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My niche is not automobiles but I will use it as an example. Say I was interested in the niches of auto repair, auto insurance and auto leasing. Would it be better to build autorepair.com, autoinsurance.com and autoleasing.com and have those sites be hyper targeted to those concepts or build automegasite.com which encompasses everything automotive?
My thoughts are that with the targeted niches Google would more readily associate the domain with the concept I'm trying to rank on. However with an all encompassing site it's easier to benefit from backlinks as you could get more pointing to the same domain.
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