a general question regarding PPC

by MunkMurray

Posted: 16 years ago 6 replies

I have read and heard a lot about keyword research and finding the right bids for your keywords.
I am in the middle of a keyword research right now and I just cant understand one thing:
if google estimates 130-170 clicks per day for a 50$ per day campaign (a lot of keywords in positions 4-6 or even lower) why should I increase my bid for getting a higher position and a lower total clicks per day?

I hope I was coherent enough and I hope someone has an answer for me

thanks

MM

#general #ppc #question

Narayan 16 years ago

If you want more clicks you would have to raise your daily budget as well. You would do this, if you know that you have a winner-campaign that is making you money and you can even pay more to earn more. Otherwise you are fine as you are with your setting right now.

What you want to do is to find those campaigns that you can scale up eventually...
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Kim Davis 16 years ago

You increase your bids to snag a position you want. Yes your $50 may run out faster than it would if you were in position 4-6. But you can gradually lower your bids and maintain that same position and eventually your $50 will last longer. You will then be making more off your $50 and you will be able to raise your limit....
does that make sense??
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- Narayan 16 years ago
  
  Originally Posted by Kim Davis
  
  But you can gradually lower your bids and maintain that same position and eventually your $50 will last longer.
  
  Sorry but why do you think you will stay in the same position if you lower your bids? The Ad-Position is calculated by bid-price and quality-score, which is influenced greatly by CTR. It basically would mean that your CTR would have to raise, while you lower your bids, to stay in the same position. Unlikely if you don't improve your ads or keywords.
  
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Kim Davis 16 years ago

no it is not unlikely at all....it is called smart bidding...it happens all the time
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MunkMurray 16 years ago

well, I answered my own question.
after a few days of running this campaign I only got 35 clicks and my quality score is decreasing rapidly.

so i guess that's it
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Lucid 16 years ago

Cost and click estimates are just that: estimates. They are based on many factors. The click estimates are based on what you are willing to pay for the click, your daily budget and the average CTR of all other advertisers for that keyword. So if you only get 7 clicks when Google estimated 130, it most likely means that your ad is way below average compared to your competitors. That's a reason your QS is going down too.

Solution is to create better ads to get higher CTR.
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a general question regarding PPC

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