PR vs. OBL in backlink profile - what are the stats that matter?

11 replies
  • SEO
  • |
Thought it would be interesting to see what opinions there were out there about the relative value of backlinks in regard to the page they are on, especially re: pagerank and no. of OBLs - be it a domain you are planning to buy (which is why I am currently thinking about this stuff again) or just different pages you are looking to drop a link on.

Which provides more value, would you say, out of these (domains in this case - and lets assume all other stats not supplied being equal, like relevance, domain age, dropped or not, contextual or non-contextual link):

Domain 1:
Has 5 PR3 backlinks, but they are all on quite high-OBL pages (directories, linklists, bookmarks, that sort of thing - not spam)

Domain 2:
Very low link value (i.e. no high-PR BLs), but has a contextual PR0 link from a major newspaper (root domain PR9)

Domain 3:
Has just one PR link, a PR6 from a .edu (legit, not a spam blog comment, but pretty high OBL, 500+, on a resources page)

Domain 4:
Has several PR1s BLs where it shares the page with only 2-3 other OBLs, plus a PR5 with a lot of OBLs

Domain 5:
Has sixteen PR3 BLs, but all off the same domain due to a sitewide, plus a PR5 from a large linklist (high no. of OBL).

All these sites would typically have at least several dozen low-to-no-PR BLs as well. None of them have gazillions of BLs, especially once sitewides are discounted.

OK, there are plenty more examples of these kinds of dilemma faced when assessing domains to buy (or pages to drop/buy links on) - what do people think about these factors, which of the above types of domain do you tend to favour?
#backlink #matter #obl #profile #stats
  • Profile picture of the author squadron
    Originally Posted by markowe View Post

    ...

    Domain 3:
    Has just one PR link, a PR6 from a .edu (legit, not a spam blog comment)
    That's where I would put my money, depending on the cost. If it's a $10 domain go for it.
    {{ DiscussionBoard.errors[8544105].message }}
    • Profile picture of the author markowe
      Originally Posted by squadron View Post

      That's where I would put my money, depending on the cost. If it's a $10 domain go for it.
      Yes, if I hypothetically had a domain like that going begging it would only be a $10 job . So you think the lack of other backlink action wouldn't weigh against a domain like that?

      (Forgot to say, OBL is quite high on that one, 500+ OBL - it's like a resources page, but not spammy as I say, still, that must devalue it somewhat?)
      Signature

      Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

      {{ DiscussionBoard.errors[8544110].message }}
      • Profile picture of the author micksss
        Originally Posted by markowe View Post

        Yes, if I hypothetically had a domain like that going begging it would only be a $10 job . So you think the lack of other backlink action wouldn't weigh against a domain like that?

        (Forgot to say, OBL is quite high on that one, 500+ OBL - it's like a resources page, but not spammy as I say, still, that must devalue it somewhat?)
        You should edit your opening post to say this because the 500+ OBL on the PR6 changes a lot about it's value.
        Signature
        Web Hosting Reviews ► www.CastironHosting.com ◄ Read or Submit Feedback on Web Hosts.
        Web Hosting Coupons, Deals & Promos!

        Need a Virtual Private Server? www.VPSPlan.com
        {{ DiscussionBoard.errors[8544709].message }}
        • Profile picture of the author markowe
          Originally Posted by micksss View Post

          You should edit your opening post to say this because the 500+ OBL on the PR6 changes a lot about it's value.
          You're right - done. Didn't want to go into great detail but that is obviously an important factor. As I understand the Pagerank formulas (which is not very well), PR is very much "divided" between the outbound links, rendering the PR6 almost meaningless for backlinking purposes, I would think?
          Signature

          Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

          {{ DiscussionBoard.errors[8544762].message }}
        • Profile picture of the author Mike Anthony
          They are all dogs but I would go with domain 5 provided the links show signs of sticking.

          500+ obl on the PR6 link makes it probably the equivalent of one PR3 link or less
          Signature

          {{ DiscussionBoard.errors[8544770].message }}
          • Profile picture of the author markowe
            Originally Posted by Mike Anthony View Post

            They are all dogs but I would go with domain 5 provided the links show signs of sticking.

            500+ obl on the PR6 link makes it probably the equivalent of one PR3 link or less
            Ha, thanks, I was going to say "lemons". They are kind of borderline ones that I think wouldn't go to waste in a little network. I haven't listed my obvious keepers here
            Signature

            Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

            {{ DiscussionBoard.errors[8544846].message }}
  • Profile picture of the author Bent SEO
    What's the price differentiation in between domains? We talking all the same price? Price will make the decision vary for sure.

    Also when I evaluate domains to purchase for my network I'm also looking at a variety of other factors as well so it's pretty tough to say, what kind of DA do the domains have? PR? Anchor text diversity?
    {{ DiscussionBoard.errors[8544982].message }}
  • Profile picture of the author nik0
    Banned
    Domain 3 or 5 I would say, however 600+ OBL, yaiks.
    {{ DiscussionBoard.errors[8545038].message }}
  • Profile picture of the author Bent SEO
    Also I'd say the PR of these domains is very important.

    A PR6 with those backlink profiles? That page rank is either fake or won't stick, a PR1 or 2? Completely different story.
    {{ DiscussionBoard.errors[8545048].message }}
  • Profile picture of the author markowe
    These type of domains (they are only examples of the type of domain that is a dime-a-dozen out there) are all expired - dropped for a year or more so no PR - they are the type of domain I would hope would return to a PR2 or 3 at the next update (though the ones I mentioned are at the low end, definitely), maybe even a PR4 for some of the better ones I find (it does happen, especially since you can never see ALL the backlinks out there).

    So they are just $12 to register and worth having for me, because I am not out trying to rank for "payday loans", if you know what I mean, I just want them to build them out as network sites to give a boost to a money site for some relatively low-comp keywords and also pull in some traffic in their own right to pay their way. Also, they are guaranteed not to have been touched by SEOs, there are no shady links in their profiles at all. The high OBL is when a lot of these older domains appear in lists of "Useful resources" or "My favourite links", whatever, so the backlinking page has a good PR, but obviously may not pass so much on. I would rather go about it this way and take my chances than pay what are now becoming very inflated prices for expired/-ing domains at auction and, well, also take my chances... The money I save is better spent on building out the sites as legit sites in their own right which are going to pass any manual review.

    Well, it's just interesting to see other people's takes on what makes a "keeper" - but I am guessing a lot of you are going for higher-comp kwds and also to backlink a larger number of money sites and so need more on-page "welly".
    Signature

    Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

    {{ DiscussionBoard.errors[8545184].message }}
  • Profile picture of the author Moneymaker2012
    no doubt about domain 3.
    seems more good and will be beneficial later.
    {{ DiscussionBoard.errors[8546574].message }}

Trending Topics