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Test results: Adsense text links do so much better.

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So I did a test to see what scores better, Adsense text, banner or mixed views.
I did the test on a high traffic website, with millions of page views every month.

30 days only Adsense banner impressions: (3.290.003 pv)
CTR 0,07% - CPC 0,26 - CPM 0,17

30 days Adsense banner and text impressions: (3.341.870 pv)
CTR 0,08% - CPC 0,24 - CPM 0,18

30 days Adsense text impressions: (3.401.391 pv)
CTR 0,09% - CPC 0,24 - CPM 0,21

Total page views during the 90 days: 10.033.264

The difference between 0,17CPM and 0,21CPM doesn't sound like much, but it is a plus of 25%.
#adsense #links #results #text
  • Profile picture of the author nik0
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    Nothing new there, people are banner blind for years already.

    What a terrible CTR rates btw.
    • Profile picture of the author allegandro
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      Originally Posted by nik0 View Post

      What a terrible CTR rates btw.
      That is because my website is not made for making money with Adsense, it is a high quality website that makes money in another way. I'm happy with the CTR rate.
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      • Profile picture of the author paulgl
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        Originally Posted by allegandro View Post

        That is because my website is not made for making money with Adsense, it is a high quality website that makes money in another way. I'm happy with the CTR rate.
        So...........what's the point in posting those stats?

        To a statistician, those stats would be so similar, you could make
        no theories.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

        • Profile picture of the author allegandro
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          Originally Posted by paulgl View Post

          So...........what's the point in posting those stats?
          Hi Paul

          Simple, most website can't measure it over such numbers. I know many people who are happy with 1.000 pv per day. And with just 1.000 a day, one click can make the difference, that might you choose differently. But in the long term you might loose money.

          With doing it over 10.000.000 pv, it will be more "trustworthy", because of the numbers. It not matters if I have a MFA website or not. It shows in a clear trend. And that can be interesting for people who doubt. TEXT, BANNER or MIX.
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        • Profile picture of the author nik0
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          Originally Posted by paulgl View Post

          To a statistician, those stats would be so similar, you could make no theories.
          Depends on the deviation.
  • Profile picture of the author webdevpro
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    Agreed, In most of the cases text ads ads do the magic no matter how much is the traffic. How about the link units? Had you experiment with those also?
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    • Profile picture of the author allegandro
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      Originally Posted by webdevpro View Post

      Agreed, In most of the cases text ads ads do the magic no matter how much is the traffic. How about the link units? Had you experiment with those also?
      Yes I did.

      The Big Block (328*280) was the most successful in CTR
      The Skyscraper (160*600) was the most successful in total revenue
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