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a quick question about link juice

by ikuret75
11 replies
  • SEO
    • |
Hi, I have a question about link juice. I know it might sound like a stupid question but please be easy on me. Thanks in advance.

Let's say I have a site which is ranked already #1 on Google(Site A). Let's say I made another site with the SAME keyword (Site B) and I put a link on Site A to Site B with that keyword. Site A has only one outbound link that is to Site B so all the link juice goes to Site B.

Now my question is how much impact it would have to Site B in the ranking?

Does it mean all the value of the links Site A has received now go to Site B? I don't think so because if that's the case you could just dominate the Google easily once you have a site that is ranked well (by linking to other sites with the same keyword)...but I am confused about this. Site B has a lot of Link juice through Site A, and of course site A being #1 these links are better than the links that the #2 site gets (let's say Site C).

---better links --> Site A(#1)------> Site B(#?)
----good links ----> Site C (#2)

Thanks!
#juice #link #question #quick
  • Profile picture of the author howto
    That all depends on site A. Link juice amounts depend on how much page rank the site has. Also link juice passed is only a small % of the total so it would not pass 100%. Additionally the more links a page has on it the less link juice is passed as it is divided between the links.

    Think of it kind of like a pie and each backlink is a slice of the pie. The more PR a website has the bigger the pie is the bigger the slice you can take. The more links that are on the page the more slices there are so you must take a smaller slice.


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  • Profile picture of the author dburk
    Hi ikuret75,

    First, let me say that sites don't have PR or link juice, link juice is assigned to individual web pages, not sites.

    Next, unless you have a one page site, you generally have multiple outbound links, some to internal pages, and some to external pages. Your page's link juice is divided equally, among each individual URL in your outbound links, that includes both internal and external links. So if you have links to 4 internal URLs (site A), and one external URL (site B), Then 80% of your outbound link juice goes toward your internal pages, and that external URL is getting only 20% of the outgoing link juice.

    Finally, Google has a built in decay factor that reduces the outgoing link juice by roughly 15%, so all your link juice eventually dissipates as it moves down your clickstream path. This is what prevents you from increasing total link juice among pages that are linked. The available link juice within a network of linked web pages is always a finite amount, it that can be sculpted, but never multiplied.
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    • Profile picture of the author ikuret75
      Thank you both of you!

      Originally Posted by dburk View Post

      Hi ikuret75,

      First, let me say that sites don't have PR or link juice, link juice is assigned to individual web pages, not sites.

      Next, unless you have a one page site, you generally have multiple outbound links, some to internal pages, and some to external pages. Your page's link juice is divided equally, among each individual URL in your outbound links, that includes both internal and external links. So if you have links to 4 internal URLs (site A), and one external URL (site B), Then 80% of your outbound link juice goes toward your internal pages, and that external URL is getting only 20% of the outgoing link juice.

      Finally, Google has a built in decay factor that reduces the outgoing link juice by roughly 15%, so all your link juice eventually dissipates as it moves down your clickstream path. This is what prevents you from increasing total link juice among pages that are linked. The available link juice within a network of linked web pages is always a finite amount, it that can be sculpted, but never multiplied.
      Does this mean if I put links on each page of Site A to the home page of Site B, the home page of Site B gets more link Juice?(better?)

      Thanks!
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      • Profile picture of the author Anil Kint
        Originally Posted by ikuret75 View Post

        Thank you both of you!



        Does this mean if I put links on each page of Site A to the home page of Site B, the home page of Site B gets more link Juice?(better?)

        Thanks!
        Thats correct. Link juice is passed on to the individual URL. If you home page has all the inbound URLs that page only gets the juice. Because of this reason, the inbound links are usually pointed to the Main Article page ( Or main article URL) for which you want to increase the rankings.
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      • Profile picture of the author howto
        Originally Posted by ikuret75 View Post

        Thank you both of you!



        Does this mean if I put links on each page of Site A to the home page of Site B, the home page of Site B gets more link Juice?(better?)

        Thanks!
        Some say linking off every page doesn't offer much benefit for SEO and that it is best to just use one link from the highest PR page on your website (which is normally the homepage). I haven't tested this theory out for myself however I have heard it said by multiple people on these forums and it seems logical to me as a sitewide link is generally not placed there naturally.

        The answer to your question is that yes if you link to site A from site B then site A will be better. By what amount better all depends on the page rank of site A's page that you place the link on. Also it will mostly increase your ranking on Google for whatever the anchor text you use is.

        One other thing to consider is that if Google has a way to figure out you own both sites then the link wont be worth much and could reflect badly upon your website.
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      • Profile picture of the author dburk
        Originally Posted by ikuret75 View Post

        Thank you both of you!



        Does this mean if I put links on each page of Site A to the home page of Site B, the home page of Site B gets more link Juice?(better?)

        Thanks!
        Hi ikuret75,

        Yes, those internal pages on Site A will pass link juice to to the homepage of Site B, and the collective link juice on Site A's pages will be reduced by the same amount that is passed to Site B's homepage.
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  • Profile picture of the author UMS
    Originally Posted by ikuret75 View Post

    Let's say I have a site which is ranked already #1 on Google(Site A). Let's say I made another site with the SAME keyword (Site B) and I put a link on Site A to Site B with that keyword. Site A has only one outbound link that is to Site B so all the link juice goes to Site B.
    Answer is that it depends.

    Google uses PageRank to determine the "quality" and "power" of a link. The amount of of link juice depends on a number of factors, such as Outbound Links (OBL), anchor text, relevancy etc.
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  • Profile picture of the author TotalWebsiteControl
    Ahhh its fun to talk about the juice of the link. Quite a fun mystery when your brain starts to think. Ranking higher and higher with each seo post. Who wants the top position in google the most?
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  • Profile picture of the author ikuret75
    Thank you all of you. It started to make sense!
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  • Profile picture of the author dlundy1
    Links are only a Small Portion Of The Battle, The Link from Site A is only a DOOR that Google Uses to get to your Site.

    Because Site A is ranked so well, Google-bots will Spider It frequently there fore increasing the Spider-Traffic to Site-B...... If Google gets to site B and finds that it has heavy Content Of the same Subject then that is Good for both site A&B

    .... but If its simply Just a Link to Site B and site B has no valuable content then Site B will get the Juice
    (Which won't make a significant difference)

    and Site A will begin to appear "diminished" to the Search Bots (which means you are 1 step closer to being ranked #2 instead of #1)


    ... hope that helped More.
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    • Profile picture of the author cisin
      Originally Posted by dlundy1 View Post

      Links are only a Small Portion Of The Battle, The Link from Site A is only a DOOR that Google Uses to get to your Site.
      Totally agree on you with this.
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