Negative Keywords -Using Adcenter

by Saintsfan40

Posted: 12 years ago 4 replies

I'm surprised this topic hasn't been brought up before. I used the search function and Google search and couldn't find what I was looking for so I thought I would bring it up.

I'm currently running a campaign on Adcenter. All my buyer keywords are running on {Exact Match}

One thing I noticed in the negative keyword interface is that it says:

"Keyword" = Phrase match negative keyword
[Keyword] = Exact match negative keyword

This is where I've been stuck. I don't know if it's telling you to run your negative keywords on phrase and exact. I currently have 136 negative keywords set on phrase and exact as of now.

My question is, for instance...if my good keywords are set to {exact match}. How should I run my negative keywords? Broad,Phrase or Exact?

Or does it matter? I'm surprised I couldn't find a tutorial on this.

#adcenter #keywords #negative

Karan Rawat 12 years ago

Yes Pal this is really a very good topic .. to discussed, but the question is who will disclosed this..? because negative keywords are also good for SEO.
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- Saintsfan40 12 years ago
  
  Originally Posted by Karan Rawat
  
  Yes Pal this is really a very good topic .. to discussed, but the question is who will disclosed this..? because negative keywords are also good for SEO.
  
  Agreed. And it could be just the one area that can make or break a campaign.
  
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  What's the point of having a sig if no one buys from you?
  
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MktCoach

12 years ago

It's been a while since I last used AdWords, but I believe it's the same as with regular keywords, only in reverse.

If you want to exclude a specific keyword from your campaign, make it exact if it's only that keyword in isolation, but make it phrase if ANY usage is disallowed.

So, if your niche is "dog training" and you have a keyword set developed for it, but want to exclude ALL instances of "bird dog", then exclude it as "bird dog" (phrase). However if you're okay with some contextual uses, just not "bird dog" on its own, then excludes it as [bird dog] (exact).