Google experts: How many posts a week on my site to keep Google happy?

by 71 replies
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Hey guys,

I've never posted a thread before so I hope this turns out to be fruitful!

I keep hearing all kinds of advice from all over about how Google analyses your website, determines how to rank posts etc. I have an idea about how it works but certainly not the intricate deatils.

How many posts should I be putting up on my 'make money online' website each week to keep Google happy?

All answers and reasons are welcomed, no matter how vague or stupid!
#search engine optimization #experts #google #happy #posts #site #week
  • I would post at least one a week, and make sure that your keywords are the same keywords used in your title. Try the WP plug-in All-In-One SEO (If you have wordpresss).
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  • Banned
    As with most things SEO it really depends on your site; there isn't any specific number but it has largely to do with your niche, your site authority, and your site structure.

    We have had websites ranking on the first page with no fresh content; these are mostly business pages where a new page each week won't really make sense. However the content cater to the users and they don't bounce.

    We have another blog that is a simple affiliate site which is still on the first page months after we stop posting content. However when the content was irrelevant and users start bouncing (several months back) we had to update the content...else the site ranks was decreasing.

    What you should perhaps be more concern about is how long your user's are staying on your page. No point churning out one or two articles per week if they will be subpar; rather do one article every two week if you can really get something juicy your user's will want!

    Of course having an active site with new content weekly still does have it's benefit and it's more you can work with your site over time; it should also help with your site authority if done properly but focus on making content that reduce bounce rate.

    (at the same time with some affiliate sites, we try to stage the content distribution to keep things fresh especially when we're doing a new SEO campaign)
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    • Thanks for these great replies. I didn't want to ramble on it my thread started because I didn't want to lose anybody. I want to clarify that I'm definitely not in the game to make Google happy, I'm all about providing valuable content for my readers. Both of these tips make a lot of sense. The only thing I was concerned about is whether Google somehow 'punish' you for infrequently posting even if your existing content is read and loved?

      As for how much time is spent on my blog, which posts receive the most traffic etc. I've noticed a growth in average time spent on each page and my more recent posts are the most popular and generate reader traffic quite quickly. I would assume it's a good idea to strike while the iron is hot and update more frequently than once a week if they seem to be enjoying my stuff?

      Thanks again everyone.
  • Post everyday - i'm assuming you have a blog. Hopefully you dont mind writing everyday. But if you want to do free marketing (seo included)... you're going to have to develop content on a consistent and daily basis.
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  • Be consistent - that is the key element.
    My sites, where I am consistent are more productive than those where I am not.
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  • Just do what youre capable of, and what your readers enjoy.

    Forget about publishing just for the sake of an algorithm.
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  • You need to keep up with the Jones. If your competitors post two articles a week, you should do as least as much (unless you beat them with other metrics). If they post ten, you should post ten. This is niche and competition specific.
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    • this is worthwhile suggestions

      if you want to hit me up with your site maybe i can mention it on mine
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  • I have just answered it here on my thread - http://www.warriorforum.com/adsense-...te-update.html

    I am posting almost everyday.
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    • Wow, loads of answers! Thanks very much guys, it's really appreciated! It seems strange that this is a FREE forum and I get more sense out of you guys than I do with most of the so-called 'gurus' out there!

      You've all posted some really good tips that will help me no end. I got into the rhythm of posting once a week but wasn't sure if I should be doing a bit more.
  • Post frequency is the most overrated SEO factor on planet Earth.

    I've tested this 10 ways to Tuesday and I can tell you that it makes NO difference whatsoever.

    Just look at it from Google's perspective:

    Why would they care how many times you update your site?

    Do you know anyone who says, "I love this site so much...they update 4 times per week!"

    Of course not.

    And it's the same with Big G. They have more than enough content. They want to show users THE BEST content there is.

    Just look at a site like Social Triggers. Dude updates twice per month and gets insane Google traffic.

    Why?

    Because he posts awesome stuff.
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    • Thanks a lot buddy, this makes perfect sense. It also makes me happy as I don't want to be updating my site every day if it's unnecessary.

      I want to develop a popular blog that provides readers with useful tips and shares experiences on the make money online niche. Eventually, I want to begin advertising on it. I get offers from people who want to advertise but it's only gambling sites and I don't want to go down that root. I want it to all be relevant and genuine. I want to make money in the most honest way as possible!
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  • Posting good content is the key, but posting good, relevant content everyday or every 2-3 days is the key to success.
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  • Part of the confusion of assessing optimal posts per week is that it is impossible to differentiate between causation and correlation of traffic with regards to posts per week.

    Without too much guesswork, I go for one post a week minimum. For newer sites, one post per day until content level is up to satisfaction.
  • I find that updating content rather than adding new content does the trick.
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    • That is based on how many visits?

      If it is 10,000 visits each month, the data is fairly solid, but it still is not much of a jump. If it is 150 visits... 1 visitor that spends an hour on your site and checks out 50 pages can throw all that data out of whack.
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  • Here's a great article that goes against the status quo I would recommend people checking out regarding posting frequency:

    Why I Don’t Post Regularly and Why You Shouldn’t Either
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    • Thank you, I appreciate you sharing the post. Personally, I'm not keen on long posts, no matter how good they are. I don't have a lot of patience though so I have to take this into account when writing for others.
  • Posting frequency will make a difference in your blog's growth. Not sure how it impacts SEO but imagine the more posts your write the quicker Google will recognize your site. Have read that 300 word minimum post is beneficial for blogging.

    3-5 posts per day for aggressive growth.
    1 post per day for moderate growth.
    2-3 posts per week for slow growth.

    Believe John Romaine had a good point that each post you write is like building a net. The more posts you write, the more entry points you have for your site via Google. So the more fish you'll catch in your net.
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  • Andy, I find after all the google updates that have recently passed social media seems to be the key, so my opinion would be to keep your blog updated on a frequent basis like china key mentioned, this is a great way to build a strong following of readers.

    also each post you make I would try to make it interacting with your readers ... ask them a question at the end of your post and have them comment, the more comments, shares and likes you get on your blog the quicker you will rise in the search engines.
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    • Thanks for your advice, guys. I can see the benefits of those strategies. I guess it all comes down to how much work I really want to put in considering I want the content to be excellent.
  • Banned
    Not all niches are the same for how much content & how often you need to be posting new content.

    I'm in an evergreen niche, my content never goes out style & is focused on an industry standard that's been around since the early 1980's. The content is still popular/compatible in this niche in 2013.

    I have 3 sites in the same niche, my best site is around 6 years old, I haven't posted a single new page on that one site for over a year. I still rank for a few of the best traffic keywords & thousands of longatails in the SERPs. My earnings have doubled/tripled for my main site.

    When I first started my main site years ago I was posting new content/pages just about every day but that was only because I was interested in the niche & my traffic was interested that I was sharing with them what I was doing.

    I know exactly what made my main site so popular with traffic, the fact that I posted non-stop for such a long time & still provided content that I would/did personally use for myself. At the time I didn't care about SEO, I was bringing in a very consistent 3,000 unique laser targeted traffic per day from a single niche forum I didn't own, that traffic is still very consistent 5-6 years later. Over time I diversified my traffic sources. One of my best traffic referring pages is from a different niche forum that I've never even signed up for, I'm not a member of that forum, one of my traffic posted the link & the traffic keeps flowing into my site.

    I keep preaching about niche forum traffic & how consistent the traffic flow is, obviously the money site has to be useful on it's own otherwise it would be a waste of time considering traffic is pretty smart in 2013 compared to the gullible days of the late 90's.

    Sites like celebrity sites are just too much work, you would have to post non-stop for the rest of your life to keep traffic interested in the content, forget that, I'm in this for recurring income & one time work.
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  • If you are posting 100% original content then I suggest you post several days a week that are SEO optimized like internal linking and don't always use your keywords you can spin or use long tail keywords that is somewhat near your main keywords.
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  • Try to post news everyday on your site, you will get best result from Google
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    • hi, I would say at least 2 times a week answer daily the comments this also counts for ranking as it is some new content that you will ad also it will count because it is an interaction with your visitors so it is kind of social aspect which is also important to google. Connect a fanpage to your blog and send your blog posts to the timeline on your facebook fanpage
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  • The number of your post is totally dependent on the demand of your Niche to keep your visitors interested.


    Posting everyday will not help at all if no one is going to read your post.
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  • The more quality posts you would create the more benefit you would get, there is no doubt to it, the thing is you need to do it regular basis.
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  • I used to think a lot. But personally, I tweaked and tested, and found that one long, quality post a week, with the rest of the week SEOing that post and a few other older posts yielded me the best SEO results.
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  • One or two good quality posts will do. I publish one article per week.
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    • Thanks once again to everyone who replied to my question. I've just gone through the last 6 or so comments and some of the tips I'm already using, others I'm not.

      I must get better at responding to comments on my site. I remember a time when I would get so excited to see a comment pop up and I would jump straight on it. These days, it takes a little while for me to reply and I must rectify that.

      One thing I have noticed, is my traffic has flown up since I've been more frequently posting on the Warrior Forum. It's nice to connect with people who are interested in what we do.

      I have over 4,000 friends on my FB biz account and nobody ever interacts with me. I need to address this too. :rolleyes:
  • Banned
    Well, I would say one post daily is sure going to help you !
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  • Do it naturally. Do not post too many in a single day, Just post for your readers. If they like and enjoy to read your post then post Regularly. One or Two post in a day is better but you need to do it regular basis. Suppose today you post 3 or 4 content but Yesterday your post was 0.
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  • do not post too many on one single day. post unique content, write article with fresh content and post one a day.
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  • yeah, I think you only need to focus on having original content, that your readers know that it can't be found anywhere else, that way they will recommend it, keep coming and that's good traffic
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    • Thanks everyone. I did get it stuck in my head that one a day was the way forward, so I will use this as part of my experiment to see if my rankings continue to grow.

      I'm now up to 27,000 in the UK. In 18 days I have moved up around 400k global places, 200k US, 60k UK and around 50k AUS.
  • I post around 4 to 5 article daily (Current affairs website) and believe me I got a good response from Google.
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    • I've just conducted a one hour interview with Solo Ads superstar, Igor Kheifets and popped it into a blog post.

      My traffic has been going wild, today. :-)
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  • Posting for SEO purposes is just a big no. Post for your readers, not to make google happy
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  • "How many posts should I be putting up on my 'make money online' website each week to keep Google happy?"

    For google ranking nothing
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    • Thanks both. Since I've started paying attention to social trends and current topics via Facebook etc I'm managing to post content that people want to read. I've barely even looked at SEO, lately.

      My Igor Kheifets interview has 36 Facebook likes already and I only posted it a few hours ago.

      Social signals rule!
  • It depends on how compelling your blog post is. I saw many bloggers who seldom publish new blog post and yet they are ranking high in Google. I guess it is a matter of quality not in quantity. Think of your readers first then Google will do the rest.
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    • I think you should concentrate on making those visitors happy. High bounce rate and low visitor interaction with your site will create metrics that indicate your site isn't worth any attention.

      I have a fitness site that I fluctuate the frequency of posting on, because life isn't always the same at all times so neither is my posting.

      I tend to do between 3 - 5 high quality posts per week, post length being often 700 - 2000 words each.

      This is inspired writing that I hire out partly and i do myself. That content needs to be worth reading so I don't just post simply to post, it has to be engaging and worth while content, otherwise what's the point?

      I actually started out with 100ish articles (can't remember the exact number now) to get the site running though. I didn't wait at all since i had some articles I had previously written and i had a number of articles written for me.

      Create a good experience for your visitors and keep them engaged and big g should be more than happy
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    • I've just spoken with good friends of mine who operate in the same arena as me.

      They said 3 good quality blog posts a week is all you need. I'd much rather create 3 good quality posts than smash out 1 crappy one a day. :-)

      My website has now hit a ranking of 19,000 in the UK, so it's growing daily. I will continue with my experiment until I see no major movement for a week or so.
  • I do posts twice a week one on-page and one off-page.

    It help my blog to crawl even faster.
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  • One per day is the best the Content should be most effective as well as high Quality. So that readers can easily get it.
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  • As many times as you can, you can't post to much.
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  • Well, you want to have at least 10 posts on your website to be taken seriously by the search engines. Then, one new post a week will make your website seem active and the search engines will spider your site on a regular basis to determine your rankings.

    Keep in mind that webpages are not the only pages that rank in Google. You should focus on ranking your Videos in YouTube which connect to your website. get a good video course to learn more.

    Just get ONE video course. You don't need 10 of them.

    It's much harder to rank webpages for keywords these days unless you're in a very small niche like "how to training alaskan huskies to roll over an play dead".

    You might be able to rank easily for this long tail keyword.
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  • Stop worrying about Google. Focus on the user and make them happy.
  • Instead of accepting opinions I encourage
    you to listen to those who provide you
    with actual, factual data.

    The only useful response I've read is to
    post for your readers - that's the best
    long-term advice.

    If you have something worthwhile to say,
    then say it.

    Saying nothing is better than spewing
    non-sense for the sake of being heard.
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    • I put up a new blog post every 1 to 2 weeks on my sites and they all rank very well. I haven't tested if they would drop significantly if I stopped putting posts up entirely. My guess is it would take quite a while for them to drop if they dropped at all.

      Another thing to consider is that if you post too frequently you can run into a duplicate content filter if all your titles have some of the same words in them. I've seen this happen before. To save the site I just deleted all the blog posts that didn't have any traffic and the homepage showed up as the first result again.

      Fresh content can definitely help you rank well but remember that there are millions of sites that haven't changed in years and still rank as the first result for a search term.
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  • One thinks must be remember- Google doesn't like quantity without Quality. Submit link simultaneously and continuously basis.
  • Forget frequency. If your content isn't good, then it's all worthless. I averaged like 1 post a month on one of my blogs. I didn't see the overall picture increase. What I did see is the good post rank well. The best has had over 150,000 views since this time last year (80%+ search traffic) and outranks AOL/Entrepreneur.com. It gets 800 views a day and about 100 outbound clicks.

    Go and see what the guys in your niche that are ranking have done. Then do it better.
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    • Great advice, Grant. Thanks a lot. I think my content is engaging, as I write from the heart with honesty. However, it probably doesn't quench the thirst of the more technical minded.

      I think I bring readers to my site because I'm just a normal dude sharing his story.

      But it wouldn't hurt to try to cater to more experienced marketers.
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  • Just focus on quality, rest number does not much matter. We are posting 2 posts per week and getting pretty much better results.
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  • At least 1 a week is recommended.
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  • Google is a bitch ass and doesn't care how much of an article you give to her daily.

    Keep riding!
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    • I'm averaging about 3 a week at the moment and my engagement is improving.

      I think if I post any more than that they'll get sick of seeing new posts. :rolleyes:
  • It makes no difference if you're looking to increase your Google ranking. Just post when you have something useful for your readers to read.

    Suarez and Sturridge have nothing on you and Yorkie, btw.
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    • Ha ha tell me about it, mate! Andy Cole - my favourite player of all time!

      My Global ranking and U.S ranking have hit their highest ever position in 4 years, this week.

      This is mostly from social engagement.
  • In my opinion it is dependent on the industry and niche. Certain niches require rapid updates. Of course, you should always update your site when there is other information that you would cover to be an expert in your field.
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    • Thanks Ryan.

      I market a lot on Facebook and the general consensus in my niche appears to be around 3 posts a week.

      My rankings are improving and I would say I'm averaging 1-2 posts a week, right now.

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