am hoping to recover from this with new GOOD BLs ???

jim
#age #bls #handle #penguin
  • Profile picture of the author jimgk
    the question is - is google not giving any credit for crappy BLs - or are they penalizing sites with crappy BLs? if they are penalizing, when will they begin to ignore crappy BLs? or how to offset them?
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  • Profile picture of the author dp40oz
    They are penalizing sites with Penguin thats why people saw such huge drops. Its an algorithmic penalty so I believe the only way to get out of it is to clean your backlinks up. If you've been hit by Penguin I wouldn't expect any magical ranking jumps from an expired penalty. Google means business this time. Either clean up your links or start over.
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  • Profile picture of the author GeorgR.
    The term "algorithmic penalty" is an oxymoron, a penalty is usually a manual applied penalty...an algorithmic change is not really a "penalty".

    "Clean up your links" is not practicable, how can someone "clean up" 1000s or maybe 10.000s of links?

    That being said, the algo change from the Penguin update CAN be overcome..but it will take time.

    If you have, say, 5.000 "crappy" links with keyword anchors, you simply need more and better links outweighing your old, crappy links.

    We can assume thee MIGHT be a percentage threshold, it might be 60%, it might be 50% or 40% (no one knows)...if you have "money keywords" as anchor texts which exceed this threshold, well then go and build links until this number drops and the percentage of you "bad" links goes down.

    Get links from NICHE RELEVANT sites as well.

    Yes it will take time, months maybe...but as it looks, in time, it should be possible to work against Penguin.
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    • Profile picture of the author athenistic
      Originally Posted by GeorgR. View Post

      The term "algorithmic penalty" is an oxymoron, a penalty is usually a manual applied penalty...an algorithmic change is not really a "penalty".
      It's not an oxymoron. Algorithms can be triggered to produce a penalty. They just can't be reversed by google staff like a manual penalty can.

      When are penalties lifted? - YouTube

      But I agree with the rest of your post.
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  • Profile picture of the author akazzz
    Just build high quality links over those bad links. No point trying to remove them as 10,000 as you stated is too many to remove altogether.
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  • Profile picture of the author OneManSEO
    I have noticed that the penalty(for lack of a better word) is keyword/anchor text specific. One of our clients still has page one rankings for some of the keywords that were not worked on by their previous SEO provider, but all of his main keywords have tanked.

    I am comforted knowing nothing I did was responsible, since he is the only client that was affected by the update - so I can only conclude it was spammy links built by his previous SEO provider.

    The point is, the "penalty" is not site wide, like the Sandbox. It only targets the specific keyword/anchor text, so if you spammed the hell out of your website for your money keyword - ouch!
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    • Profile picture of the author bcmwp
      That's quite interesting. I've noticed, too, that the penalty does not seem to be site-wide. Only some of my pages were hit. I had four press releases, which seem to have been the problem, so I've deleted the pages they linked to, and I am hoping for the best. Once they are recrawled and disappear, we'll see what happens.

      However, one thing I've definitely noted is that the update spread like an infection around my site. Pages that were linked to by those pages have been hurt, too. I've gotten rid of my internal linking plugin and my related posts plugin to stem the infection, but it's still there.

      Also, good backlinks don't seem to end the infection. I have one page with no bad links whatsoever. It also has a PR6 page (not site) link from the World Medical Association. It has tanked, as far as I can tell, simply because it was linked to by one of my infected pages. The PR6 link is not overcoming the link from one of my punished pages.

      I'm going to see how this all plays out. If new posts on my site (it's a blog) are affected, I may as well start over. Fortunately, about half of my traffic comes from Facebook, so I can simply let my fans there know about the new blog, and it shouldn't hurt that traffic source. If the infection starts to clear up once the deleted pages get removed from Google, I'll keep going with my current site. If the penalty persists on the old pages, but new pages aren't harmed, well, we'll see. I'm giving it two months before I decide what to do.
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  • Profile picture of the author nasuryono
    Just don't over optimize your backlink using anchor text keywords to make it more natural. You will need to dilute your backlinks.
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